Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. LinkedIn Encourages Bad Behavior. Think about the invites you receive to connect on LinkedIn. But PR can apply storytelling techniques which give lift to all forms of communications.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. Storytelling engages, influence persuades. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. keynotespeaker #socialmediastrategy #socialmediamarketing #socialmedia #storyteller #storytelling #B2Bstorytelling #corporatetraining #digitalmarketing Keytodms.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. What started as a simple blog, soon became a movement. About Spin Sucks.

Communications 208

Communications Analytics Social Media Media Training 208

Contently - Strategy

NOVEMBER 19, 2020

The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year. LinkedIn Events. Last month, I called on LinkedIn to create more tools for B2B content creators, and hundreds of you responded in the comments with a resounding HELL YEAH.

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Trends LinkedIn Video B2B 142

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting.

Blogging 68

Blogging Pinterest SEO Examples 68

Waxing UnLyrical

NOVEMBER 10, 2014

Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Communications Conversations

SEPTEMBER 21, 2021

One easy thing: Highlight them here on this blog! I’ve never worked directly with Gabby, but if I were judging from her LinkedIn content, I would say she’s most likely crushing it at Prime when it comes to storytelling. But, I’ve also faced fewer hurdles to success than many women in the business world, too.

Social Media 146

Social Media Marketing Media Insurance 146

The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. Why or why not? Absolutely.

Storytelling 31

Storytelling Technology Publicity Exercises 31

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. It’s quite surprising to see that PR professionals have not fully embraced visual storytelling. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

The Hoffman Agency

NOVEMBER 28, 2022

It started like this: I was scrolling through LinkedIn after midnight. Normally, I don’t dare entertain the self-comparison LinkedIn invites this late at night, but I’m in London, so it’s around 8 a.m. Public relations is writing-intensive and storytelling-driven, but it is also collaborative and team-driven. in the U.S.,

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

Communications Conversations

DECEMBER 8, 2014

Prediction:I’d say a big trend at the moment is the use of video and Linkedin. A big trend is the use of LinkedIn? In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. Am I in a time warp? Is this 2007? But, it’s just that–a micro-trend.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? Be sure to also visit our LinkedIn Group to share your ideas. A follow-up blog post by PR 2.0

Radio 170

Radio How To Community Storytelling 170

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities. At Engage, we make it happen.

Brand 60

Brand Branding Local Product Launch 60

wiredPRworks

SEPTEMBER 30, 2020

Interview: craft a compelling and true-to-life storytelling narrative. Optimizing LinkedIn Personal Branding & Company Profiles. Define: what LinkedIn means to your brand. Integrate: How LinkedIn fits into your company’s mission and marketing. Refresh: Best practices on LinkedIn profile and company page customization.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Cision

DECEMBER 29, 2015

Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Learn how to build a brand journalism program with Cision’s free white paper! Episodic Content .

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Content Marketing Trends Marketing Storytelling 120

Deirdre Breakenridge

APRIL 10, 2017

Sure, most PR pros have thousands of LinkedIn connections. Five years ago, no one expected their PR firm to have video storytelling capabilities. You can find her on Twitter and LinkedIn. You’ll need to be prepared to spend a considerable amount of time getting the word out about your firm and its capabilities.

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Travel Technology Conference LinkedIn 281

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Drew Neisser, Founder & CEO of Renegade.

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Social Media Marketing Media B2B 149

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Barbara Rozgonyi on LinkedIn. Have you ever read a book that completely changed your life?

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Connect with Allan on LinkedIn , Twitter, and Instagram. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Barbara Rozgonyi on LinkedIn. Let’s Connect!

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 25, 2015

Blog about the coverage. Explain more in a blog post and post to your site. Upload the article to your LinkedIn page. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.

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LinkedIn Pitching Interviews Journalism 120

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media. One final point —.

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B2B Social Media Company Media 60

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites.

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Video Social Media Instagram Media 62

Contently - Strategy

FEBRUARY 9, 2021

Over at my LinkedIn newsletter , it’s the art and science of storytelling. Put a clear subscribe button on your blog homepage and article page. Your newsletter should fulfill three non-negotiable qualities: It covers a core topic that your audience cares about. Some things that have worked well for us: 1.

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How To Content Marketing Banking Advertising 145

Ishmael's Corner

JUNE 12, 2015

Contrast as a Storytelling Technique. Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. I stumbled across a blog that promotes a book that’s underpinned by contrast, “Paris versus New York.”. Old Way vs. New Way. With vs. Without. And the list goes on.

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Storytelling Radio LinkedIn Tools 60

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

OnePitch

OCTOBER 20, 2022

When it makes sense, I’ll also share an expert or client resource that could help add color to their future storytelling. We and our clients use social media – Twitter, LinkedIn, Facebook, Instagram, etc. – Want more blogs like this? and will often drop a line to a journalist just to say I appreciated their recent story.

Media 96

Media Sports Agriculture Pitching 96

Shift Communications

SEPTEMBER 23, 2022

Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. Rather than solely relying on media coverage, help create another outlet for executive thought leadership via a social media or LinkedIn strategy; one that’s newsworthy but not reliant on the media.

Communications 78

Communications Leadership Energy Storytelling 78

PR Job Coach

NOVEMBER 3, 2010

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Develop and curate a blog that focuses on a topic about which you have a passion and are a thought leader. So employ the art of storytelling in your blog as a way to make it interesting and compelling.

Engineering 176

Engineering LinkedIn Google Insurance 176

Communications Conversations

DECEMBER 5, 2019

These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more. But one thing that ties into so many of my upcoming projects is storytelling. Oh, wow – this is tough!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! A comment by Marc C. and a wide ranging conversation about public relations practice. When in Doubt, Make Applesauce!: Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ReimaginePR

APRIL 11, 2015

Paul became inspired about the possibilities in the hiring space when he read the book “ The Startup of You ” which was co-written by Reid Hoffman, one of the founders of Linkedin. Blog Storytelling Techniques Origin Story story' Which story is better? Both of the above are known as origin stories.

Storytelling 120

Storytelling Course Energy LinkedIn 120

Presspage

JUNE 11, 2019

We’ve been touting the importance of the brand storyteller in your company’s newsroom for a while now. As narrative becomes ever more important to a brand’s success, editors have to be experts not only in language, but in storytelling. Bolster the Brand. In order to do this, the editor must wear many hats.

Communications 60

Communications Storytelling Instagram Guidelines 60

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Advertising is a distant third. Give our services a try.

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Survey Industry Leadership Study 98

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. It’s a common understanding that storytelling is an effective way to share ideas.

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Energy Viral Storytelling Community 120