Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Yeah, I know, it makes for captivating clickbait.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Reach out to analysts.

Leadership 149

Leadership B2B Tools Conference 149

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. And the entrants who do not make it to winning positions often receive no explanation as to why. The Integrity Star Award takes a completely different approach.

Company 59

Company Report Government Local 59

Flack's Revenge

DECEMBER 12, 2022

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. You have been handed an assignment, to go out there and make it rain media for some Metaverse-related offering.

Real Estate 156

Real Estate Case Study Technology Education 156

Bianchi Biz Blog

JANUARY 18, 2024

And while it’s really a trade show for tech suppliers and their customers, all the hoopla around CES also represents the biggest stage for newcomers seeking to make a splash.” ” A year ago, veteran automotive analyst, journalist and Autoline host John McElroy said: “CES is the best auto show in the world.

Automotive 110

Automotive Technology Transportation Trade Shows 110

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. But physical events can only go so far, and they are costly.

B2B 170

B2B Social Media Media Education 170

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual.

Pitching 95

Pitching Print Measurement Report 95

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

APRIL 12, 2022

There’s a lot of private equity money sloshing around PR, but venture funding for a PR tech startup is rare. Before that – the best I can tell – the last time a PR tech startup landed VC funding was Prowly. The PR community needs the competition. That’s the first in this month’s PR Tech Sum.

Software 89

Software Pitching Measurement Enterprise 89

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. So how can a PR department stand out and get C-level buy-in?

Tools 170

Tools eBook System Data 170

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. What changed?

SEO 147

SEO B2B Google Guidelines 147

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover. Too many follow-ups.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

AUGUST 15, 2023

It makes complete sense that buyers want to know what it costs. Because they believe if they can show the customer the software in a demo, it will sell itself. You can download a copy here: 2023 B2B Buyer’s Survey. Need help with B2B marketing or public relations? It’s a huge screening factor. Why do vendors do this?

B2B 117

B2B Study Survey Software 117

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Today, there’s plenty of information for every purchase we make. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. As we know, once journalists have enough sources, they often don’t make room for more.

Pitching 98

Pitching Consumer How To Education 98

Solo PR Pro

JULY 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how they structure their work day.

Meeting 98

Meeting Writing Pitching Case Study 98

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Flack's Revenge

APRIL 24, 2018

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic.

Agency 159

Agency Strategy Crisis Management Pitching 159

Sword and the Script

OCTOBER 22, 2019

For starters, it’s the beginning of Q4 and all the pressure that comes with trying to make the numbers for the year. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. October is typically a time of year with special urgency for many in marketing. of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Gartner and McKinsey, industry analysts, each reported they expect a shortfall of experts for the jobs coming up of between 100K and 190K by 2020. Tools and Understanding.

Big Data 84

Big Data Data Marketing Education 84

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Google Trends.

Google 98

Google Data Pitching Tools 98

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. Also key, can the topic be tied to anything in the day’s news? Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line.

Measurement 140

Measurement Tools Analytics Data 140

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. PR people outnumber reporters six to one. Social media and influencer relations are taking a growing share of marcom budgets. Executives who once asked, “Can you get me on Oprah?”

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

APRIL 16, 2019

Luckily, most platforms have tried to make their analytics as user-friendly as possible, though the process will take some familiarization regardless. This will tell analysts if people are viewing content pushed out by the brand, and how well or poorly that content is received.

Analytics 68

Analytics Strategy Marketing Data 68

Shift Communications

NOVEMBER 10, 2014

Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. The data available to PR professionals and marketers today has the potential to answer so many questions, but the problem is: lots of people don’t know what to do with the data they have. PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way.

Case Study 98

Case Study B2B Study Marketing 98

Shift Communications

OCTOBER 19, 2018

A similar phenomenon can occur in marketing and public relations, where a savvy marketer or PR team can find a story and get just ahead of it in order to ride its power. But how do you actually make this work? How do you get ahead of the wave of news, so you can surf it? Marketing Analyst.

Transportation 68

Transportation Google Trends Tools 68

Newsfile

APRIL 13, 2023

write effective investor relations press releases. Whatever your level of experience, you can employ some of the earnings press release guidelines that top companies use. Typically, public relations professionals or investor relations professionals write these press releases. What is an Earnings Press Release?

Examples 52

Examples Company Financial Brand 52

Ishmael's Corner

SEPTEMBER 30, 2014

That doesn’t automatically make the information useless. Employment in US newsrooms has fallen by a third since 2006, according to the American Society of News Editors, but PR is growing. Global PR revenues increased 11 per cent last year to almost $12.5bn, according to an industry study entitled The Holmes Report. a decade ago.

Journalism 150

Journalism Brand Branding Publicity 150