Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

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Last Night a Blog Post Changed My Life

ZudePR

Every Saturday I’d trot up the hill to my local village library, get kicked off the microfiche reader by the gorgeous librarian, and return home with a few books under my arm. And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers).

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And, I fell into a career of writing, social media and blogging. The printing. This blog is very similar.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

3) BizWeek''s Byrne Pans PR''s Numbers Game, Advises Pitching Web Plus Print Bulldog Reporter “Build relationships, not media lists” is just one solid comment to consider from BusinessWeek’s John Byrne.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. No BS Blog

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. No BS Blog

Holiday PR: Too Late to Catch the Polar Express?

Barokas

*This post originally appeared on the WTIA blog (read it here). Work with local broadcast producers, radio personalities and podcasters to understand the types of holiday stories they are looking for, and how your contributions might fit in. No BS Blog

How to Self-Publish Your Content Cheap and Quick

Cision

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book.

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Over the last year, the team has consistently placed print and broadcast stories in key local, consumer and top-tier outlets highlighting Ibotta’s mission to reward consumers just for making everyday purchases. No BS Blog

The hidden world of reviews: The biggest challenge facing comms today

PR in High Definition

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Blog PR tips

How To Successfully Work With Your PR Firm in 2018

Mora Communications

Local print publications have different needs than national print. 2018 PR Campaign Blog | Copyright © Mora Communications Inc. Blog 2018 2018 pr campaign new year PR Campaign pr firm los angeles

5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Not a “let me just check my work email” vacation, or a “finishing a blog post on the plane” vacation, but a real, no contact, no schedule, mimosas at 10 am kind of escape? You want to discover this place like a local would, right?

Report: Marketers are spending more on digital vs. traditional tactics

PR Daily

The group’s US Local Advertising Forecast 2017 reports that mobile advertising for local markets in particular will jump from $44.2 Traditional advertising in local markets is expected to drop from $101.1

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Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

Over the last year, the team has consistently placed print and broadcast stories in key local, consumer and top-tier outlets highlighting Ibotta’s mission to reward consumers just for making everyday purchases. No BS BlogReporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible.

Purdah communication and resource rules

Stephen Waddington

The ads promoted £25m being targeted in locations such as Milton Keynes, Morley, Northampton and Workington The ads created by the Ministry of Housing, Communities and Local Government (MHCLG) are no longer being promoted after being highlighted by the Huffington Post.

PR for Establishing Your Addiction Specialist Practice

Mora Communications

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. 2017 | Top PR Firm Los Angeles Blog.

Why PR should get a slice of the marketing pie

PR Daily

Your only limit to reaching your prospective buyers was the depth of your pockets, and if they were deep enough, you could carpet bomb the airwaves about your grand opening or fill pages in print and online with ads touting your new product.

How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I My blogging had become more ambitious and I’d written a few unconventional influencer posts that had gone down well. H: What about the print quality?

How to get broadcast coverage for your organization

PR Daily

Once you do get picked up by a local station, you have to be careful to make sure your performance. If the story has already been covered on air or in print, it’s important to propose a new angle to producers by moving the story forward. the Flame PR blog.

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How targeted press efforts boost your brand's bottom line

PR Daily

After a sharp decline over the past 10 years, broadcast and print media have slightly rebounded. local news stations are gaining viewers. The relevance of local media for a small business cannot be overstated. Your local new station may be what saves your business.

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When should you start a PR campaign?

PR Daily

If something important for your brand with a degree of popular appeal or relevance to a trending topic, and you are two weeks late in getting the news to the local or national media and don’t have any timely pictures or video to share, you're too late.

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How to include far-flung and off-shift staff in company events

PR Daily

They provide a feel-good experience for employees that goes far beyond print or digital or even video channels. It might not be practical to stage an event of the same magnitude in every global outpost, but you can scale back the materials and activities to suit the locale.

RIP CW6 News - More Will Follow

The Stalwart Blog

Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. This drop was due entirely to print circulation, which declined by 9 percent, while digital circulation increased by 2 percent.

Local 98

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Drew Neisser, Founder & CEO of Renegade.

2016 – A Year in Traditional Media

Shift Communications

So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I

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New Study Finds You Suck

Waxing UnLyrical

The other day I read that higher education consulting firm, Noel-Levitz, found that more than three-quarters of students and parents it surveyed never or only rarely read blogs on college websites. I manage a blog for a mid-sized Canadian University.

Study 79

3 Factors That Shape Your Brand Journalism Strategy

Cision

Today, audiences turn to blogs, online reviews and social media before making decisions. Put bigger stories in the main edition, and smaller, more personal stories in the localized editions. Is your brand local to one DMA?

How much is your PR expertise worth?

PR Daily

Many consultants and public relations firms offer individual items off the shelf such as TV, radio and print placements, op-eds, press releases and blog posts. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements. just local media pitching, solely trade media, etc.).

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How COVID-19 will impact PR practice and skills

Stephen Waddington

That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

Granted, video seems like a overwhelming task when compared to simple content formats like blog posts or ebooks. Check out this video that we created using one of our popular blog posts , with the Lumen5 video platform. Commit to a Regular Blog. Start small with local events.

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5 phrases PR pros should never utter

PR Daily

“Yes, they’ll print your press release verbatim.” A reputable publication may use your press release to pull information for a story, but any reporter worth his or her salt won’t just take what you say about yourself and put it in print. That could be local media or maybe an industry publication. A version of this article originally appeared on her blog. Industry insiders already have work to do to counter negative views of the PR field.

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Future of PR: 2020 edition

Stephen Waddington

Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

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6 Sure-Fire Ways B2B PR Takes You From Anonymity to Thought Leader

B2B PR Sense

Your blog is a pivotal component in crafting your online presence. Ensure that the maximum number of people come into contact with your blog by posting regularly and syndicating your posts on your social media channels. Yes, you have your own blog now, and that's great!

B2B 187

Buffalo Wild Wings ups the ante for Super Bowl OT, Krystal files for bankruptcy, and Starbucks sets sights on sustainability

PR Daily

local time. In comparison, print is declining, with an 8.5% We asked how important blogging was for your content strategy in the coming year, and many of you said that it wasn’t a top priority. How does blogging fit into your PR and content strategies this year?

Post Launch Marketing Strategy

5W PR

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Charity Events -You can sponsor local charity events such as concerts or sporting events.

3 tactics to amplify your PR campaign

PR Daily

They take numerous forms, such as infographics, blog posts, resource lists and guides. For brands that primarily or exclusively operate online, securing a story in print doesn’t carry the same weight as digital coverage. .

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Demonyms find their place in our lexicon and across the country

PR Daily

people hailing from particular locales. Locals also might say Kama? ? A version of this post first ran on his blog. As Halloween looms, we might think this word describes goblins, fiends and other hellions. Not so. It refers to Hoosiers and Yoopers and Yanks (oh, my!)—people

How to Connect With Consumers Offline

5W PR

A business that gets involved in its local community achieves multiple objectives. Television, radio (or podcasts), billboards, and print advertising are still popular choices for discerning advertisers who want to reach as many people as possible. We live in a digital world.

Top 15 Leeds based influencers

Prohibition

A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! Full review on the blog v soon ? Her feed sees her eating out at some of the best restaurants the city has to offer, many of which are independent and local.

Top 15 Leeds based influencers

Prohibition

Sorry I’ve been a little quiet this week, it’s been a busy one A few things… you all told me what you love/want to see more of on my blog and Instagram and it left me SO inspired!! If you needed any encouragement to get out and explore your local area, Jules provides it.