5W PR

APRIL 4, 2022

Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things. Understanding what motivates customers can also help companies improve their customer experience efforts. Feedback is a crucial element to the success of any business. Connecting with Customers.

Consumer 88

Consumer Survey Company Examples 88

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? What Is an Unlinked Mention? For the Result type, choose “News” and “Blogs.” Brand mentions are great. Is it even worth it? At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. We don’t want to leave anything to chance!

Brand 62

Brand Branding How To SEO 62

Flack's Revenge

FEBRUARY 21, 2019

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. You Don’t Need PR if you have a Great Product. Just hire the right firm with the right relationships, that’s your ticket to PR success.

Agency 168

Agency Writing Blogging Report 168

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I’m showcasing someone who no longer works in the PR industry…because she retired! And, I feel kinda badly about that because I really should have highlighted Holly a long time ago. Can you talk about what you liked most about each of those different settings?

Publicity 174

Publicity Leadership Corporate Agency 174

Deirdre Breakenridge

NOVEMBER 23, 2016

Thanksgiving is a time to give thanks. You should let the people around you, who mean the most, know that your journey would not be the same if they were not a part of your work or your life. At the same time, you can take your thankfulness to a whole new level, by going one step further. You can show your appreciation.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

Not every tech PR agency is familiar with the ad tech category, but it keeps growing in size and significance. The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

JULY 14, 2020

So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent. What was their business able to withstand? Should businesses address these movements? Should corporate leaders share their own beliefs?

System 157

System Community Social Media Employee 157

Shift Communications

OCTOBER 18, 2022

While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Listen, we know you mean well, but thought leadership programs should never be based around what someone wants to talk about.

Leadership 78

Leadership Strategy How To Data 78

5W PR

DECEMBER 28, 2020

In every marketing campaign, businesses should strive to make their content shareable to improve the campaign’s reach. A simple “thank you” goes a long way in creating customer loyalty, especially in an age where consumers aren’t hearing it that often from brands and corporations.

Marketing 88

Marketing Survey Consumer Small Business 88

5W PR

FEBRUARY 8, 2021

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. As such, it must not only include the “what,” “where,” and the “when,” but it must also focus on the “how.” What device(s) and what location(s) will be employed? Engagement is also important.

Customer Service 88

Customer Service Policies Analysis Training 88

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

5W PR

DECEMBER 14, 2020

Besides thanking and welcoming visitors, the page should also highlight the app’s top features. Demonstrate what the brand can to further validate their reasons for wishing to opt-in. The post “When Push Comes to Shove” appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

Karen Freberg

JANUARY 9, 2023

I am very grateful to UofL for their continued support of what we are doing for TBN. In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!).

Agency 75

Agency Social Media Community Course 75

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . With the first cases of the Wuhan coronavirus confirmed in Canada and the number of presumed cases increasing daily, there is growing concern about what the virus—and its impact—means for Canadians. Complexity demands clarity.

Trends 127

Trends Publicity Communications Tourism 127

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

AUGUST 9, 2017

The profession should reflect the public that it purports to represent. The profession should reflect the public that it purports to represent. Half of the its funding comes from agency sponsors and the balance from fundraising. The charity’s chief executive Sarah Stimson has written about the appeal on her blog.

Publicity 122

Publicity Survey Data Agency 122

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

PR 20/20

APRIL 23, 2019

Analysis — The process of diving into the data to uncover what happened and why. What were the top traffic driving channels? Were there any traffic source fluctuations and if so, what caused them? Blog Monitoring Questions. How engaged was last month's blog traffic? What were the top performing blog posts?

Analytics 102

Analytics Google Case Study Data 102

Shift Communications

SEPTEMBER 5, 2017

What it means to be data-driven is that we make decisions with data first – not experience, not instinct, not gut. However, I use Google Maps on every commute to see what kinds of traffic surprises await me on my 23-mile commute. I don’t know what the road conditions are on that path. What systems do you consult?

