Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. As such, thought leadership could be considered a tall order. What does it take to become a thought leader? Exhibit resilience.

Leadership 52

Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

PR in High Definition

OCTOBER 27, 2022

There are nuances and differences in attitudes, even within the technology sector. The primary currency of great leadership has always been trust. Whilst some of it might seem negative in nature, leadership is not only one of the most varied and nuanced roles, but also one of the most rewarding. Trust as a currency.

Leadership 71

Leadership Reputation Chemicals Privacy 71

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. How Mobile Technology Can Shape PR Strategies and Tactics PR media placements Platforms that offer a strong mobile experience are catching everyone’s attention.

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Mobile Advertising Advertising Trends 334

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. Theresa Masnik. Account Manager.

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Leadership Sports Healthcare Pitching 92

Cision

JUNE 1, 2021

Cision’s long-time leadership in media intelligence meets Brandwatch’s AI and machine learning technology and deep social listening.

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Leadership Meeting Technology Media 296

Flack's Revenge

MARCH 9, 2021

The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb. Sure, it starts with great technology, of the proverbial disruptive variety. I blogged about this approach , that was inspired by the book Play Bigger.

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Case Study Marketing Software Technology 266

Sword and the Script

FEBRUARY 28, 2017

The popular technology news site TechCrunch recently announced it was curtailing contributed content. Many founders, particularly in the emerging technology, have a dire need for business savvy PR talent to help them tell a story. Thought leadership it requires continuous thought and leadership. Why the sudden change?

Leadership 60

Leadership B2B Pitching Technology 60

Sword and the Script

JANUARY 23, 2024

If this report is to be believed, there are a whole lot of B2B technology vendors that losing deals they never even knew existed. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

B2B 102

B2B Study Company Leadership 102

Flack's Revenge

DECEMBER 12, 2022

Some say the move was about Facebook’s effort to recapture leadership on the heels of lots of bad press, stagnant numbers, and the flocking of a newer generation to other platforms, like TikTok. A Look at Technology Evolution. Cision Report. A post on McKinsey & Co.’s How is PR for such far-off possibilities different?

Real Estate 156

Real Estate Case Study Technology Education 156

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals. Define your KPIs.

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Measurement How To Analysis Data 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. How is Substack different from a blog? What kind of writers are on Substack?

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 183

Enterprise Tools Technology Privacy 183

Burrelles Fresh Ideas

DECEMBER 5, 2023

Technological Issues One of the foremost barriers to effective internal communications is the technological gap within organizations. Inadequate technology can impede internal comms through several avenues. Providing comprehensive user training and support ensures maximum adoption and proficiency with the chosen technology.

Internal 95

Internal International Communications Employee 95

The Proactive Report

OCTOBER 21, 2020

A lot has been said and written about how technology has changed the practice of PR. You can create websites, blogs, and social media accounts. Building Thought Leadership. Start with your own blog and social media profiles. A new blog or social profile will take time to attract the attention and trust of your audience.

Leadership 162

Leadership Pitching Social Media YouTube 162

Wadds Inc.

JANUARY 15, 2024

Leading the Listening Organisation explores the complexity of effective listening, stressing that it encompasses both methodologies and leadership behaviours. The authors advocate for a balanced focus on listening methods and leadership traits to ensure that insights are effectively gathered and acted upon. Thanks, Richard.

Leadership 52

Leadership Employee Case Study System 52

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

Institute for Public Relations

JANUARY 2, 2024

This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. New technology has created different challenges for all types of organizations.

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Internal International Communications Technology 116

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers.

Strategy 78

Strategy Privacy Financial Guidelines 78

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important.

Leadership 105

Leadership SEO Measurement Reputation 105

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 111

Technology Policies Government Community 111

Onclusive

AUGUST 24, 2020

Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies. Through his commitment to innovation, this pioneering technology can now be enjoyed by smaller companies and agencies alike.

Analytics 347

Analytics Engineering System Software 347

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. It is amazing.”

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SEO Measurement Television Google 129

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category.

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

Episode 2 : Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joined me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in technology. How to stand apart? It gets down to creating and owning a category.

SEO 156

SEO YouTube Interviews B2B 156

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. This knowledge will also come in handy when you start evaluating which measurement methodologies, tools and technologies may be best for PR.

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Thought leadership events keep on giving. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

APRIL 2, 2019

Here are some key tactics for PR pros to build executive visibility and thought leadership. Bylines and blogs. A leadership campaign should include a robust bylined content program. Technology executives and entrepreneurs tend to be more comfortable on social media, but others are simply gun-shy.

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Conference Leadership LinkedIn Social Media 160