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Why We’re Looking Forward to PRSA’s Conference This October

Critical Mention

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

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Interview with Ann Handley

Critical Mention

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

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Bringing Employees Back to Work Safely

PRSay

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

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9 Strategies for Building a Winning Professional Brand

PRSay

Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books. This is something that you must believe in your heart of hearts and practice every day, so think carefully about it, write it down and revisit it often. You can pitch your ideas to podcasts and conferences.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

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