Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. Why Earned Media Value (EMV) And Influencers Over Paid Media? for every $1 spent on earned media coverage. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media? Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Maybe you work closely with a local TV station and need to consider broadcast monitoring.

How To 265

How To Media Software Agriculture 265

OnePitch

NOVEMBER 2, 2022

Greetings _, Do you recall the recent media stories about the mothers in Oakland that were evicted from the vacant house with their children in it? I was 100% sure that she would nail it in print and on camera.”. __. View our list of 5 DEI journalists to add to your media list and keep on your radar. Want more blogs like this?

Enterprise 94

Enterprise Pitching How To Print 94

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. In this digital age, you’ll also want to take advantage of social media platforms to announce and spread stories to all of your audiences.

Journalism 120

Journalism Strategy Brand Branding 120

ZudePR

SEPTEMBER 8, 2015

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). All this blog-reading has not gone unremarked.

Blogging 75

Blogging Print System Sports 75

Stephen Waddington

NOVEMBER 6, 2019

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post. A similar approach applies to blogs and social media.

Resources 62

Resources Communications Government Policies 62

5W PR

FEBRUARY 22, 2023

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions for your information. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

Cision

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Is it local, budget friendly travel? The answer is, social media.

Travel 174

Travel Pitching How To Radio 174

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

Internal 147

Internal International Tools Software 147

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? I’ve been at Crenshaw for five years and I really love that no two days are alike!

Communications 253

Communications Data Local Survey 253

Communications Conversations

DECEMBER 16, 2014

I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. Why not open the list up to all sorts of local “influencers?” Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers.

Case Study 131

Case Study Wireless Company Local 131

5W PR

DECEMBER 18, 2019

The media is saturated with press releases, so it can be difficult to get yours noticed. Be sure to include rich media and as much context in your releases to gain the most SEO value and impressions to your information. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. The same rings true when vying for media coverage. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

The Stalwart Blog

FEBRUARY 9, 2017

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent. This trend is being felt not just in Southern California, but nationwide.

Television 60

Television Local Print System 60

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Meeting 60

Meeting Hotels Travel Local 60

Barokas

DECEMBER 4, 2018

*This post originally appeared on the WTIA blog (read it here). During the chaos, it can be easy to lose track of time and miss key media opportunities, leaving teams looking back on the season feeling that more could have been done. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Beyond working for clients, he trains Fortune 500 marketers on social media sales and the foundation of digital marketing.

Twitter 77

Twitter Radio Social Media Print 77

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Twenty years later, we have social media channels that reach everyone immediately.

Communications 105

Communications Community Crisis Film 105

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Unlike a paid ad, being feature on the editorial side of the media establishes you as an expert -you are the news!

Television 40

Television Print Radio Newspapers 40

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13. That’s thanks to you.

Government 103

Government Education Print Ethics 103

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

JUNE 21, 2018

A well-functioning news media is critical to democracy. The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. It’s been a defining opportunity not only for the media but also for the PR business.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

APRIL 10, 2017

But how do you reach the always-on-the-move travel media? Because if you take a strategic, research-based approach to your editorial contacts and keep in mind these six tips, you will transform your travel pitching schedule into a true media plan. Is it local, budget friendly travel? The answer is, social media.

Travel 52

Travel Pitching How To Print 52

Mora Communications

JANUARY 3, 2018

Media begets media. When working with a PR firm, communication is key, but it needs to be free-flowing, effective communication. It’s important to create different stories to meet the needs of different media outlets. Develop stories for the various types of media. Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. Twenty years later, we have social media channels that reach everyone immediately.

Communications 81

Communications Community Crisis Film 81

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I have done a ton of media work as I am the Public Information Officer as well for our agency. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. In conclusion. References.

Education 270

Education Government Policies Wikipedia 270

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. But there’s no denying that hard data carries significant weight with reporters and media outlets. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74