Analytics 143

Analytics Google Data Technology 143

Doctor Spin

DECEMBER 10, 2022

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan This is the Reykjavik press release. I should have prompted something more substantial. There’s much to say about OpenAI’s newly released ChatGPT.

Hotels 52

Hotels Travel Resources Data 52

Communications Conversations

OCTOBER 24, 2019

Today, I celebrate 10 years as a solo social media and PR consultant. What does matter is what’s happened in those 10 years. Because I’m about to fill up an entire blog post–and then some–talking about just that! Far too many people to list in a blog post–and I apologize for that.

Social Media 79

Social Media Media Groups Blogging 79

Sword and the Script

FEBRUARY 23, 2020

What do you think the top challenges facing communications and PR professionals today? What tactics would do you think are more important this year? How do you measure PR results? I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW.

Survey 85

Survey Public Affairs Corporate Trends 85

Ethical Voices

JULY 25, 2022

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Someone who was very intuitive told me I really ought to consider a career in PR and did I know what that was? ” And they proceeded to tell me about the skills that one needs to be in PR. Say thank you.

Ethics 81

Ethics Training Real Estate Agency 81

Shift Communications

NOVEMBER 6, 2014

Many marketers and PR professionals keep a blog. Written content can pose a particular challenge, as anyone who blogs can tell you. Many a marketer has suffered the frustration of sitting down to write a blog post…. Many a marketer has suffered the frustration of sitting down to write a blog post…. They are seeds.

Journalism 142

Journalism Marketing Writing Creativity 142

The Hoffman Agency

SEPTEMBER 2, 2022

While some of us pursued degrees in PR or journalism, many stumbled upon the industry from something vastly different: from accounting, history, law, to other creative backgrounds. Hear from the team as they share how they got to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe.

B2B 41

B2B Creativity Agency Writing 41

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think? Thanks BuzzSumo :) 4.

Tools 136

Tools Publicity SEO Measurement 136

Shift Communications

NOVEMBER 11, 2014

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Take from it what works and leave behind what doesn’t work! ¸. Part 1: Blog Core Values. Part 2: The Kennedy.

Blogging 128

Blogging Chemicals Content Marketing Writing 128

Stephen Waddington

JUNE 22, 2017

Here’s what you’ll learn. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. Everyone should doorstop at some point in their career.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

Sword and the Script

SEPTEMBER 24, 2019

Not every one that winds up in the marketing and PR space started there. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. I specifically wanted to ask him about sales in the agency world.

Agency 63

Agency Software Enterprise Marketing 63

The Hoffman Agency

MAY 9, 2022

You] devour,” I firmly believe he was offering insight on excelling at The Hoffman Agency. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. [You] stay hungry.

Internal 36

Internal International Construction Creativity 36

ISEBOX

MAY 16, 2016

Wait – what?! How could a little “like” trigger such a harsh response from the agency? This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. Does that mean reporting every Like, Tweet, Re-Tweet, Share, +1, blog comment and the like – 24×7? Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Ethical Voices

AUGUST 1, 2022

I’ve been practicing public relations for 34 years now, both the agency and in-house side. I’ve been practicing public relations for 34 years now, both the agency and in-house side. ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong.

Ethics 71

Ethics Agency Journalism Corporate 71

5W PR

MAY 7, 2018

The world of communication is constantly evolving, thanks to ever-more innovative technology. Establishing what counts as appropriate and inappropriate communications as early as possible can be a crucial baseline for workplace communication. A PR company can help with setting up a framework that preserves any brand’s identity.

Corporate 60

Corporate Communications Employee Training 60

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Sadly, it’s rare to get a pitch that is specific, interesting and relevant, but I think it’s less about PR pros and more about WHO ELSE sends pitches.

SEO 100

SEO Pitching Small Business Agency 100

Stephen Waddington

OCTOBER 30, 2017

The event is being hosted by the PR Company. Lord Bell worked for Margaret Thatcher during the 80s and 90s before founding the eponymous public relations agency Bell Pottinger that he ran for 30 years. The PRCA called out the lack of oversight that a major account of this size should have attracted.

Wikipedia 60

Wikipedia Government Interviews Ethics 60