Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Most Powerful Free SEO Tools

ReimaginePR

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. [link].

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. A version of this story original appeared on the company''s blog

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16 common mistakes bloggers make about SEO

PR Daily

Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent. However, simply having a blog on your site isn’t enough. This will affect your SEO rank.

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Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. How They Improve SEO.

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

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3 ways to drive better SEO results for any website

PR Daily

That’s where great content and a solid SEO strategy come into play. The domain authority score is based on things like page speed, overall SEO performance, quality content, backlinks and more. 5 tips for improving website SEO. Consider hosting a company blog.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.

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Infographic: Have you checked all your SEO boxes?

PR Daily

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. . If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization (SEO).

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How PR pros miss the mark on SEO

PR Daily

One of the most consistent opportunities I see missed by PR pros and marketers is creating content that they believe is optimized for search by targeting particular keywords, but is otherwise lackluster content,” says Cyrus Shepard, an SEO strategist with Moz. In SEO, performance is relative.

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Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Here are five SEO tips to keep in mind: 1. Blog about local events and news. Consider welcoming local guest writers onto your blog.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. The post Infographic: 7 common blog errors to avoid appeared first on PR Daily.

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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You’re the #1 SEO loser.

Shift Communications

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results.

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The Art Of Storytelling In Business Communications And Public Relations.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Blog Content Marketing SEO Social Media Trends

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4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO. What SEO trends are you watching, PR Daily. the Cision blog.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1. the Wray Ward blog.

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3 easy tips for writing the best blog post ever

Axia PR

How to get more leads and increase conversion through blogging. Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. SEO Blog Owned media

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. However, that’s not to say SEO isn’t important.

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7 Best Marketing Blogs of 2019

Critical Mention

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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8 blog topic treasure troves

PR Daily

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank. If you’re not sure what to write about, don’t fret; blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word to find a theme.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Marketing Online SEOAs consumers, we’re switching to hands-free searches.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Public Relations Rock The Pitch SEO

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Let’s get started so you can get blogging. Select keywords for your blog post. But these are blogging SEO basics, so let’s get real.

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! So.What’s Holding Your B2B Blog Back? It's A New Blog.

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

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A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. This article originally appeared on the Meltwater blog. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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