PR for Anyone

DECEMBER 1, 2021

Also consider your brand. For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. If you are filming in your basement, it will likely be echoey. For a refresher on your brand, watch this video on How to Get Publicity with Branding.

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Interviews Video Film Industry 130

PR for Anyone

JULY 15, 2020

This week was big news in the branding, marketing and PR space when the Washington Redskins decided to change their name due to ongoing pressure from American Indian groups and most recently their corporate sponsors. Because of COVID, we’re still filming television remotely so I set up my in-home studio and waited for the Zoom link to arrive.

Interviews 165

Interviews Television Film Media Training 165

Mark My Words

FEBRUARY 10, 2017

Even if you’ve won 19 major trophies in a 20 year football career and have reinvented yourself into a $1bn empire spanning fashion, music and film, it isn’t a good look to cry out for recognition. Yet any obituary of Brand Beckham in light of the email leak is staggeringly premature. Better to let it die of natural causes.

Brand 60

Brand Branding Film Construction 60

Ronn Torossian

FEBRUARY 22, 2016

Harper Lee wrote one book and became a national treasure. “To Fans loved Lee’s rich characters and embraced the story in print and on film. Published in 1960, by 2015 HarperCollins reports having sold more than 40 million copies of the book about a girl named Scout growing up in the South during the Depression.

Film 150

Film Print Report Blogging 150

Karen Freberg

JANUARY 21, 2018

Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. He shared his experience creating films and videos, and how his role as an influencer has impacted his work and what he is now doing with CNN. All of my students follow his work religiously.

Brand 42

Brand Branding Film Social Media 42

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

Brand 40

Brand Branding Film Web 40

Prohibition

JUNE 19, 2020

The video needed to reflect the luxury nature of the brand but still be informative. We also filmed in a Watches of Switzerland store and a Goldsmith’s store, to incorporate all three fascias of the brand. We set out creating a storyboard, shot list and of course, the all-important; risk assessment.

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Groups Video Film Measurement 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. Even consumer brands need to position themselves and their companies as leaders. PR today is about SEO.

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SEO Analytics Measurement B2B 204

Prohibition

AUGUST 3, 2021

Kurt Gieger, bringing a touch of style: June saw us wrap up our work with Carvela and Kurt Gieger to celebrate two brand new stores in Victoria, Leeds. In June, we booked in some IN PERSON, yes you have read that correctly, in person filming for our client, Birchwood Park. pic.twitter.com/6uiFqkegM2.

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Case Study Film Video Study 62

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

Corporate Examples Storytelling Brand 48

Prohibition

JULY 21, 2023

This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays. It’s an interesting campaign from Xbox, particularly as you would expect these consoles to drive good sales given the attention around the film. The best part?

Wireless 62

Wireless Retail B2C Instagram 62

Polaris

JANUARY 17, 2015

The LA Review of Books published a critical and hilarious review of the series called “ The Los Angeles Review of Cups, ” surely a first in literary criticism. In fact, Chipotle is no stranger to interesting branded content. The film clearly resonated with viewers. Content marketing lessons for smaller brands.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Prohibition

OCTOBER 14, 2021

The team have been working as hard as ever, keeping busy behind the camera for the past few months now, but September has been a record breaker – even in our books. All our fab filming work will soon be shared across social, so keep your eyes peeled! , we certainly proved exactly why we came in at number 14. pic.twitter.com/HWlUgnqZt8.

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Print Film Retail Travel 62

Mark My Words

DECEMBER 3, 2014

Shibboleths of spin and brands everywhere are desperately vying for media attention in the hopes of making a few sales in the run up to the Christmas. So far, she has managed to flog 78,109 copies of her book. Her book had to be good if it were to get anywhere, because she came from nowhere.

Film 90

Film YouTube Radio Fashion 90

Mindful Marketing

OCTOBER 9, 2022

Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. However, to capture even more interest ahead of the Halloween horror movie season, the film makers executed a truly menacing marketing strategy. Still, many marketers find it fascinating.

Consumer 80

Consumer Marketing Television Viral 80

Mark My Words

AUGUST 15, 2022

The show, starting next Wednesday deals with my fantastical journey from a meat and pastry factory in Southwest England to a career in publicity that transported me to the trailblazing underworld of fringe arts, and on to the West End, Hollywood and into the world of brands and boardrooms.

Examples 60

Examples Film Transportation Creativity 60

Victorious PR

AUGUST 2, 2022

While we work closely with our clients to help them optimize their socials for press with a brand strategy kick-off call, we would love to share some tips for anyone who is planning to hire a PR firm. Also, film temporary stories of yourself or your team talking about how excited you or they are to be in Entrepreneur or Forbes magazine!

