ReimaginePR

JULY 25, 2018

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

The Resolution Blog

DECEMBER 2, 2020

More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it. “Recently, many of our PR briefs have an element of SEO. We caught up with director and founder of Radioactive PR, Rich Leigh, to find out how they do it. We […].

SEO 254

SEO Report Blogging 254

Sword and the Script

FEBRUARY 11, 2025

Answer very specific questions Marcus Sheridan once turned around a flailing small business with one simple strategy: answering customer questions on a blog in plain language. Traditional SEO may still have a role too, according to Holland. AI search isnt replacing SEO and PR, its making them even more essential.

Pitching 129

Pitching Communications SEO Google 129

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s So, SEOs need to think differently about how we build and work with brands. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. It’s a great read —check it out here.)

SEO 62

SEO Study Branding Brand 62

Sword and the Script

JANUARY 28, 2025

Shes a reputable consultant in the search engine optimization ( SEO ) world. Her words were posted to the Moz blog, which makes software tools for SEO. And a whole new industry in SEO was born. Ill never forget one fairly senior agency leader telling me at a networking event that SEO was just keywords.

SEO 110

SEO Publicity Engineering Google 110

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value.

SEO 143

SEO Google Internal International 143

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO. He’s not the only SEO to believe it. Did you know?

SEO 139

SEO Engineering Google Study 139

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator.

How To 397

How To Media Software Analytics 397

The Resolution Blog

NOVEMBER 4, 2024

PR and SEO are more connected than ever. So we hosted a webinar with Amy Irvine from Digiloft, where she shared her insights on using Digital PR to increase brands’ visibility on Google. The key takeaway? Traditional PR can significantly affect search visibility; you just might not realise it – yet.

SEO 156

SEO Google Digital PR Branding 156

Axia PR

APRIL 9, 2023

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Search engines love blogging. Is it boring ?

Blogging 118

Blogging SEO Engineering Resources 118

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. But does this confined approach to SEO still get results today? Why this “standard” approach to SEO no longer works. Does this mean you should throw your SEO playbook out the window? So what’s the outcome?

SEO 138

SEO Strategy Branding Brand 138

Prowly

FEBRUARY 28, 2025

And all of your online mentions are crucial in building your brand awareness, bringing in traffic, and boosting your SEO position. Thats where tools like Prowly come in, helping identify when a brand is mentioned across multiple channels, from articles and blogs to social media and beyond. Step 3: Analysis Consider context.

SEO 104

SEO Print Social Media Tools 104

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

The Resolution Blog

NOVEMBER 16, 2020

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.

Google 348

Google SEO Blogging 348

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

Cision

DECEMBER 19, 2017

Not Integrating SEO into Your Content Marketing. Any content marketing strategy that doesn’t integrate SEO isn’t complete. In essence, if your content marketing strategy doesn’t integrate SEO, you’re missing out on a huge portion of traffic, conversions and sales. Create longer content.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. If a CEO offers expert commentary – or a byline or guest blog post in a key media outlet, that content can earn valuable visibility and leadership positioning for the organization. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

JANUARY 21, 2025

From time to time, some of the SEO vendors open up courses for free. For example, during the pandemic, Moz made their courses free, and I jumped on that to sure up my understanding of technical SEO. Weekly writing If you are reading this you know I produce a weekly blog post. Im very grateful this amazing resource exists.

Google 156

Google Course Survey YouTube 156

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Google continuously updates its algorithms to rank blog posts and web pages. Align your SEO strategy with audience research.

SEO 126

SEO Strategy Google Engineering 126

5W PR

DECEMBER 28, 2024

SEO-Optimized Content Search engine optimization (SEO) is crucial for increasing the visibility of online casino content. By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Relevant content can support SEO and even lead generation. They may find their way into the occasional short blog post for the company site. In B2B PR , earned media and content naturally go together — or at least, they should. Yet sometimes it’s underutilized when it comes to PR. .

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic. Screen: [link].

Google 259

Google Digital PR Mobile SEO 259

Prowly

FEBRUARY 20, 2025

This includes social media, websites, online review platforms, SEO performance, and more. Don't simply repurpose LinkedIn content as tweets or send out a blog as a Facebook post. SEO and content Do keyword research to find relevant opportunities in your industry and create great content for them. Stay abreast of changes by.

SEO 104

SEO Analytics Tools Google 104

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

JANUARY 20, 2025

This can include articles, blog posts, white papers, webinars, presentations, and even podcasts. Enhancing Online Visibility and SEO High-quality thought leadership content can significantly improve a law firm’s online visibility and search engine optimization (SEO).

Leadership 78

Leadership SEO Engineering Resources 78

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Embrace Digital PR and SEO Strategies In today’s digital age, a strong online presence is crucial for any destination marketing campaign. This ensures the message reaches the right eye and fosters engagement with potential visitors.

Tourism 78

Tourism Travel Marketing Local 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. A blog-eat-blog world . Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? SEO value: Since Google made press releases nofollow links, SEO impact is less likely. So a release should be written to gain the type of coverage that will itself boost SEO – that is, from high-value media domains, not for a quick bump. They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

Onclusive

JULY 7, 2021

Message optimization (SEO for PR). Example soundbites: “PR measurement,” “insights,” “media monitoring” Keyword tracking and optimization, a practice that’s usually thought of for search engine optimization (SEO), is central to most companies’ ongoing data analysis efforts.

Branding 370

Branding Brand SEO Engineering 370

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Positive press drives SEO. Just as the large PR firms cast around for more lucrative and scaleable services to sell, marketers have come to value earned media results for its brand-building and SEO impact. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs.

SEO 227

SEO Agency Policies Reputation 227

Contently - Strategy

MAY 20, 2024

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Why Does Technical SEO Matter to Content Marketers?

SEO 88

SEO Engineering Content Marketing Google 88