ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

MailChimp is admired for its pithy and wryly humorous communications – all of which helps it stand out from bland competitors. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation. Write the book on it. Tell a story.

Brand 196

Brand Branding Reddit B2B 196

Flack's Revenge

DECEMBER 12, 2018

I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences. Plus, Neal has just finished his book The Business of Influence, which is also relevant, as you’ll see. ” And the answer is “no,” right? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

The event – and the company – may be promoted through mentions in the event’s collateral, and panelists’ and moderator’s communications, like social media and company website news pages – setting up opportunities for referrals. A prominent conference may have big brand sponsors, which increase its visibility and domain authority.

SEO 125

SEO Case Study Conference Retail 125

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

PRSay

MARCH 19, 2020

Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The safest bets are to appear in front of a bookcase (with books!),

Interviews 210

Interviews Video Meeting Skype 210

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Major Conferences. When we think of professional development, we’re inclined to head right for the big annual conference websites. Blogs, Books, and Podcasts.

Conference 80

Conference Reddit Local Course 80

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

APRIL 25, 2024

If you want to build a professional brand in communications, then you should probably be already in the field of communications and find ways of expressing that experience. For Pete’s sake, crack a few books. You can pitch your ideas to podcasts and conferences. Never expect your job to teach you everything.

Strategy 86

Strategy Brand Branding Leadership 86

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back. Making the most of networking and conferences?

Conference 40

Conference How To Creativity Energy 40

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

Stephen Waddington

MAY 26, 2019

The Telling Stories conference is an opportunity to discuss emerging public relations topics. What’s the premise for your conference? Two guest speakers will top and tail the conference. The conference is a way of helping people feel less alone with their research. How did you come up with idea for the conference?

Conference 63

Conference Journalism Groups Writing 63

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR can also involve managing events, speaking at conferences, and developing social media campaigns. It’s not a bad take. How is public relations defined?

Interviews 104

Interviews Publicity Technology Social Media 104

Deirdre Breakenridge

APRIL 10, 2017

No one telling you it’s better to just do what the client asks instead of creating an integrated communications plan. Not to mention all the conferences and travel you can write off! Each year brings new technology and new table stakes skills for communications professionals. How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Karen Freberg

FEBRUARY 26, 2023

That on top of teaching, researching, coordinating projects, and writing – and then there is my life outside of academia as well. I am inspired to write this post based on an email I received recently that kept me pondering this question to see how to answer it the best way possible. Being an open book.

Conference 82

Conference Agency Resources Social Media 82

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

MAY 2, 2020

It turns out that video conference fatigue is a thing. I won’t be learning Mandarin or writing a book during lockdown. Pleasure in simple things and new routines A lockdown book or new language may be a tall order but there is pleasure in art, cooking, craft and community. I’m writing on my blog more than ever.

Transportation 84

Transportation Government Community Facebook 84

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Open up communication further. Employees might have suggestions for how to protect their work spaces from coronavirus, so PR leaders should keep those lines of communication open.

Employee 187

Employee Skype Meeting Nonprofit 187

Burrelles Fresh Ideas

MAY 28, 2024

Consider joining healthcare marketing and communication associations, attending industry conferences, or enrolling in professional development courses focused on storytelling techniques. In his free time, he loves to watch Cricket, read spiritual and marketing books, and play music. You can connect with Arch on LinkedIn.

Healthcare 71

Healthcare Storytelling Marketing Social Media 71

Maxim Behar

FEBRUARY 20, 2024

My advice: if you know how to write it, tweet it. The fact that social media platforms provide the opportunity for a dialogue can be used to rectify all sorts of communication mistakes, manipulations, and injustices. The press release was an old-school instrument for communication with our client’s target audience.

Social Media 59

Social Media Facebook Airlines Web 59

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149

Writing Education Pinterest Creativity 149

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Books – self or traditionally published, a book is the most credible way to package a leader’s thinking and is still the clincher for some media decision-makers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. - Our industry has undergone huge changes, but it should be noted that the changes were not the result of a pandemic, but of the growing influence of social media over the years.

Meeting 98

Meeting Advertising Advertising Agency 98

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Get the free “LiSTEN” e-book today! Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. OVER TO YOU.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. Reading books – enjoyable, increases your knowledge and gets you 10 easy points. You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity.

Case Study 60

Case Study Conference Training Wikipedia 60

PRSay

OCTOBER 28, 2020

“Find the untold story, the rest of the story, the suppressed story… Collective art is transformative,” Alice Randall said during her presentation at PRSA’s ICON 2020 virtual conference. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No.

Storytelling 60

Storytelling Writing Conference Radio 60

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Conference 48

Conference Skype Writing Internal 48

Shift Communications

JANUARY 18, 2018

Morgan Healthcare Conference (one of the biggest healthcare industry events), including STAT News’s daily “Read Outs,” which took place just a few blocks away from our office. Taking a few minutes to reply to a tweet or write up a quick email telling a reporter you enjoyed their article can go a long way. Let the reporter know!

Media Relations 76

Media Relations Healthcare Media Hotels 76

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. At the time of this writing, the rate is currently 3.8%. PR isn’t magic, but there are some things flexible communications types can do to help their organization catch up. 1) Not an open house; think: mini-conference.

Resources 78

Resources Creativity Publicity Local 78

Melissa Agnes

APRIL 4, 2016

Helping law enforcement be exceptional crisis communicators in this 21st century. I recently discussed these modern-day crisis management challenges – along with some solutions – at the WINx conference in Chicago. He ended up booking him and he stayed in jail for three days over a bill that was less than $20.

Crisis 100

Crisis Crisis Management Video Conference 100

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Conference 40

Conference Skype Writing Internal 40

Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

Video 79

Video SEO Skype B2C 79