Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. But what of its future asks Jessica Pardoe in this guest blog. We consume news through TV, mobile apps, PC and social media. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. media

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Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Do you evaluate print advertising as part of an overarching media strategy for your brand? Linda Thomas Brooks, president and CEO of the Association of Magazine Media , offers insights into trends in magazine publishing and implications for marketers and advertisers. If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating.

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3 arguments for the enduring power of print

PR Daily

For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines. Here are three reasons print media won’t disappear anytime soon: 1. RELATED : Refresh your social media strategy so you can react on the fly.]. Sourced Media Books.

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UK Media Moves including ITV News, The Telegraph, Rhotic Media and more


Anushka Asthana to join ITV News as Deputy Political Editor; Christopher Williams, now Business Editor across all print and digital editions of The Telegraph; Rhotic Media announces team updates. Media Blog

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How To Hire The Best PR Firm For You

PR Insiders

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. Hire a firm that specializes in the right media for you.

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Knowledge is Power: Media Monitoring and the Bigger Picture


Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Blogs

3 power tips to craft an outstanding blog

PR Daily

Blogging has become an essential part of PR and marketing pros’ repertoire. that 60 percent of marketers consider crafting blog posts their top inbound marketing priority. s Zac Johnson wrote : With over a billion active websites on the internet today, and more than 300 million blogs, it’s no wonder why more people are starting personal sites, hobby blogs, and even business and brand blogs to make their own little space on the internet.

12 off-the-beaten-path ways to elevate your blogging

PR Daily

Do you ever find yourself slogging through blogging? For those that answered yes, take note of these 12 less-than-obvious ways to help you jog, rather than slog, through posting to your blog. Pinpoint three or four of your most popular blog posts and “refresh” them, says Natalie Bidnick, digital strategist at Elizabeth Christian Public Relations in Austin, Texas. For instance, let’s say you published a blog post last year called “23 Theme Party Ideas for 2014.”

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Five Critical Points of Blogging & Image Law Every PR Pro Must Know

Rock the Status Quo

Agencies, PR and marketing professionals, bloggers and anyone doing social media (who doesn’t?) And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It utterly fabulous Arizona attorney who specializes in intellectual property, copyright, internet, social media, flash mob and contract law. Be sure to check out her blog and grab a copy of her $3.99 Agencies Content Marketing Social Media SMACK.

Last Night a Blog Post Changed My Life


And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. All this blog-reading has not gone unremarked. Family think I’m a bit bonkers, reading all these blogs and passing them on for free. Until… Last Night a Blog Post Changed My Life. In it was a blog about reading. Print them off.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. So, what do PR people think about media and bias? Divided media bubbles. “In

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18 Tips to Improve Your Organization’s Social Media Listening Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses. Improving Social Media Listening.

How an underground high school newspaper led to a 10+ year blog

Communications Conversations

I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. And, I fell into a career of writing, social media and blogging.

What Goes in a Great Media Kit


I get to sit on both sides of the media kit divide. And I receive them from organizations hoping for coverage in our blog. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage.

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Why you should invest in media monitoring

PR Daily

Modern PR requires the help of a data collection tool to prove your value and tailor campaigns to have the biggest possible impact in an overcrowded media landscape. Media monitoring has come a long way since the days of cutting and pasting actual print articles.

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10 Steps to Win Major Earned Media Mentions during Quarterly Earnings Season Blog

Winning media mentions from earnings releases has become more challenging than ever. Media coverage of earnings releases has decreased substantially due to news room cutbacks. Yet hard-working PR professionals on the top of their game can still win positive media coverage.

Craigslist Fights Back Against Allegations of ?Hurting? the Media

Ronn Torossian

As social media , especially Facebook, has become nearly universal for web users, sites like Craigslist, which used to be the place to go for just about anything, have somewhat faded from prominence. But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets.

