5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Interactive and immersive PR Incorporate technology to create virtual experiences. Implement virtual try-on tools for makeup products, allowing consumers to experiment with different looks online.

Product Launch 78

Product Launch Consumer Community Interviews 78

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Improved technology is on the wish list, as well. Using data & technology to support your business case.

Resources 195

Resources Technology Data Tools 195

5W PR

JANUARY 8, 2024

Trends can emerge and fade͏ away quickly, influenced by factors such as celebrity endorsements, cultural shifts, and technological advancemen͏ts. Beauty campaigns often align with seasons, introducing ne͏w products, color palettes, and skincare routines that resonate with the changing needs of consumers.

Trends 78

Trends Product Launch Consumer Analysis 78

5W PR

APRIL 3, 2024

Press releases that announce new product launches, company milestones, or strategic partnerships create positive buzz. The post Launching Tech Giants: How PR Fuels High Growth in Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 78

Company Product Launch Resources Employee 78

Onclusive

MAY 24, 2017

That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Say you’re an in-house PR manager for a big technology company like Apple that’s mentioned nearly every day in the news. Articles in their raw form aren’t measurable. Cool beans. What does that mean for PR?

Measurement 150

Measurement Analytics Data Product Launch 150

5W PR

JANUARY 16, 2020

Notably, the rise of self-publishing platforms, informative blogs, and influencers has reshaped the landscape. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

Trends 120

Trends Communications Big Data B2C 120

Prohibition

FEBRUARY 2, 2024

It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!

Marketing 62

Marketing Film Creativity B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw.

Analytics 68

Analytics Report Technology Pitching 68

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 109

Video Marketing SEO Social Media 109

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., constitute a story worthy of the press or alternative channels such as blog posts, social media, media alerts or a newsletter. Conflict – Does your product or announcement challenge norms or address a major issue?

Product Launch 52

Product Launch Pitching Industry Social Media 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful.

Interviews 99

Interviews Publicity Technology Social Media 99

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. The post Voice as the Next Tool appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Consistency is important but being aware of the right tone is critical, just as it is in any important conversation.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders.

Skype 136

Skype Conference Agency Product Launch 136

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

Technology 157

Technology Product Launch B2B Software 157

PR 20/20

OCTOBER 4, 2018

As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Once the framework for your ABM program is established, including your target accounts and how you’ll measure success, consider a technology to help with some of the legwork. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

NOVEMBER 4, 2014

Wilde noted the new Chevy Colorado, “…offers class-winning and -leading, um, you know, technology and stuff.” Today, corporations that put the time into cultivating corporate blogs , have an effective outlet for managing with crisis communications and added an option to the crisis toolkit. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

Creativity 96

Creativity Product Launch Examples Energy 96

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

Critical Mention

SEPTEMBER 3, 2018

According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You’re also top of mind when your prospects make their purchasing decisions. You can generate more leads.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, I blog frequently on my personal blog about how World of Warcraft’s concepts apply to marketing.

Creativity 76

Creativity Product Launch Examples Energy 76

The Stalwart Blog

JANUARY 8, 2016

Facebook already unveiled its 360 Video platform late last year and likely has more in store for 2016 with it’s Oculus Rift virtual reality technology. Medium, LinkedIn Pulse, Facebook and even Twitter are encouraging longform blog-type posts on their respective platforms. Coming To You Live. Longform Strikes Back?

Social Media 60

Social Media Trends Apparel Media 60

Shift Communications

FEBRUARY 9, 2015

Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Pay careful attention to their blog for announcements about the Bizo relaunch! Vice President, Marketing Technology. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Beyond PR

AUGUST 30, 2016

As noted in my previous blog post, Campus Media 101 , students are still turning to campus newspapers, websites and radio stations for information because it includes one important element – it’s news for them, by them. Consumer Technology. Product launches. 92% percent of 18-34-year-olds in the U.S.

Radio 68

Radio Media Newspapers Technology 68

PR in High Definition

APRIL 28, 2016

For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Presspage

AUGUST 24, 2018

Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage.

Media 68

Media Leadership Product Launch Television 68

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. That’s when I thought of the idea for a collar that could use cloud technologies to track dogs if they are ever lost. Let’s dig into this a bit more. And then relax.

Interviews 60

Interviews Media Training Training Trends 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? 3) It’s all about the visuals, so clean up shop. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? 3) It’s all about the visuals, so clean up shop. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? To do this, you can feature your video content and channel across platforms – do you have a blog, an e-newsletter, and/or other social channels? 3) It’s all about the visuals, so clean up shop. 4) Cross-pollinate.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Breakfast Club

JANUARY 11, 2015

I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. They have a unique advantage: They created their workflow on the fly as technology has evolved over the last decade or so. Here are some basic principles of lean software development and how it applies to content production.

Web 28

Web Print Writing Content Marketing 28