The Resolution Blog

APRIL 9, 2019

After talking to Diageo’s James Alexander last time we wanted to get another perspective and who would be better to talk to than the founder of the framework? During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? No really, do they absolutely adore working for your company? Wait, you say – given how much you pay your PR agency, why should you, as a client, need to do anything beyond covering your invoices – shouldn’t that be enough? Isn’t it your PR agency’s job to get YOU to love them?

Agency 0

Agency Advertising Advertising Leadership 0

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Barokas

JULY 26, 2018

For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears. Maybe I’m turning into my parents, but that’s a blog post for another day. This quote should come with the hashtag #truth permanently affixed to it.

Construction 113

Construction Pitching Agency Crisis 113

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

SEPTEMBER 18, 2014

I recently read Arik Hanson’s blog post that questions whether or not PR agencies are setting new parents up to fail. The stress of a working parent is real. The client demands never go away and you frequently feel stretched in ways you never thought possible. Jena and her adorable son, Luke. Are you a night owl?

Agency 155

Agency Employee Meeting Technology 155

Ethical Voices

AUGUST 1, 2022

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. I’ve been practicing public relations for 34 years now, both the agency and in-house side. Very new, very hot type brands to be working with. Can corporations really be ethical media enterprises?

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

DECEMBER 1, 2020

There’s a recurring story in PR that goes like this: A long-time agency executive grows weary of expensive PR software that overpromises and underdelivers. So, they set out to do something about it and start a new PR tech company. The product will be better because it’s made for PR and by PR.

Pitching 84

Pitching Report Tools Software 84

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

Communications Conversations

SEPTEMBER 9, 2014

What I didn’t expect was how damn funny this woman was. People most likely really enjoy working with her. You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. Agency has a lot of fun perks: beer! I expected nice.

Energy 128

Energy Corporate Agency Insurance 128

Flack's Revenge

APRIL 24, 2018

So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic. It felt lonely until some others chimed in with eloquent thoughts about the value of PR and how to best put it to work. Top Startup PR Myths Debunked. see this post ).

Agency 159

Agency Strategy Crisis Management Pitching 159

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The in-housing trend in PR isn’t entirely surprising.

Agency 92

Agency Trends Marketing Survey 92

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Or, people like Allison O’Keefe (another PR Rock Star) , whom I spoke to in a University of St. And, they had to work in Minnesota. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. The best part about this internship is that I’ve been able to be a part of multiple projects interacting with different Hoffman team members and clients. A glimpse at my work-from-home setup.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

NOVEMBER 18, 2022

From wrapping up a social media promotional plan for our client’s inaugural cybersecurity conference, to gaining confidence in my ability to pitch and land a story for a product announcement — I never thought I’d acquire so many new skills in this little time. Mistakes happen, ESPECIALLY in the world of digital PR. Celebrate the wins.

Conference 36

Conference Social Media Resources Digital PR 36

Cision

MAY 21, 2015

Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. on the way we all work together. Incorporate free time for writers to find their own stories & work. Relationships.

Hotels 120

Hotels Tourism Travel Pinterest 120

5W PR

DECEMBER 9, 2018

Developing a successful PR strategy for a startup is a critical component of ensuring your business has the right foundations for success. Here are a few tips that can help startups to set up a more effective PR campaign. Work with an Agency. Differentiate PR from Marketing and Advertising. Be Consistent.

Strategy 68

Strategy Company Pinterest Agency 68

OnePitch

JUNE 16, 2022

She’s worked in public relations for 10 years, specializing in the home & design, lifestyle, and luxury sectors. She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR.

Pitching 64

Pitching Consumer How To Meeting 64

Flack's Revenge

JULY 25, 2014

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to r un with my post (the third one I have written for them). For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world.

Education 120

Education Advertising Advertising Newspapers 120

Shift Communications

MAY 15, 2015

It reminds me to keep client service top of mind. Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Agencies, too, prefer not to be fired, or have their contract terminated. But sometimes it’s because of poor client service. Sit on the same side of the table.

Product Launch 60

Product Launch Agency Leadership Resources 60

Communications Conversations

NOVEMBER 4, 2014

First, I want to say I typically use this blog as a way to write what I think will be interesting for you, the reader. Anyone that’s going to hire me for marketing/PR services, is going to hire Arik Hanson, not “ACH Communications.” If they wanted an agency, they’d hire an agency.

Brand 79

Brand Branding Agency Writing 79

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. All you need is a different, perhaps better, subject line. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 21, 2019

Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. So how do PR professionals continue to get ink when news is slow?

Media Relations 60

Media Relations How To Media Groups 60

Shift Communications

JUNE 8, 2016

As a data-driven agency, we rely on a variety of data tools to make the most informed decisions for our clients. From how well a blog post is performing to the best times to post to Twitter, data isn’t just about numbers, it’s about a roadmap to success. So how does it work? I HAVE ACCESS, NOW WHAT?

Analytics 60

Analytics Google Data Tools 60

Communications Conversations

MAY 24, 2018

And, she’s always been one of those people I think would be fun to work with. For now, I thought it would be fun to give Emily the stage today and learn a little more about her, including why she loves the ag industry so much, the value of a PR degree, and how to best balance work and family lives. She’s smart.

Agriculture 60

Agriculture Travel Agency Industry 60

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. 78% of B2B marketers say better quality content has driven success. ( State of Blogging ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

PRSay

OCTOBER 14, 2016

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. Yet they have been frequently driven from the “paid” side of the house. PR-driven partnerships take a different approach. 23, 4:45–5:45 p.m.

Real Estate 60

Real Estate Leadership Conference Construction 60

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

5W PR

OCTOBER 26, 2017

Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. The answers are candid and address timely issues currently tracing the business of PR , including diversity, politics in the workplace and what an MBA means for a PR professional. Meet James S.

Internal 69

Internal International Interviews Trends 69

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. This one’s a tough one for me, as I’ve worked with many female leaders over the last 20 years that I admire. We are constantly asking ourselves “what’s next?”

Agency 68

Agency Creativity Leadership Industry 68