Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Most Powerful Free SEO Tools

ReimaginePR

There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. [link].

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. A version of this story original appeared on the company''s blog

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16 common mistakes bloggers make about SEO

PR Daily

Make sure your blog posts don’t miss the mark. Studies show that including a blog as part of your website increase your chances of being ranked highly on search engines by 434 percent. However, simply having a blog on your site isn’t enough. This will affect your SEO rank.

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Infographic: Have you checked all your SEO boxes?

PR Daily

For the uninitiated, SEO can be confusing, but this checklist will help you stay on top of all the necessary steps. . If increasing an organization’s visibility and reach is your goal, that means improving your online search engine optimization (SEO).

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! blogging Content PR 2.0

10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority.

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.

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PR Trends: How to Empower Your PR with SEO

B2B PR Sense

Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO. SEO, or search engine optimization, is the practice of improving traffic to your website content through such search engines as Google or Bing.

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5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Here are five SEO tips to keep in mind: 1. Blog about local events and news. Consider welcoming local guest writers onto your blog.

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Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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5 SEO Strategies You Can Use Right Now

Critical Mention

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. It is essential for SEO to work. So, think from a searcher’s perspective before devising an SEO plan.

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How many blog posts should you publish?

PR Daily

There’s no universal magic number of blog posts that every organization should create per month in order to see results. Though the perfect amount of blog content doesn’t exist, there is a range to shoot for. Here’s what you need in place: Blog guidelines.

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

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Infographic: 7 common blog errors to avoid

PR Daily

Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. The post Infographic: 7 common blog errors to avoid appeared first on PR Daily.

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Blog Content Marketing SEO Social Media Trends

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You’re the #1 SEO loser.

Shift Communications

I was struggling to think of a blog topic that would relate to my job in digital marketing. All of this nonsense got me thinking about the purpose of this blog post and how it relates to digital marketing: to ensure that your site show up on the first page of search results.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1.

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Shaping a Blog Design for Thought Leadership

Ishmael's Corner

Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. The Art Of Storytelling In Business Communications And Public Relations.

Google, Trust and SEO

The Proactive Report

Link out to authority sites and blogs. Get links pointing to your site and your newsroom from authority sites and blogs. I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014.

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7 Best Marketing Blogs of 2019

Critical Mention

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Blogs are purposeful, succinct and educational. By reading this blog, readers gain concrete ideas about the latest content strategies and examples from leading brands.

4 SEO trends communicators should track

PR Daily

To optimize organic search rankings: Integrate a multichannel SEO strategy. For this reason, you need to ensure that you consider mobile web browsers when looking at SEO. What SEO trends are you watching, PR Daily. the Cision blog.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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3 easy tips for writing the best blog post ever

Axia PR

How to get more leads and increase conversion through blogging. Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. SEO Blog Owned media

The Future of SEO: How to Optimize for Voice Search

Critical Mention

Because of this, SEO is changing. In this blog, we outline the impact natural language technology has on the way we search, and why it’s a big part of the future of SEO. Marketing Online SEOAs consumers, we’re switching to hands-free searches.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win.

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Why PR pros should be part of your SEO and social media teams

PR Daily

To make a real impact on a brand’s SEO, a link has to accompany the media placement. And, this will increase your SEO.”. This article originally appeared on the Meltwater blog. The post Why PR pros should be part of your SEO and social media teams appeared first on PR Daily.

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Defining Thought Leadership in a Business Blog

Ishmael's Corner

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Such dot-connecting points to blogging as one of the best platforms for thought leadership.

Why Quality Content is the Foundation of SEO

The Proactive Report

Without that you don’t have a site or a blog. So if quality content is the foundation of SEO and online visibility, how can you create quality content? Every page on the your website, blog post or article in your newsroom should be evaluated against this list.

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15 tips to improve your SEO

PR Daily

Search engine optimization (SEO) has the greatest influence on organic traffic, generated when users type a search term in Google and click on your organic listing in the search results (SERPs). Here are 15 SEO tips to increase organic traffic to your website: 1. the Wray Ward blog.

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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8 blog topic treasure troves

PR Daily

You’ve committed to blogging and the deadline is looming, but the screen in front of you is blank. If you’re not sure what to write about, don’t fret; blog topics are everywhere. To show how easy it is to find blog topics for any business, let’s use a random word to find a theme.

A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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How to measure blogging efforts

Axia PR

Blogging is a great way to attract visitors to your website and convert them into customers. It’s also great for SEO and positions your company as a thought-leader in its industry. How do you know your blogging efforts are working? Owned media Blog Measurement

5 tips to dominate local SEO

PR Daily

Here are five SEO tips to keep in mind: 1. Blog about local events and news. Take time to blog about the subject, and make it relate to your business in a relevant way. Piggybacking off local events is a clever way to boost your local SEO.

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How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

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Social media's effect on SEO

PR Daily

I recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “ How Does Social Media Affect SEO ” that offered some insight. Marketers primarily use it for SEO benefits. A version of this post originally appeared on the M/C/C blog

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How Video Can Help Your SEO Strategy

Buzzstream

And, last but certainly not least, they can be a catalyst to successful SEO. Instead, consider these 5 ways in which video can enhance your SEO strategy and maximize your on- and off-site marketing opportunities. Best Practices for YouTube SEO Videos.

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5 Most Effective Pillars of an Impressive SEO Approach

Prowly

SEO is not simply stuffing keywords into your blog posts. The post 5 Most Effective Pillars of an Impressive SEO Approach appeared first on Prowly Magazine. Magazine SEO content marketingIt is mostly about designing an impressive and well-thought-out approach.

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The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

Teaming with your browser, the MozBar automatically pulls in key SEO metrics that reduce the time you would otherwise spend on manual research for SEO planning. For example, we support the blog for a B2B company called Endicia (online shipping software).

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