The Proactive Report

JUNE 18, 2021

The purpose of PR is to create a favorable climate in which your business can grow and prosper. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 23, 2017

Brand identity also gets lost when you focus too much on data. The vast majority of creative teams boast that knowledge of branding is one of their greatest assets. People drive a brand, not analytics. Founder Emily Weiss’ editorial background led her to focus on brand before marketing.

Creativity 149

Creativity Marketing Media Analytics 149

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. A starring role in a hit TV series, particularly at such a critical plot point, is something brands can only dream of, so of course Crock-Pot wanted to take advantage. What’s a brand to do?

Crisis 199

Crisis Twitter Course Viral 199

5W PR

NOVEMBER 13, 2022

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. The post Creating B2B Influencer Marketing Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 88

B2B Marketing Product Launch YouTube 88

The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? Here’s how. But that awareness may be of the brand involved, or maybe just the problem it addresses. Branded content like bylined articles and blog posts offer multiple benefits.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros!

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Doctor Spin

DECEMBER 20, 2023

My formula for personal branding is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 1 Holbus, J.

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Some organisations have both—and sometimes, they operate as one unit.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Karen Freberg

MARCH 12, 2021

I have always been a foodie, and to have the opportunity to be able to connect and give a shout out to one of my favorite brands is always awesome. Over the years, I have had some incredible opportunities where brands have sent gifts, swag, and other items to me. How did this all happen? Let me start at the very beginning.

Video 122

Video Exercises Creativity Twitter 122

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

Social Media 233

Social Media How To Insurance Insurance 233

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Prohibition

FEBRUARY 27, 2023

This is a great example of how simple but well done content can go viral. and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. – and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. It was for the kids.

Brand 256

Brand Branding Social Media Employee 256

5W PR

OCTOBER 29, 2018

While you should take care in how your messages may be perceived, the big benefit of social media is that it humanizes big brands and brings celebrities closer than ever to their fans, while still providing necessary separation to protect your privacy. The idea here is that you don’t need to be everywhere to win.

Social Media 89

Social Media Media Privacy Guidelines 89

Cision

JANUARY 6, 2016

Or, how much to invest into social media marketing. Right now and in the year ahead, following these hand-picked steps would be a good way to build a magnetic social media presence for your brand. Move on from the staid old blog posts and white papers to more interactive content. Multimedia Is The Way to Go. Curate Rich Content.

Social Media 120

Social Media Media Airlines Video 120

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. How can you help protect your team and contractors from accidentally stealing content? And what can you do if your brand is affected by this activity?

Ethics 73

Ethics Social Media Trends Viral 73

NewsWhip

DECEMBER 21, 2023

We love to see how viral trends and news erupt on the internet, but at NewsWhip, we’re also working to understand what it all means, especially as our media ecosystem becomes more fragmented. Yes, TikTok lets you follow people, which increases your chances of seeing their posts, but we don’t know how it does that.

Trends 78

Trends Social Media Community Viral 78

NewsWhip

MARCH 21, 2023

The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. In fact, since the beginning of 2023, the top 100 brand posts on Instagram have totalled over 92.8 The data, however, proves otherwise.

Instagram 78

Instagram Brand Branding Automotive 78

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. It’s an unavoidable and mandatory medium for brands to keep their audience engaged. Platforms are becoming more and more saturated with each passing day and brands are in a constant war to stand out amongst the crowd.

Fashion 74

Fashion Social Media Brand Branding 74

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers. billion to $9.1 billion between 2016 and 2017.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. increase brand awareness. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

5W PR

FEBRUARY 27, 2020

While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns. There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Brand Mentions.

Digital PR 88

Digital PR Measurement How To Tools 88

Cision

SEPTEMBER 16, 2016

Is creating buzz for your nonprofit, business or event on your to-do list? The secret to creating buzz is sweat. If you don’t mind putting in the work to develop your brand’s story, it will be both seen and shared! Blogs are the “new” news outlets. Instead, create your own “news.”

Nonprofit 120

Nonprofit YouTube Travel Pitching 120

5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. This goes beyond the number of top gaming journalists all the way to communities that have casual fans, amateur enthusiasts, super fans, and professional journalists. Gaming Content.

Video 88

Video Publicity Industry Corporate 88

MaccaPR

JUNE 23, 2021

Here are five takeaways from the Maccabee PR agency’s recent Sharper Angle virtual event with two remarkable panelists – Leah Broeders, PR, Partnerships, Promotions and Licensing Associate Director of Post Consumer Brands and Johnna Rossbach, Senior Connected Marketing Manager with Pacific Foods. #1: 1: Leaning into the Power of PR .

Marketing 62

Marketing Retail Consumer Trends 62

Prohibition

JULY 10, 2023

To promote the show, Black Mirror created billboards in the style of the ‘Joan is Awful’ thumbnail, using photos of genuine fans of the show. However, it’s not clear if the boot was actually created in partnership with Crocs or if MSCHF just borrowed the look for a talking point.

Tourism 62

Tourism Fashion Social Media B2C 62

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Months of preparation and planning go into pulling these events off and the brands that attend utilise influencers to showcase their presence.

Marketing 62

Marketing YouTube Comparison Fashion 62

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Our new report ‘ 5 ways the World Cup will eat up Christmas ’ shows how we at Red Consultancy execute smart press office planning, using a data layer powered by NewsWhip.

Brand 78

Brand Branding Data Viral 78

Contently - Strategy

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Run contests that encourage customers to create short videos. You’re not looking for a documentary!)

Video 89

Video Strategy Marketing Instagram 89

Cision

JUNE 1, 2017

Sharing business results—such as how many leads your PR programs drove—increases the esteem your colleagues have for the work you do. In time, you may even come to find it to be invigorating and inspiring to be able to see how that work is driving business results. Get Over Analysis Paralysis. Landing page form completions.

Measurement 200

Measurement Analytics Google Data 200

Cision

MAY 26, 2016

Whiteboard Friday – I get a warm fuzzy feeling every time I hear the words “Howdy Moz fans and welcome to another edition of Whiteboard Friday.”. The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Just How Do You Create Delightful Content? Brainstorm.

Analytics 200

Analytics Energy Google Data 200

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. How can you build a community online and off?

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

NOVEMBER 13, 2017

Twedt has experience creating content for, and managing, social channels for one of the most successful publications in the PR industry. I’m still a fan of 140 because it forces you to be brief. My guess is people/brands will find that short tweets are more effective than long ones. I might have opted for 200. CisionChat.

Content Marketing 0

Content Marketing Social Media Marketing Media 0