The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 110

Media Relations Media Survey Pitching 110

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. What lessons did you learn from your best performing content in 2014?

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Communications Conversations

AUGUST 27, 2019

We learned it in college. In the golden age of print, AP Style reigned supreme because editors and reporters used it–therefore, PR types like us were forced to learn it and use it. Heck, many of us grew up wanting to be journalists anyway, so we learned it first back in college! And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Doctor Spin

NOVEMBER 17, 2023

As a PR adviser, I rely heavily on mental models. I find mental models useful as a PR adviser and in everyday life. Hanlon’s Razor —This model advises not to attribute to malice what can be adequately explained by incompetence or mistake. 5 I’ve written about this mental model in Slow is Smooth, Smooth is Fast.

How To 52

How To eBook Wikipedia Viral 52

Cision

APRIL 20, 2015

Or learn about how they can use their purchase better? What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Let’s see how I did: Mistake #1: All of your editing is focused on optimizing content (your headlines aren’t “click”-magnets). I re-wrote the article.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

wiredPRworks

MAY 5, 2020

Could this be the worst marketing mistake I ever made? When you make a mistake, you’re supposed to look back at why it happened. As a workaround, I set up blog posts on both wiredprworks.com and barbararozgonyi.com. And then I redirected the new URL, ahaanswers.com, to the blog post on barbararozgonyi.com. 19% Open rate.5%

Marketing 52

Marketing Reddit LinkedIn Blogging 52

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched.

Television 120

Television Pitching Journalism Interviews 120

PR Fuel

MAY 13, 2021

With these tips, you can get the PR help you need. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. About 80% of people prefer learning about a company through custom content. With professional PR help, you won’t have to worry about your release ending up in the trash.

How To 68

How To Pitching Writing Social Media 68

Cision

JUNE 25, 2015

Don’t make the all-too-common mistake of passively waiting for a flood of new customers (which may or may not happen). This practice has another added benefit for PR pros: today’s reporter is expected to drive traffic to his or her news outlet. Blog about the coverage. Explain more in a blog post and post to your site.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. That’s the most important caveat to this list: We’re learning and changing as we go. Make a “fake” mistake. When we see a mistake, we can’t help but look.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. That’s the most important caveat to this list: We’re learning and changing as we go. Make a “fake” mistake. When we see a mistake, we can’t help but look.

B2C 52

B2C Comparison B2B Data 52

MaccaPR

MAY 12, 2016

In two previous MaccaPR blog posts, you’ve bathed in career advice from such public relations luminaries as Honeywell’s Greg Zimprich, Fast Horse founder Jorg Pierach, Lola Red’s Alexis Walsko [Read Part One] , Explore Minnesota’s Alyssa Ebel and Haberman agency CEO Fred Haberman [Read Part Two]. Make Enough Mistakes to Succeed.

Reputation 48

Reputation Newspapers Meeting Blogging 48

Rock the Status Quo

SEPTEMBER 9, 2014

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It Be sure to check out her blog and grab a copy of her $3.99 Lois Martin #121 (@LoisMarketing) September 4, 2014 5.

Blogging 194

Blogging Agency Social Media Content Marketing 194

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. You posted full blog posts on the main blog index page.

Blogging 48

Blogging Creativity Agency Mobile 48

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. PR Measurement – What to Measure. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

MARCH 2, 2017

Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. We all learn from a variety of “teachers”… and not just those we think will be the ones to teach us. She talked about what her influencers taught her in 2016.

Training 40

Training Banking Twitter Education 40

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. Outrageous PR Stunts That Work,” what’s your favorite PR stunt or campaign of all time? The key to improving reputation is to own your mistakes.

Interviews 54

Interviews Financial Social Media Crisis 54

MaccaPR

AUGUST 8, 2016

Working with cats has elevated my patience, empathy and durability, making me a better volunteer and PR professional. 5) Control Your Attitude. Client lesson : When you’re striking out pitching journalists or second-guessing a PR strategy that didn’t go as planned, it’s easy to fall victim to negative thoughts and self-doubt.

Agency 48

Agency Marketing Viral Internal 48

Shift Communications

JULY 18, 2016

Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. This wraps up our 101-level review of paid media basics for the PR professional. Mastering the basics of paid media takes much more than just a few blog posts.

Advertising 60

Advertising Advertising Measurement Publicity 60

Sword and the Script

NOVEMBER 21, 2017

Understanding the customer behavior is integral but learning how to use that insight to help guide a customer at the right place and time is far more precise than ever before. 5) How has martech affected the relationship between the CIO and CMO, or by extension, between the marketing ship and IT department? . This is a big shift.

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. But there should be no mistake the circus is, in fact, a business and it was all at once, one of the most challenging and fun PR assignments I’ve ever had.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

wiredPRworks

FEBRUARY 11, 2016

As you learn, you’ll immediately upgrade your skills, update your career options, and increase contributions to your company. Why you need PR more than ever and why PR is really Personality + Reputation. How blogging fits into a content marketing strategy. The most common mistakes in social media – don’t make them!

Training 45

Training LinkedIn Marketing Pinterest 45

PR Fuel

AUGUST 7, 2018

We learn to multitask. We learn to prioritize. We learn to work more efficiently. I preferred the edge-of-your-seat thrill of winging a blog post, press release, or even a story I was writing. This is because as opposed to a blog post or other more creative piece, a press release is highly dependent on form.

Writing 40

Writing How To Report Comparison 40

Doctor Spin

DECEMBER 7, 2023

Here we go: Quicklinks 10 Types of Intelligences PR Resource: Mental Models 10 Types of Intelligences Howard Gardner: 10 Types of Intelligences Howard Gardner’s theory of multiple intelligences expands the traditional view of intelligence beyond logical and linguistic capabilities. 1 Gardner, H. Basic Books. 2023, November 28).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Solo PR Pro

FEBRUARY 17, 2015

In fact, I come from a long line of sickies, with one side of my family tree so full of ailments it would take a whole blog post just to tell the tale. As Solo PR Pros, it’s important for us to think through various emergency scenarios. Have a backup. Work when you feel like it. Don’t cause undue alarm.

Meeting 40

Meeting Training Course Community 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Jason Brown , Founder/Principal, PublicCity PR. Jason Brown , Founder/Principal, PublicCity PR. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Where the Fishermen Ain't

OCTOBER 25, 2013

and “What can we learn from communities who have done so?” Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners.

Publicity 39

Publicity Wikipedia System Community 39

MaccaPR

OCTOBER 10, 2022

Here’s what I learned on behalf of Maccabee PR and its clients: Authenticity is key with influencers. While sitting in on a panel hosted by a group of micro and macro-level influencers See above: A photo taken from The Grit & Polish Blog, where they highlight a mistake they made in their bathroom remodel.

Conference 62

Conference Marketing Instagram YouTube 62

The Hoffman Agency

NOVEMBER 14, 2019

It really came to light how critical it is to accept when you’ve made a mistake or done something wrong; in the case of this book, the complete lack of Elizabeth’s ability to do so harmed real people’s lives and put many people at risk. appeared first on "What's HAppening" Blog. The Defining Decade , by Meg Jay.

Storytelling 28

Storytelling Education Television Government 28

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Sword and the Script

FEBRUARY 29, 2020

This is contrary to 99% of all PR advice that says short emails are best. Something similar has happened in content marketing and blogging in the marketing community. >>> Looking for a B2B tech PR with expertise and execution? 2) Long-form wins in data analysis of 912 million blog posts by Backlinko.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. PR Summit 2015 Content Marketing Research and Trends Presentation by @Steveology #contentmarketing #pr [link]. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40