This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Most Powerful Free SEO Tools

ReimaginePR

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. [link].

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. A version of this story original appeared on the company''s blog

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.

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10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

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Sorry, Press Releases Do Not Help Your SEO Anymore

Sword and the Script

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. PR earned media media relations press releases SEO SEO-PR

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How to boost SEO amid COVID-19

PR Daily

However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. Even if consumers are not purchasing products now, brands that invest in SEO become well positioned for recovery. Organic SEO is a zero-sum game.

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Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt

Ishmael's Corner

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Blog Content Marketing SEO Social Media Trends

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How to boost SEO flow like a pro during COVID-19

PR Daily

Enter the power of SEO, which can “help customers pull themselves toward solutions on their own terms,” Odden says. If you’re not planning to invest in SEO efforts during this time of extreme reliance on web queries, you could be left in the digital dust.

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#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

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5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Here are five SEO tips to keep in mind: 1. Blog about local events and news. Consider welcoming local guest writers onto your blog.

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5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

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7 Best Marketing Blogs of 2019

Critical Mention

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Marketing Online SEOAs consumers, we’re switching to hands-free searches.

SEO 118

You’re the #1 SEO loser.

Shift Communications

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results.

SEO 135

Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The Art Of Storytelling In Business Communications And Public Relations.

Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO.

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A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. In SEO, performance is relative.

SEO 168

Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. But these are blogging SEO basics, so let’s get real.

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6 handy SEO tools to use and peruse

PR Daily

SEO can be a tricky thicket for communicators. Here to help untangle Google’s confounding algorithm is Alan Bush, VP of operations at Ignite and an instructor of SEO and digital marketing at the University of California, San Diego.

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Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

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Why today’s SEO requires a three-pronged approach

PR Daily

As we look ahead to 2020, and even the coming decade, brands managers will have to revamp their search engine optimization (SEO) tactics to stand out. . Brands often undervalue earned media and its impact on SEO.

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3 SEO tips to increase your Google rank

PR Daily

Don’t fall for BERT fearmongering,” says Alan Bush, SEO instructor at the University of California San Diego and vice president of Ignite Visibility. “It’s It’s only a threat if your content is SEO bait,” says Bush. Great SEO begins and ends with great content that your audience loves.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win.

SEO 118

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. However, that’s not to say SEO isn’t important.

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4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO. What SEO trends are you watching, PR Daily. the Cision blog.

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5 Most Effective Pillars of an Impressive SEO Approach

Prowly

SEO is not simply stuffing keywords into your blog posts. The post 5 Most Effective Pillars of an Impressive SEO Approach appeared first on Prowly Magazine. Magazine SEO content marketingIt is mostly about designing an impressive and well-thought-out approach.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Public Relations Rock The Pitch SEO

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! So.What’s Holding Your B2B Blog Back? It's A New Blog.

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

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