5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? What does it take to become a thought leader? What are the pros and cons of being a thought leader? In this blog post, I’ll explore the principles of thought leadership as a PR strategy.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Doctor Spin

DECEMBER 30, 2023

This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. A well-thought-through approach enhances communication clarity and builds trust and respect within the team. Bakker-Pieper, A., & Oostenveld, W.

Leadership 52

Leadership Internal International Employee 52

Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. What is a thought leader? Effective thought leadership takes time to establish.

Leadership 52

Leadership Infographics Resources Social Media 52

Shift Communications

OCTOBER 18, 2022

Helping leaders embody these qualities and establish this type of authority is one of the biggest requests we get from clients. We define the ask as thought leadership strategy. For businesses looking to build a successful thought leadership strategy, here’s how to get started. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. But what does it really mean, and which qualities make a successful thought leader? We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert.

Leadership 149

Leadership Trade Shows Healthcare Education 149

5W PR

JULY 15, 2023

Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content.

Corporate 78

Corporate Industry Communications Ethics 78

5W PR

JANUARY 3, 2024

Navigating this environment requires strategic and innovative approaches to beauty PR. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Beauty PR must reflect these values, ensuring that campaigns and messaging resonate with a broad range of audiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. Relationships?

Leadership 189

Leadership B2B Marketing Study 189

Doctor Spin

JANUARY 19, 2024

Leaders must wield the Sword of Certainty wisely. It grants the leader an extra buffer of power over the uninformed. I wonder how many pushups he will have us do,” they all thought to themselves. Doctor Spin | The PR Blog. Insecure and average leaders think of such situations as “empty” of information.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

5W PR

SEPTEMBER 4, 2023

Supporting local artisans and craftsmanship to reduce carbon footprint. The power of PR in sustainable fashion Public relations is a dynamic tool that enables sustainable fashion brands to share their values, connect with consumers, and inspire change. PR allows sustainable fashion brands to tell their story authentically.

Fashion 78

Fashion Communications Brand Branding 78

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. Be a thought leader. The best way to do this is to maintain a blog. Maximize your digital footprint.

Reputation 185

Reputation SEO Web Community 185

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. What we call a “data bureau” – the ongoing release of fresh and relevant information as part of a B2B PR program – can generate strong media interest in the absence of hard news. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Doctor Spin

NOVEMBER 29, 2023

Existentialism is a relevant philosophy for PR advisers. For PR advisers, this isn’t just academic musing; it’s a potent framework for navigating the complexities of modern media landscapes. Learn more: Existentialism for PR Advisers Subscribe and get a free ebook on how to get better PR ideas. 1840 af Søren Kierkegaard.

Wikipedia 52

Wikipedia eBook Education Pitching 52

Doctor Spin

MARCH 23, 2023

Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. However, finding and training influential leaders can be a significant challenge for many organisations. 2 Zippia: 36 Powerful Leadership Statistics: Things All Aspiring Leaders Should Know (2023).

Leadership 52

Leadership Training Employee Media Training 52

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Adobe: Harnessing Data Power Adobe’s forecast of $221.8

Examples 116

Examples Energy Retail Product Launch 116

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. The goal of PR is to promote attention in a short amount of time.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Shift Communications

DECEMBER 9, 2021

Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance. Most executives choose to become active on social media to establish thought leadership presence within their industry.

Social Media 113

Social Media Communications Media Leadership 113

ImPRessions - Crenshaw Communications

MARCH 11, 2020

It’s a tough time for business leaders. Here is some commonsense PR advice about communicating during a pandemic. For PR agencies like ours, we can work from home offices and conduct business as usual, adapting our plans to the news story of the day. Make a plan. Manage expectations. But this is not the time to overpromise.

Employee 156

Employee Leadership Viral Small Business 156

Bianchi Biz Blog

MARCH 17, 2022

Jason interviews some of the industry’s key thought leaders and industry insiders on various industry topics, trends and projections that are impacting the future of automotive. Disclosure: SAE International is a Bianchi PR client.). You might also be interested in: Is a PR Agency Trying to Get You Fired?

Automotive 76

Automotive Mobile Technology Transportation 76

Stephen Waddington

AUGUST 27, 2019

In this blog I’ve set out each candidate’s statements and blogs to understand their proposed policies. Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. We’ll help them navigate, understand and enhance our industry.

Government 113

Government Education Community Big Data 113

Doctor Spin

JANUARY 5, 2024

We can use personas in PR, too. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. In marketing, the use of “marketing personas” is commonplace.

How To 52

How To eBook Corporate Groups 52

ImPRessions - Crenshaw Communications

APRIL 19, 2017

A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality. Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Consider a C-level blog.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

5W PR

JULY 20, 2023

Exhibitors engage children in interactive activities to demonstrate how toys can support educational goals and foster critical thinking, problem-solving, and creativity. Educators, industry experts, and thought leaders share their knowledge and expertise. STEM education The NY Toy Fair gives special focus to STEM education.

Education 60

Education Engineering Technology Creativity 60

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Shift Communications

MARCH 22, 2023

As a result, more leaders and founders are revisiting the open letter. It is usually one component of a more extensive thought leadership, corporate or advocacy strategy. Use evidence to support your arguments. What is an open letter? The purpose is to address an issue, explain a viewpoint, or rally a call to action.

Leadership 88

Leadership Community Corporate Consumer 88

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Also, we may have been inspired by this piece about Artificial Intelligence (AI) in PR, including insights from our very own Chris Harihar. Tech tools to improve PR performance. Scoro manages all aspects of PR events.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

FEBRUARY 16, 2021

The Edelman survey offered additional context: 59% indicated they felt “most news organizations are more concerned with supporting an ideology or political position than with informing the public”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. People overwhelmingly do not trust the media.

Government 136

Government Survey Ethics Media 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . PR and communications predictions. Predictions from PR and martech providers; and. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Do you blog regularly?

Marketing 167

Marketing Employee Content Marketing Training 167

PRSay

OCTOBER 30, 2020

Please join the #PRDiversity discussion via @PRSADiversity and follow along with our D&I-related blog posts, webinars and Twitter Chats throughout the month. Liaisons support new and current volunteers of diverse backgrounds. This year’s theme is “Transforming the Landscape.” Diversity is the mix. Elijah Cummings (D-Md.),

Communications 60

Communications Community Leadership System 60

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Let this glossary be your foundation for success in the fast-paced world of PR.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I thought my headline was better, but my client chose to go with the headline generated by the AI.

Software 85

Software Media Relations Pitching Media 85

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. It is assessed and certificated independently.

Mobile 116

Mobile Meeting Course Ethics 116