Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. It’s easy to identify a trend in hindsight – the web is littered with post-trend analysis breaking down why or how something happened – but the question remains: how do you get ahead?

Trends 87

Trends Marketing Mobile Web 87

Flack's Revenge

DECEMBER 5, 2017

Then, I forgot about it, until she emailed recently that my commentary was included in her new book: 21st Century Secrets to Effective PR. I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. What are the three most important trends related to PR? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! This book is geared for all levels of marketing professionals.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. Take a break from staring at the screen and open up the Talk Like Ted book.

Resources 136

Resources Communications Education Guidelines 136

Rock the Status Quo

AUGUST 21, 2014

It’s raining outside and I’m feeling lazy, like curling up with an afghan, a full french press of coffee and a great book. Trust me, I have hundreds of books to pick from. Content marketing is on my mind quite a bit this week, for a variety of reasons, so we’ll use that as our topic. Later, gator!!

Writing 203

Writing Blogging Pitching Content Marketing 203

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. You can discover popular sounds and themes on sites like TikTok Trends and should follow in the footsteps of influencers who publish engaging content. To connect with Katie, you can follow her on Twitter.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Live Video. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Bad Pitch Blog

APRIL 15, 2014

The book''s author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result. Work culture is shifting to address this trend. Click here for a video about the book.

Report 51

Report Fashion Trends Social Media 51

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. We repurposed some of the conversations in SlideShare presentations.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

JANUARY 3, 2019

This post includes nine quick ways to amplify your existing content. 5 Lessons Learned from Content Marketing World 2018 #CMWorld. The largest content event there is, our team always sends a lucky few to Content Marketing World. 6 Expert Marketers Share Their Top Secret to Get Executive Buy-In.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Cision

APRIL 20, 2015

Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Try multimedia.

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Sword and the Script

MARCH 1, 2022

Once clicked, the sponsored placement directs a reader to the content in a sponsored editorial format right within the publisher’s site, driving three times more engagement than traditional digital ad placement.”. Notified adds coverage books. Notified by Intrado added “coverage books” to its PR platform. Short-form video.

Software 126

Software Case Study Advertising Advertising 126

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. This trends tool will help build out your campaign content & influencer insight in seconds. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. We love [link].

eBook 120

eBook Google Tools Analytics 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Movoto has taken these ideas and woven it into its content creation, marketing and link hustling.

How To 198

How To Real Estate Web Case Study 198

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

We develop a content marketing strategy that encompasses: Expert commentary – weighing in on relevant news. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content. Share and share alike.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 97

Strategy Ethics Social Media Data 97

Contently - Strategy

SEPTEMBER 10, 2020

What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side. So yeah, video and then written content as well. In the early days, it was just blog posts and whitepapers.

Brand 118

Brand Branding Marketing Facebook 118

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JANUARY 12, 2016

Write a book. A book can become a major differentiator and solidify your position as a thought leader. It ’ s not as hard as you think to write a book or get it published. This month, 10 writers , including myself, are forming a group that will work together to release books and make sure they are seen by the masses.

Writing 120

Writing Leadership Creativity Groups 120

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 128

Content Marketing B2B Marketing eBook 128

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases first began to integrate digital features in 1997 with the addition of audio, video, and images. Breaking news and trending topics can also be leveraged to generate interest. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

JANUARY 17, 2018

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing. Pictures and videos can be pinned to Pinterest boards.

eBook 108

eBook Infographics Pinterest How To 108

Critical Mention

NOVEMBER 9, 2018

Edelman is resourceful in uncovering industry trends for its readers. Its covers topics like emerging industry trends, how to create an in-depth PR strategy, managing relationships with influencers and working as distributed communications teams. It publishes industry reports, podcasts, video and in-depth news. Holmes Report.

Blogging 61

Blogging Resources Internal International 61

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. This helps you create better content and continue to optimize your existing content.” ” Interactive content encompasses a variety of formats like videos, calculators, quizzes, and even games.

B2B 145

B2B Trends Video Course 145

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? How to optimize video for search? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. Branded content marketing for financial institutions doesn’t always have to mean posting a boring blog.

Financial 52

Financial Content Marketing Examples Banking 52

Cision

MAY 21, 2015

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

SEPTEMBER 30, 2021

So they wrote scripts for a few lessons, shot a few videos, and published them on a landing page. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. “At At the end of the course, they included an optional exam.

Course 132

Course SMB B2B Analytics 132

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy.

Storytelling 106

Storytelling Technology Course Privacy 106

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget. It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book. PNR: This Old Marketing. (~60

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

JANUARY 18, 2016

So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. I just finished Mark Roberge’s great book, “The Sales Acceleration Formula.” into their long form content. Embedded media. Conclusion.

LinkedIn 84

LinkedIn Mobile Leadership Course 84