PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica imparts valuable advice on standing out in interviews—instead of ignoring or shying away from their age, she suggests proactively addressing age-related concerns head-on. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Cision

OCTOBER 17, 2015

Social media’s presence in the workplace is here to stay, especially since more than half of current college students plan on asking about social media policies when interviewing for their first jobs. Employees are doing good things for your brand right now, they need to know it makes a difference,” says marketing expert Scott Stratten.

Employee 120

Employee Brand Branding Social Media 120

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Give break out sessions on networking strategies, interview skills and career planning. If your speakers have a published a book keep them around after the talk to autograph copies, or even give a few away in a raffle.

Resources 78

Resources Creativity Publicity Local 78

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 145

How To Creativity Storytelling Writing 145

Bianchi Biz Blog

NOVEMBER 6, 2023

Over the summer I had the opportunity to interview Eugina Jordan, currently the CMO of Telecom Infra Project, for our sister brand Design World’s diversity profiles — a collection of profiles highlighting the stories of women and minorities in engineering. What elements or characteristics do you look for in a story?

Meeting 92

Meeting Engineering Journalism Media 92

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Following these interviews, Dyer and Furr’s curiosity only expanded, leading them to launch an investigation that ultimately uncovered the principles that are most important to achieving an innovative, high-performance team culture.

Interviews 95

Interviews Employee Strategy Leadership 95

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book! Wealth of examples.

Data 42

Data Media Case Study Social Media 42

Maxim Behar

JANUARY 24, 2022

CEO says in exclusive interview for the prestigious American magazine Fortunes Crown. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. increasing sales, better branding, and media presence.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

5W PR

NOVEMBER 23, 2022

Some podcast formats may be popular but they may not be the right choice for a particular brand. A solo show may be perfect for brands that want to get deep into topics that their clients want to hear about. For instance, a publishing house can use a solo show to review a book. Give importance to length and frequency.

Marketing 88

Marketing SEO Interviews Creativity 88

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness. The network is the way in.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65

B2B Creativity Film Trade Shows 65

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. The Yin and Yang of Positioning & Branding. They have a DNA, which you can read more about in my book. “To Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity. Your Production Team.

Media 120

Media Television Pharmaceuticals Radio 120

PRSay

JUNE 28, 2018

For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas. Read books. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. What good is the brand doing for the world?

Exercises 101

Exercises Creativity Radio Resources 101

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. Yet, Super Bowl LVIII not only conquered this feat but rewrote the history books in the process. Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. How to do better?

Storytelling 177

Storytelling Pitching Interviews Agency 177

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Socialize all coverage. .

Interviews 136

Interviews Pitching Infographics Print 136

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing.

Small Business 52

Small Business Social Media Radio Media 52

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Without overtly bashing a rival, weave in points of difference and product attributes of your brand. Often a brand has an interesting story that just isn’t quite ready for “prime time.” In our book, nothing beats the personal connection. How one uses the information often determines its success. Our advice?

Local 159

Local Pitching Interviews B2B 159

Konnect Agency

NOVEMBER 9, 2021

As the end of the year quickly approaches, brands are vigorously planning holiday campaigns, promotions, and any other efforts to finish out 2021 strong. These strategies may include incremental digital ads, brand partnerships, events, and influencer campaigns. and media-ability (for interviews, product trials, events, etc.)

Creativity 59

Creativity Analytics Guidelines Agency 59

Bianchi Biz Blog

JUNE 17, 2021

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. Booking these facilities through CTA is advised, as “ outboarding ” – trying to book a space for unsanctioned events during CES offsite – can get you banned from future CES events.

Technology 87

Technology Automotive Trade Shows Hotels 87

Sword and the Script

JUNE 26, 2018

It was cumbersome…but a vast improvement from books-on-tape. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” 3) Marketing Smarts .

Marketing 86

Marketing B2B Interviews Content Marketing 86

Bianchi Biz Blog

MAY 26, 2022

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. We strongly recommend booking these facilities through CTA, as “outboarding” – trying to book a space for unsanctioned events during CES offsite – can get you banned from future CES events.

Mobile 87

Mobile Technology Automotive Meeting 87

Deirdre Breakenridge

NOVEMBER 11, 2019

Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Harvard Business Review offers a discussion guide for each podcast episode of Women at Work signaling that this content is intended to be discussed widely, similar to a book or article.

Community 206

Community Nonprofit Conference Social Media 206

wiredPRworks

MAY 25, 2022

Let’s find out in the latest episode of Growing Social Now as Barbara Rozgonyi interviews her friend, and wellness expert, Shawna Coronado. Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! About Barbara Rozgonyi.

Television 52

Television YouTube Pinterest Radio 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. Brand: based on personality, driven by reputation. Inventory: mine and develop a creative archive. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

JULY 22, 2021

Even harder to know what to say, which is why so many “Our brand is here for you in these unprecedented times” emails flooded our inboxes. Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. But in travel?

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

AUGUST 2, 2016

So how can your brand keep up? In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.

Fashion 120

Fashion Apparel Pitching Consumer 120

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? I have been so inspired by the change I'm interviewing the most innovative teams I come across for a future book and our blog, PR Resolution. I’m feeling inspired. The reason?

eBook 120

eBook Print Conference Measurement 120

Bianchi Biz Blog

MAY 26, 2022

These more private spaces will allow your company to conduct scheduled meetings or media interviews in a convenient and distraction-free location. We strongly recommend booking these facilities through CTA, as “outboarding” – trying to book a space for unsanctioned events during CES offsite – can get you banned from future CES events.

Mobile 52

Mobile Technology Automotive Meeting 52

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. PR Couture is described as a beloved resource among fashion and PR students publicists and fashion brands.

Interviews 28

Interviews Fashion SEO Social Media 28

Critical Mention

AUGUST 8, 2018

Q: Your book aims at marketers of all levels, including CEOs. I’d like to think of CEOs and marketers as two very different groups: CEOs are all about numbers and processes and creative people want visuals without the heavy reading. A good process also means creatives are given good direction. Lonny: Brand.

Marketing 61

Marketing Creativity Groups Media Relations 61