Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? When it comes to brand awareness and promotion, no other social media network can hold a candle to LinkedIn. LinkedIn boasts over 575 million users , with over 260 million active monthly users. 79% of marketers see LinkedIn as a very good source of leads.

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How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. With 675 million users every month , LinkedIn offers an engaged audience and special ways to engage that audience through posts and conversations. But are you using LinkedIn to its fullest potential during this pandemic? Not everything you share on LinkedIn needs to center around your work.

Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Fortune 500 Firms Embrace Blogging, “Unfriend” Social Media

Glean.info Blog

Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. Blog usage more than tripled since its all-time-low of 21% in 2015. LinkedIn Still Popular, TikTok Gains Attention. Only LinkedIn held steady at 99%.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? How to Publish on LinkedIn.

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull , LinkedIn's director of product management: As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. LinkedIn provides a breakdown of your followers according to these demographics: geography, job function, seniority, industry, company size, function and employment status. There is nothing complex or tricky about LinkedIn Analytics.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. LinkedIn has finally become a social ‘beast’, almost to the point where it really does feel like ‘Facebook for suits’ (as it was originally dubbed, but the experience certainly didn’t live up to the tagline).

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you? Include your first and last name to optimize your profile for search on both LinkedIn and Google. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you? Include your first and last name to optimize your profile for search on both LinkedIn and Google. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. The accounting and auditing firm features an abundance of corporate culture content in its Life tab, including employee video testimonials, employee LinkedIn Pulse articles and company photos. Steps for superb LinkedIn pages.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: Once you have the data from LinkedIn, here is how you then find the engagement rate for these […]. The post How to find the engagement rate of your owned social posts on LinkedIn appeared first on PR Resolution — by CoverageBook.

10 Tips to Optimize Your LinkedIn Profile

Cision

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search. LinkedIn is not Facebook, Twitter or Pinterest.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. LinkedIn’s membership growth has remained strong despite passing the 350 million monthly active users mark earlier this year: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network. LinkedIn Marketing Social Media

How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. First, you can use the group search tool in LinkedIn. Here’s how to make the most of your LinkedIn Groups interactions: 1.

Groups 129

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. ( Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

B2B 101

9 steps to a better LinkedIn profile in 2019

PR Daily

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.” One major trend emerging on LinkedIn is that people are starting to focus on future goals and ambitions. Keep in mind: More is not more when it comes to LinkedIn Skills.

4 LinkedIn changes that affect your social media strategy

PR Daily

LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Admins can now post updates and respond to comments from the LinkedIn mobile app. Think about the topics that are important to your target audience specifically on LinkedIn. A version of this article originally appeared on the Gong blog. to Company Pages on its platform.

As publishers flee Facebook, LinkedIn rises

PR Daily

Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. Since being purchased by Microsoft, LinkedIn has added native video , enhanced its search features and improved its news feed algorithm to show more relevant content. LinkedIn emerges as a content-sharing network. Publishers leave Facebook for LinkedIn.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. This strong growth has powered LinkedIn to new heights in terms of revenue per user: LinkedIn is just pennies away from crossing $2.00 As a result, employers are using LinkedIn more.

Why you should promote your agency on LinkedIn

PR Daily

As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. However, LinkedIn isn’t just for individuals. LinkedIn is the place decision makers go to find valuable content. When executives were asked about the top places to find relevant, high-quality content, 91 percent cited LinkedIn , while only 29 percent said Twitter, and 27 percent said Facebook. Investing LinkedIn for the long-run.

5 Best Practices for Publishing Content to LinkedIn

Cision

When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. More than any other social network, most people believe there is an opportunity to establish professional thought leadership on LinkedIn through content. Be aware of LinkedIn’s unique demographics.

13 ways to boost your LinkedIn presence

PR Daily

What a great blog post that was, if you do say so yourself. Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. try blogging from LinkedIn, rather than just dropping in status updates, Jill Jones says in the Ragan Training session, " Use LinkedIn to showcase your thought leadership and become a brand ambassador for your company.". Allow people to contact you through LinkedIn.

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. Members can take advantage of a variety of networking and learning opportunities the site has to offer, including LinkedIn publishing, groups and updates. Rosen is a social media trainer, speaker and author who specializes in PR and marketing strategies on LinkedIn. Eastern (along with its LinkedIn group ) with co-host Steve Cassidy.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. After all, that’s what blogs are for, right? Then, he cross-posted to LinkedIn.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

New research reveals that LinkedIn offers a surprisingly effective channel and that consumers desire short videos and videos that explain and demonstrate brands’ products and services. What’s surprising is LinkedIn’s popularity and effectiveness. Two-thirds of marketers plan to use video on LinkedIn this year, and 87% of LinkedIn video marketers say it’s an effective channel. A version of this post first appeared on the Glean.info blog.

Media Moves at Buffalo Business First & Serious Eats, LinkedIn Hires a Producer for 'Business Unusual' Show

Cision

Media BlogDonna Collins has been promoted to editor in chief, Daniela Galarza is appointed to features editor, and more.

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Conducting a content audit, identifying your content resources (I blogged about that last week). And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Heck, many of the Fortune 500 CEOs aren’t even on LinkedIn (at least not in any meaningful way as we learned earlier this week ).

How to write a perfect LinkedIn summary

PR Daily

With a LinkedIn summary, that's all the time you have. In a clear voice, tell LinkedIn users definitively what you're all about. Here's my opening line on LinkedIn: I am a marketing professional who works with business owners and young professionals to improve their writing and communication skills. Simultaneously, I write the blog News To Live By (newstoliveby.net), which shows millennials the career and leadership lessons "hidden" in the day's top stories.

LinkedIn provides 3 hot updates for marketers

PR Daily

LinkedIn’s self-serve ad platform has been going through a few changes in the past several months. Facebook has had retargeting capabilities for a few years, and LinkedIn is finally jumping on the bandwagon. Another option now available to all LinkedIn advertisers is the ability to upload lists with customer data (or potential customer data). Last but certainly not least is a major update to the look and feel of LinkedIn’s sponsored content. The Gong Blog.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. It worked so well that it was acquired by LinkedIn a few years ago. Happy Saturday!

How to exploit the vast marketing power of LinkedIn

PR Daily

Are you on LinkedIn? LinkedIn is much more than a tool for recruiters. If you think other social channels don’t reach people pertinent to your business, you may find them on LinkedIn. LinkedIn boasts more than 400 million members. According to The Simple Guide to Social Media for Asset Managers , LinkedIn is great for identifying prospects and engaging with other companies. Here are tips to get the most out of LinkedIn: Network.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. LinkedIn says 50 percent of its users are more likely to buy from companies once they have engaged with the company on their social media channels. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.

LinkedIn Most Popular Social Media Network for Fortune 500 companies

HMA Public Relations

According to a recent research study conducted at The Center for Marketing Research at the University of Massachusetts, Dartmouth, LinkedIn continues to be the most popular […]. The post LinkedIn Most Popular Social Media Network for Fortune 500 companies appeared first on HMA Public Relations. Featured blogs Fortune 500 Fortune 500 companies LinkedIn Research social media