PRCA Measurement Conference questions answered by AI
Stuart Bruce
DECEMBER 1, 2023
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.
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Stuart Bruce
DECEMBER 1, 2023
Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.
ImPRessions - Crenshaw Communications
MARCH 3, 2022
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category.
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Onclusive
DECEMBER 6, 2019
Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement.
Onclusive
JANUARY 25, 2019
PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019.
Onclusive
JANUARY 16, 2019
Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.
Cision
MAY 7, 2015
In the lead up to April’s PR News’ PR Measurement Conference , the social discussion was relatively neutral and quiet. PR Measurement Conference attendees didn’t think so. Attendees referenced “great talks” and “wonderful opportunities” while networking at the PR Measurement Conference. Register free now!
Onclusive
MARCH 18, 2021
Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.
The Proactive Report
MAY 1, 2017
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Katie Paine got the same result in an informal survey of attendees at the 2017 PRSA Northeast District Conference, PRXNE.
NewsWhip
APRIL 24, 2019
The post Five things we learned from the PR Measurement Conference appeared first on NewsWhip.
Stuart Bruce
JANUARY 6, 2020
As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.
Cision
MAY 12, 2017
Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.
PRSay
OCTOBER 12, 2018
Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. Here are 10 takeaways from this most important industry conference: 1. On data and measurement: “It’s not activity-based and about a book of news clips.
Shift Communications
OCTOBER 10, 2017
Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data. Conference Influencers.
Stern + Associates
NOVEMBER 18, 2022
How do you measure thought leadership and executive visibility? But the problem I’ve come to have with the term “thought leadership” is how you measure it. Is one person more of a thought leader than another just because they have more media exposure or are they speaking at more conferences? Reliable and measurable.
Solo PR Pro
DECEMBER 22, 2020
There’s typically no department conference budget or boss urging you to attend the latest networking event on behalf of the company. That’s why PR conferences and events are one of the best ways to hone your skills so you can bring even more value to your clients. 10 PR conferences you can’t miss in 2021. PRSA ICON 2021.
Critical Mention
SEPTEMBER 9, 2018
PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Read below to learn about the all-star speaker line up and the top reasons to be excited about the conference: It has an incredibly relevant theme. We are excited about attending ourselves! The speakers.
Onclusive
NOVEMBER 8, 2023
Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.
Cision
MAY 9, 2015
The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Perhaps the most important piece of the puzzle when considering a measurement game plan, figuring out the “why” is crucial to getting started. Media spots?
ImPRessions - Crenshaw Communications
AUGUST 23, 2022
But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures. Use cybersecurity conferences and panels. Context matters. All breaches aren’t the same.
PR 20/20
SEPTEMBER 17, 2019
Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Social Media Week.
Katie Paine's Measurement Blog
MARCH 9, 2023
Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.
Onclusive
AUGUST 9, 2021
Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?
Onclusive
JUNE 2, 2021
PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.
PR 20/20
SEPTEMBER 5, 2018
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2021
These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt.
Onclusive
AUGUST 22, 2017
Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.
Karen Freberg
SEPTEMBER 20, 2021
This study was rejected by several journals and conferences before it was finally published. I know this may be a cardinal sin for most researchers because I have been told at various conferences that professionals should “listen and learn” from academics on what key issues and trends are happening in the industry.
PRSay
OCTOBER 25, 2017
Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. 8–10: Breaking Misconceptions About Communicating With Rural Americans. During the Oct.
Burrelles Fresh Ideas
APRIL 16, 2024
The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications.
PRSay
DECEMBER 20, 2023
no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.
Onclusive
APRIL 3, 2019
Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Transparency in Marketing Measurement. It’s about driving measurably better results by telling better stories.
Stephen Waddington
JUNE 3, 2021
The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Orla Graham, account director, CARMA spoke about measurement and shared a practical approach to developing a framework.
Sword and the Script
OCTOBER 25, 2016
5 Categories of PR Metrics Pros Should Measure. Training the entire workforce to think about measurement requires both conditioning – so that it is instinctive across all business functions not just marketing – and developing a system to support the data collection. At tradeshows and client conferences.
PR 20/20
SEPTEMBER 5, 2018
Welcome to the inaugural Marketing Artificial Intelligence Conference (MAICON) —an event for practitioners and leaders seeking to drive the next frontier of digital marketing transformation within their organizations. The conference will be held in Cleveland, Ohio, July 2019. Improve AI: Monitor, measure and adapt based on performance.
Institute for Public Relations
MARCH 29, 2023
There weren’t many dominant themes during the Institute for Public Relations Bridge Conference 2023, which occurred during two temperate days in Washington, D.C., Instead, the agenda provided a wide swath of knowledge, from AI and PR crisis to the importance of communication measurement and behavioral science. in late March.
Critical Mention
OCTOBER 25, 2021
The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.
Wadds Inc.
MARCH 19, 2024
This a keynote that I gave to the CIPR Inside Conference this morning. It’s measured by means of employee engagement. I’ve already shared examples from today’s conference. Listening, planning and measurement have expanded in scope and usage. Data and insights are increasingly used to plan, design and measure our work.
Waxing UnLyrical
NOVEMBER 9, 2015
I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Couch Control: Measurement Therapy for PR Pros. Why: “And that is what is key in smart PR measurement: making sense of the data for your particular situation… because it is unique.
Stephen Waddington
MAY 25, 2021
The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. What is Share of Search and how to use it What Share of Search tells us and what it doesn’t The role of search listening How to go further than just measuring brand awareness using Share of Search?
Mindful Marketing
SEPTEMBER 17, 2015
Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? By Seedepth.
5W PR
NOVEMBER 9, 2023
3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. The digital transformation of TV advertising has generated valuable data-driven insights for advertisers.
Onclusive
JANUARY 27, 2020
It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. That coverage is not typical for mid-size companies.
Waxing UnLyrical
OCTOBER 14, 2011
tomorrow, for PRSA’s 2011 International Conference. I love this conference. I’m presenting on Monday at 3:30 pm ET (would love to see you there if you’re headed thataway) on practical measurement. Now, if you’ve seen/heard me talk about measurement before, you can skip my session. I thought not.
Solo PR Pro
AUGUST 18, 2015
Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.
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