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The Top Ten Weight Lifting Blogs

Norton's Notes

At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of different tools to assess a blog’s influence both paid and unpaid but I also like to use human interpretation to avoid nasty spam blogs. Blog Name. About the blog. A great blog and nicely put together.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How to prepare your social media profile to use for public relations. How to combine public relations and social media into one seamless strategy. How Social Media Can Help with Public Relations. This is an essential part of social media.

Earned Media, Shared Media, and Owned Media: What’s the Difference?


In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

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How to Choose a Media Monitoring Service

Critical Mention

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. When you are monitoring important media coverage—whether it’s a PR crisis or an especially impactful brand story—getting results quickly is absolutely critical. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan.

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Uncertainty in the Media Monitoring and Earned Media Market: What It Means For You

Critical Mention

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools.

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Media relations in the wake of COVID-19

PR in High Definition

In these times of uncertainty, where the situation is changing so quickly and we’re constantly receiving new snippets of information, the media has never been more important in keeping everyone informed. The post Media relations in the wake of COVID-19 appeared first on Firefly Communications.

How to Start a University Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How to Start a University Blog November 30th, 2010 Tweet Guest post by Shanan Sorochynski, and also part of the Blogging for Grasshoppers series Since our university launched its first official blog , the question I keep hearing is: how did you do it? So when the idea of a blog first entered my head, I shared it with all of them.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. Blogging is a strange beast.

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? No, in that it is still essential for brands to participate in social media in the spirit of the channels – in other words, brands need to be interested and interesting, in that order. What comes after social media?

5 Offline Marketing Tactics That Boost Social Media Engagement


The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Why Small Businesses Need a Media Database


Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). for every $1 spent on earned media coverage.

Why and how to apply color theory in social media marketing

PR Daily

Social media is visual. With easy access to cell phones, social media managers can create a steady stream of image content. Smaller brands and agencies may not have a graphic designer on staff, and minor design needs often fall to social media managers. .

What to Highlight in PR Measurement Analysis and Reports


Those may include total coverage across digital, TV, radio, and print coverage, amplification of digital coverage across social media, and brand sentiment. An important piece to showcase is key message pull-through in earned media coverage and owned media content. Blogs

What is earned media?

Axia PR

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). It’s when a newspaper or industry trade publication (blog, magazine, or website) features your brand or quotes your expert. Earned media

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How To Get Your Blog Project Approved

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You may have decided that this is the year you finally run that marathon, visit Paris… or get your boss to listen to your idea about launching a blog. Great blog post, blacks for sharing!

Media Monitoring: How to Plan, Execute and Engage


A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Whatever your brand’s media footprint, a robust system that includes both monitoring and targeting tools is a must for capturing media pickup and converting it into actionable strategy. Planning for Media Coverage. Do you have an ongoing social media campaign? Execution of Media Campaigns.

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AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies


Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. I was a print journalist for a dozen years, then made the leap into digital in the late 90s. Media’s Executive Editor of Content Strategies appeared first on AirPR. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.

Multimedia: The Future of Media Relations Blog

Despite the disastrous demise of newspapers, PR pros can still achieve stellar media placements by offering multimedia content. Multimedia content also helps busy reporters and editors quickly understand media pitches and content, increasing chances of obtaining media coverage.

How to use video in your media pitch

PR Daily

Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? RELATED: We're recognizing the brightest minds in digital PR and social media. ]. Not everyone takes the time to create a custom video and then embed it into their media pitch. Your video is an opportunity to tell your story, reframe your pitch and connect with your media contact in a compelling way. Identify the right media contacts.

Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. And I believe the paid-for blog post is the twenty-first century version of the advertorial. If you disclose that someone’s blog post about you is indeed not a piece of earned media, you lose credibility.

How brand journalism fills the void as media outlets dwindle

PR Daily

The ‘news hole’ at print publications is shrinking, and there are ever fewer bodies to cover your sector, much less your organization. The erosion of staffing at newspapers and other media outlets presents a problem for PR pros.

Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. medi