ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Business books create long-term opportunity. But in recent years, data has shown its efficacy. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Wadds Inc.

MARCH 19, 2024

This a keynote that I gave to the CIPR Inside Conference this morning. It’s measured by means of employee engagement. Their book Leading the Listening Organisation advocates for organisations to adopt a culture of active, empathetic listening to employees to drive better business outcomes. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? When you take your PR game to the next level, you increase your value to planners, conferences and events.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

APRIL 2, 2024

At the time, I was the Director of PR for Vocus – we put the announcement out at the Vocus customer conference – and hosted Shankman as a keynote speaker. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations.

Reddit 176

Reddit Software B2B Technology 176

Wadds Inc.

NOVEMBER 17, 2022

He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning. We’ve spoken at conferences around the world and written books together. Every profession has its heroes: In football you think Pele, in measurement you think Richard Bagnall. I am so grateful.

Measurement 98

Measurement Energy Conference Industry 98

PR Conversations

NOVEMBER 27, 2015

Toni Muzi Falconi details his equal parts fascinating and frustrating visit to Tehran to participate in the International Conference on Public Relations. He also reviews Imam Fesial Abdul Rauf’s recent book, Defining Islamic Statehood. The individuals and experiences encountered at this PeRsian conference bazaar.

Conference 40

Conference Hotels Internal International 40

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? By Seedepth.

Measurement 50

Measurement Analytics Analysis Conference 50

Waxing UnLyrical

JANUARY 5, 2015

Since January at SBC kicks off with measurement – literally, as tomorrow is the year’s first #measurePR chat (12-1 pm ET, Rebekah Iliff and Deirdre Breakenridge will be guests, so don’t miss it!) Ian Cleary clearly explains how to set up GA so that it’s helping and not hindering your measurement.

Measurement 40

Measurement Nonprofit Analytics Big Data 40

The Resolution Blog

NOVEMBER 17, 2015

We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense. He shares how Hotwire has been brave in trying new measurement and evaluation. Download your free copy of the #FuturePRoof book here.

eBook 120

eBook Print Conference Measurement 120

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Virtual meetings also help people working from home feel more engaged.

Employee 189

Employee Skype Meeting Nonprofit 189

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). For Pete’s sake, crack a few books. You can pitch your ideas to podcasts and conferences. I mean, how do you know which winds are favorable if you don’t know what port you’re sailing to? Do your SWOT. Never expect your job to teach you everything.

Strategy 87

Strategy Brand Branding Leadership 87

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article. The first option is to tape a live podcast event, which could be held at a summit or conference.

Community 206

Community Nonprofit Conference Social Media 206

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Flack's Revenge

OCTOBER 25, 2017

Conference co-organizer Neal Schaffer delivered a stellar keynote on the importance of alignment of social media with other objectives. He also mentioned his forthcoming book, The Business of Influence , which I am excited about. Simply Measured social analytics (“great competitor dashboard”). Pixler photo editor.

Tools 120

Tools Enterprise Analytics Case Study 120

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Communications Conversations

APRIL 1, 2021

Ensure you know your audience, communicate with clarity, and measure your success. Webinars, virtual happy hours, connection groups and the annual conference are all going strong. In my book, that’s what networking is all about. The skills are definitely transferrable. What did you learn during that stint about the solo life?

Financial 148

Financial LinkedIn Groups Sports 148

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And you certainly can’t measure results.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

JULY 11, 2018

The main job of the PR person at this point is to control every aspect she can, from the client briefing down to the conference line chosen for the interview. Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) PR measures up. The post What Happens After The Reporter Says Yes?

Report 136

Report Interviews Pitching Construction 136

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

Measurement 77

Measurement Publicity Web Analytics 77

The Resolution Blog

NOVEMBER 25, 2015

Or you could read the book that inspired our journey. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Book: FuturePRoof your PR practice. Just do that. - [link].

eBook 120

eBook Google Tools Analytics 120

Stephen Waddington

MAY 30, 2018

Academics increasingly participate in industry conferences, events and media; as judges, speakers, and commentators. The AMEC measurement framework and the recent CIPR #AIinPR skills report resulted from theory and practice working together to tackle industry issues. Its reflects the growing maturity of our business.

Sports 90

Sports Twitter Analysis Social Media 90

Stuart Bruce

FEBRUARY 21, 2015

Industry conferences – it doesn’t need to be a CIPR one, One day is 10 points, two days is 20 points. Reading books – enjoyable, increases your knowledge and gets you 10 easy points. That’s why the latest PR books are particularly good for CPD. FutureComms14 conference – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Cision

JULY 8, 2015

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Even better, you can use more business-focused measures, such as the number of invitations to speak at conferences, or the number of unsolicited client inquiries. Want more thought leadership insight from Dorie?

Skype 120

Skype Conference Leadership Big Data 120

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. This chart from the MarketingProfs/CMI 2019 content marketing research shows that the most successful content marketers actually MEASURE ROI. What inspired you to write the book? Our approach has shifted.

Interviews 60

Interviews Content Marketing Writing Journalism 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Could just one metric measure PR? They also share 14 alternative tools you should have in your measurement armoury.

Tools 136

Tools Publicity Measurement SEO 136

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). I wrote the book about the eight new practices, but they too have EXPANDED. Each practice is expanding. It’s not someone else’s job anymore.

Big Data 250

Big Data Data Education Internal 250

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. They have a DNA, which you can read more about in my book. “To This comes from the underlying philosophy that companies are like people.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. This could never have happened in the previous life, how will you gather the office every day in conference halls, what will you tell them, who will hear you?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Karen Freberg

MAY 11, 2020

With travel being suspended and all of my summer conferences going virtual (this will be the first time in a long time I have not been on an airplane in months!), Twitter Flight School has been around for a while now, but got an update with their latest features and areas in advertising, measurement, and content creation.

Education 59

Education Social Media Media Resources 59

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

OCTOBER 21, 2015

Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density. Get the free “LiSTEN” e-book today! Sprinkle in a dash of inspiration, and your writing will go from good to great.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. He started and sold social media boutique Livingston Communications (2009).

Analytics 65

Analytics Data Pinterest System 65

Karen Freberg

AUGUST 15, 2017

Lots of books to choose from that focus on social media today. Which book do you use? Do you even assign a book? However, I do have a list of recommended books I do share with my colleagues and students. If you are teaching a social media campaigns class, this book is really good. What about articles and resources?

Social Media 69

Social Media Media Resources Education 69