Real Estate 52

Real Estate How To Social Media Agency 52

5W PR

DECEMBER 18, 2019

In the case of a digital book, you can make the first chapter available for free. More outrageous guerrilla marketing type events should, of course, also be filmed. Videos help give your marketing more legs, and help give a further reach when your brand can pitch the video after the initial story has died down. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

NOVEMBER 6, 2018

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 66

B2B Creativity Film Trade Shows 66

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. One of the biggest comic book companies in the world was all but dead.

Company 87

Company Airlines Print Government 87

Mark My Words

SEPTEMBER 22, 2022

iNews There have been “crisis talks” with ITV bosses over the claim of queue-jumping that reduced Holly Willoughby to floods of tears and damaged her £10m brand. The statement read: “We asked Phillip and Holly to be part of a film for this Tuesday’s programme. Lawyers can’t really help this situation.

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Crisis Comparison Reputation Film 60

Mark My Words

MARCH 4, 2019

It’s not only painful but heartrending TV which will go a long way towards realigning our future relationship with iconoclastic popular culture totems, even if it doesn’t quite destroy the Michael Jackson brand. When I wrote my book The Fame Formula , I posited a hypothesis regarding the exploitation of fame.

Hotels 60

Hotels System Film Writing 60

Maxim Behar

FEBRUARY 18, 2024

Occasionally read a book. Host: Last year, you released two books. Whether in a book or a film. These are small pieces of a giant puzzle called the "brand of Bulgaria," that's the real challenge I would like to answer one day. We'll live peacefully like that. Maybe we can go to the seaside if we have enough money.

Newspapers 59

Newspapers Travel Course Meeting 59

Karen Freberg

MARCH 31, 2022

Also, when Ryan discussed how his Match.com ad came to be (which is highlighted in my book and I remember thinking this is truly iconic!) – I had to mute myself during the call b/c I laughed out loud. Ryan is now a friend in my book. In case you have not seen the Match.com ad – it’s a classic!

Social Media 85

Social Media Industry Film Viral 85

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

MARCH 31, 2016

With so much content saturating the marketplace today, how can brands stand out? Now think about a brand like Apple. And yet everybody still connects the Apple brand with the story of Steve Wozniak and Steve Jobs, toiling in their garage, making one of the first-ever home computers. We’re numb to it. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Karen Freberg

JANUARY 9, 2023

For example, we have a shell team dedicated to content creation, so if a student wanted to work there, they would need to have taken several of our courses (like my social media class), our video/film classes, writing, and more. Branding, content creation, recruitment, and more – all was run by the students.

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Agency Social Media Community Course 75

Mark My Words

NOVEMBER 26, 2015

This is how shadow chancellor John McDonnell’s whipping out of Mao’s Little Red Book went down in the Commons yesterday. They had precedence: the cover of the 1962 book featured a large swastika, a toxic icon that is carefully avoided in the Reich-lite regalia used in Amazon’s promotion. Snatching defeat from the jaws of victory.

Film 60

Film Training Retail Ethics 60

Mark My Words

MARCH 9, 2021

The Telegraph If the Sussexes play their cards right, PR and branding experts tell us, their foundation can flourish and make them celebrity ‘influencers’. We surveyed brand, celebrity and PR consultants on both sides of the Pond about what the duo should do next. She wrote the rule book of the modern royal. says Borkowski.

Interviews 60

Interviews Pinterest Privacy Film 60

PR in High Definition

MARCH 21, 2018

Stories need to equally mesh relevance (to the person or brand) with interest (for the audience). workshop this month about the power of storytelling for brands. Read how other people tell their stories, whether that’s through poetry, novels, journalism or film. Stories are not anecdotes.

Storytelling 48

Storytelling Film Creativity Journalism 48

Flatiron Communications

SEPTEMBER 9, 2015

“The book The Martian is earning high praise from space, and the astronaut-reviewer can’t wait to see the soon-to-be-released movie.” Is it akin to a brand paying for a cameo in a big-screen film or small screen Vine or Facebook video? Mr. Damon’s opus is at the top of my list of films to see this fall.

Film 28

Film Chemicals Internal International 28

NewsWhip

DECEMBER 31, 2019

As the year comes to a close, we wanted to take a look at which brands excelled in their social strategy this year. We looked for standouts in these categories: Best Brand Utilizing Data. Best Brand on Instagram. Best Brand on Twitter. Best Socially-conscious Brand. Best Legacy Brand. Most Inclusive Brand.

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Brand Branding Film Instagram 78

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals.”.

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Conference Marketing Case Study Content Marketing 97

PR 20/20

OCTOBER 12, 2017

Below is an excerpt from the new book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit , written by Joe Pulizzi ( @JoePulizzi ) and Robert Rose ( @Robert_Rose ). Below is an excerpt from the introduction of the book. Combined, this book, Killing Marketing , is our sixth such effort.

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Marketing Enterprise Print Film 53

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. At one point, they were all part of a brand new audience for your organization. Think about your current audience.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Cision

NOVEMBER 6, 2015

Learn more with Cision’s Listen e-book! Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent). The first step is to listen.

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Video Trends YouTube Television 120