Waxing UnLyrical

JULY 12, 2013

I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Jay Baer is the author. Three things.

eBook 106

eBook Resources Case Study Community 106

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Maxim Behar

APRIL 17, 2024

Nothing proves this point better than the giant scandal that shocked the UK, South Africa, and the entire global PR community, culminating in September 2017, just as I started and restarted this book: the Bell Pottinger case. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? Make it about your team, and you’ll reach your community’s hearts. It’s about your community. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. On Thursday, June 21st at 12:00 p.m.

Communications 150

Communications How To Case Study Community 150

Karen Freberg

DECEMBER 21, 2017

It’s always fun to see what new books are out there and which ones to recommend for my fellow colleagues and students. I had a chance over the holidays to do just that – review a new book. This book focused on how athletes can become their own media company and own their personal brand outright. BUY THE BOOK.

Sports 47

Sports Brand Branding Case Study 47

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. Your blog is your community. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts.

Blogging 282

Blogging Case Study Social Media Instagram 282

Waxing UnLyrical

APRIL 24, 2015

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Both Hoop.la

Community 40

Community Measurement Reddit Google 40

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. If you want to contact us, just click or tap the “Book It” button.

Community 40

Community Travel Pinterest Mobile 40

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

Stern + Associates

OCTOBER 27, 2022

Her book “ Short Circuiting Policy: Interest Groups and the Battle Over Clean Energy and Climate Policy in the American States ” (2020) shows how utility companies promoted climate change denial and pushed back against clean energy initiatives. Congress, as well as states and cities.

Policies 62

Policies Energy System Technology 62

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Observations on a company of communal stakeholders. To us, Fringe means “togetherness” and “belonging.”

Community 40

Community Print Twitter Creativity 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. Twitter and Square, for example, have both announced that their employees can continue to work remotely. Companies should also purchase extra face masks for visitors, as needed. Encourage community service.

Employee 189

Employee Skype Meeting Nonprofit 189

Cision

OCTOBER 30, 2015

Profile-centric social networks attempt to separate businesses from the masses by limiting people to one user profile and directing businesses to set up company pages rather than profiles. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join. Get the LiSTEN e-book today!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

wiredPRworks

SEPTEMBER 30, 2020

Book a Social Selling Secrets Masterclass Discovery Call. Diligent Data Measure: turn up online presence and connections to create your own communities. * Designing: an integrated and successful WIRED strategy into marketing and communications. Community Voice: What to say every day and in crisis mode. .

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

B2B 82

B2B Social Media Company Marketing 82

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.

Real Estate 88

Real Estate Local Meeting Sports 88

ImPRessions - Crenshaw Communications

MAY 28, 2019

That’s the title of the book he’s co-authored with daughter Reiko Scott, which offers a unique intergenerational perspective. As a latter-day example, marketing software company Hubspot does a great job showing the power of free stuff, especially content. Treat fans like celebrities.

Brand 249

Brand Branding Insurance Insurance 249

Communications Conversations

JUNE 22, 2021

My friend and local PR legend, Rose McKinney gifted me a wonderful book by Hollywood producer, Brian Grazer. The book was all about how he has used curiosity as his superpower to interview and chat with people like Princess Diana, LeBron James and many other folks he never dreamed he’d have the opportunity to chat with.

Real Estate 78

Real Estate Local Meeting Sports 78

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” It makes the company known, accepted and understood. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase.

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

APRIL 19, 2017

It hasn’t helped that our current president is famous for his use of Twitter. Yang is more typical of the future CEO, who will increasingly use social platforms (his are Twitter, LinkedIn, and Weibo) to build and engage a global following. A social media presence can help with recruiting and employee communications.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Bianchi Biz Blog

APRIL 19, 2021

I don’t cover the economy as much as I do companies and issues affecting business. And recently I began increasing my coverage of the business of personal health, which includes everything from how companies are handling COVID vaccines to how dentists are grappling with the pandemic. You can follow Nathan on Twitter at : @NathanBomey.

Report 84

Report Meeting Automotive Media 84

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. The book holds up almost ten years on because most organisations are lousy at using social media to listen to their customers. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media Internal International 78

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL). Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Bianchi Biz Blog

MARCH 7, 2022

From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. It was an internal struggle deciding because I felt my heart was in community stories. Twitter: [link]. HDT Twitter: [link].

Meeting 82

Meeting Automotive Media Transportation 82

Solo PR Pro

AUGUST 7, 2018

I wish I had a time turner, like Hermione Granger in the Harry Potter books, but I live in a world where the wizardry is really just a product of hard work. In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. Ask for help.

System 143

System Case Study LinkedIn Community 143

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on Twitter. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

Stephen Waddington

FEBRUARY 17, 2019

#CommsSchool, #FuturePRoof podcast, Twistival remembered, PR for Humans, Companies House transparency tool and an essay about the internet. Communities are reliant on everyone working to the same rules in order to thrive. million companies in the UK. Other useful features include a company name availability checker. ??

Mobile 79

Mobile Local Tools Community 79

Waxing UnLyrical

NOVEMBER 10, 2011

Are you keeping company with people who are successful and learning as much as you can? If I learn something but get no interaction, well … I can accomplish the same thing by reading a book. Even on Twitter, I choose who to follow and follow back. Misery loves company. What kind of company are you keeping?

Company 78

Company Social Media Blogging Twitter 78

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. These include: Your company name.

How To 198

How To Instagram Social Media LinkedIn 198

NewsWhip

FEBRUARY 19, 2021

Companies, like people, need a minimum threshold of reputation to operate in society. If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate.

Reputation 88

Reputation Social Media Reddit Media 88

Deirdre Breakenridge

FEBRUARY 2, 2015

You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. But that’s not fair or accurate.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

Meeting 95

Meeting Report Automotive Real Estate 95

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them. Additionally, linking relevant content within company newsletters and other output helps draw a larger audience.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

JULY 12, 2016

At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Here are her responses to the remaining unanswered questions: Q: I manage the social media for a small stationery company and we get nearly zero engagement from customers.

B2C 120

B2C B2B Strategy Instagram 120