Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Ronn Torossian

FEBRUARY 22, 2016

Harper Lee wrote one book and became a national treasure. “To Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

Konnect Agency

MARCH 20, 2024

Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. Differentiate yourself from the norm by offering something unique while still promoting your brand. Activities can also create a crowd and provide an opportunity for memorable moments.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 92

Community How To Marketing Data 92

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In my book The Content Code, I refer to this group as the “Alpha Audience” and I contend that this elite group is the bedrock of your business. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Burrelles Fresh Ideas

OCTOBER 24, 2023

The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world. By acknowledging and addressing customer complaints in your PR campaigns, you’re cultivating a brand image that is simultaneously honest, humble, and caring.

Strategy 97

Strategy Ethics Social Media Data 97

Prohibition

OCTOBER 14, 2021

The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books. The team travelled up and down the country from London to Manchester, and pretty much everywhere in between, to shoot 8 amazing projects!

Print 62

Print Film Retail Travel 62

Victorious PR

NOVEMBER 22, 2022

We work across fields to build brands that attract, offer a unique position, and effect real change in the world. We focus on building a strong foundation for our clients that includes a multi-faceted approach from print, digital, podcasts, TV, and speaking opportunities. To be the recipient of this newest award means a lot to us!

Company 52

Company Print Agency Meeting 52

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 86

Sports Television Advertising Advertising 86

The Resolution Blog

NOVEMBER 17, 2015

I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. Sarah set out on the challenging task of discovering and bringing together over 30 PR thinkers and doers to create an incredible free book for communications.

eBook 120

eBook Print Conference Measurement 120

Cision

NOVEMBER 11, 2016

I started out in book PR in Los Angeles. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. At Crenshaw, you work with a variety of brands and businesses. How can brands keep up? How can they overcome them?

Communications 253

Communications Data Local Survey 253

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Therefore, brands should watch-out for hooks that’ll maximize their media reach. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. Brand awareness and promotion. The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. We look forward to working with you!

Real Estate 52

Real Estate Small Business Local Reputation 52

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Planning a backlash: Gillette, Amazon and Greggs Kate Hartley, co-founder of social media crisis simulator Polpeo is writing a book about the impact of technology on issues and crisis.

Twitter 61

Twitter Print Crisis Travel 61

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the biggest comic book companies in the world was all but dead.

Company 87

Company Airlines Print Government 87

Deirdre Breakenridge

FEBRUARY 2, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. It was an interesting question, because I run one of the largest branding groups on LinkedIn with almost 40,000 members.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. This success may obfuscate another key reason that people choose to interact with brands, particularly on social media: customer care.

Social Media 120

Social Media Facebook Print Advertising 120

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Understand which influencers are having the most impact on your brand.

Media 75

Media Radio Newspapers Print 75

Prohibition

JULY 21, 2023

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Here, we take a look at some of our, and the UK’s media, favourites. The best part?

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility. Long-form written content can reinforce the executive’s expertise, thereby elevating the brand’s authority.

Leadership 149

Leadership B2B Tools Conference 149

Shift Communications

APRIL 27, 2018

Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls. It was all there in print – and if Jennifer Connelly was using it, I should be too! How do brands stay relevant or become obsolete within a year.

Television 68

Television Consumer Retail Community 68

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online.

Print 60

Print Storytelling Newspapers Advertising 60

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In In the case of a digital book, you can make the first chapter available for free. When it comes to giveaways, you can distribute coupons or promo codes online. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. Peter Shankman. petershankman. and Yahoo!

Twitter 77

Twitter Radio Social Media Print 77

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Ian experimented with this for his recent book, using LinkedIn ads to showcase his expertise. They targeted people who worked for media brands and outdoor companies like REI.

Social Media 120

Social Media Media Pitching Media Training 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition."

Corporate 48

Corporate Examples Storytelling Brand 48

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. The article is written about brands yet this applies to you, the individual as well because you are a brand — the brand — too at times.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

Presspage

FEBRUARY 10, 2020

If the image is to go into print, it needs to be at least 1MB. Unless you’ve got a wide reach and strong brand recognition, the launch of a new product probably isn’t going to make the news. Avoid generic ones and instead include high-quality, vibrant images, showing off the people involved.

Pitching 78

Pitching Advertising Advertising Product Launch 78

NewsWhip

FEBRUARY 19, 2021

If everyone believes a company is cooking their books, ruining the environment, abusing their staff, burning their suppliers, they’ll soon lose customers, staff, and, in regulated industries, their literal license to operate. Ads where the brand hero drives off into the sunset. . No More Heroes Any More. understand . Paul Quigley.

Reputation 88

Reputation Social Media Reddit Media 88

Konnect Agency

OCTOBER 2, 2019

Maximizing traffic to the piece is a great way to promote your company and build brand awareness. Website A company website is the heart of the brand, so leveraging this space can help boost brand awareness. Of course, you can always print it out and stick a copy on mom’s refrigerator — she’ll be so proud!

Instagram 71

Instagram LinkedIn Social Media Agency 71

Stephen Waddington

DECEMBER 30, 2019

Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. Toth, among others.

Government 103

Government Education Print Ethics 103

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Waxing UnLyrical

SEPTEMBER 26, 2012

Just to sum up: Paid is anything the marketing department pays a media or other company for media placement of its message, brand, email or other form marketing. Earned occurs where an customer, individual or media outlet mentions your brand in some form. A former journalist, Livingston continues to write, and has authored three books.

Media 98

Media Nonprofit Print SEO 98

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 58

Travel Hotels Storytelling Content Marketing 58