Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” How do you think AI differs from how we’ve worked with other new technologies in the past? ” Sign up for this free PRSA member resource here.

Enterprise 186

Enterprise Tools Technology Privacy 186

PRSay

APRIL 23, 2024

Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.” First of all, I love AI,” Dietrich said. “It

SEO 136

SEO Television Measurement Google 136

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Barokas

SEPTEMBER 11, 2017

The largest event of its kind in North America, Denver Startup Week unites the best in tech, design, DIY, marketing and leadership to inspire founders, developers, designers, marketers, makers and everyone in between. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape.

Storytelling 74

Storytelling Data Local Leadership 74

5W PR

JANUARY 3, 2024

Storytelling with purpose Craft narratives around a brand’s commitment to sustainability. Interactive and immersive PR Incorporate technology to create virtual experiences. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

For an early-stage technology business, differentiation can be everything. Here are some ways PR builds competitive advantages for young technology companies. Quality PR practitioners are expert storytellers. Technology firms can face crises ranging from regulatory issues to leadership changes.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. The post 10 Networking Events for PR Professionals appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Conference 78

Conference Nonprofit Education Healthcare 78

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. With all of that said, however, it does beg the question: Does the evolution of generative AI technology threaten to eventually replace marketers and content creators in the years to come?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. COVID-19 has driven the adoption of technology. Virtual technology has been used to deliver services directly to patients and messaging and social platforms for internal communication.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The world of marketing and PR evolves rapidly. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Deirdre Breakenridge

JULY 10, 2019

Don’t know how to lead; they were just put into a leadership position and have no leadership skills. Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? Brené Brown, who is a researcher and storyteller, nailed this in her TED Talk. Talk more than they listen.

Ethics 177

Ethics Social Media Leadership Interviews 177

Shift Communications

SEPTEMBER 23, 2022

By Alan Dunton, Managing Director, Technology. The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. Personal storytelling — i.e., a pivotal moment in the business, leadership lessons — can also help carry the company narrative. One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199

Banking Marketing Measurement Leadership 199

PR 20/20

OCTOBER 10, 2019

So, we started a blog at www.MarketingAIinstitute.com , and began telling a story about the current and future potential of AI. Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Early posts on Marketing AI Institute’s blog.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What started as a simple blog, soon became a movement. Is PR Right for me? ”

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The issues drove headlines more broadly, across business and top-tier technology media. Savvy PR pros took advantage of the storytelling opportunities, inserting a client point of view on large issues and building thought capital to distinguish them from competitors. DOOH is hot.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. There’s a tool for that The market for technology in marketing and public relations is exploding.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Technology. What are the core components of our existing marketing technology stack? Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

MAY 16, 2022

Writing this final blog came a lot quicker than I thought it would. Understanding the intricacy to good storytelling, the importance of developing media relations and thought leadership, and creating unique strategies to our varying clients have become the big key lessons I have learned as growing practitioner.

Storytelling 68

Storytelling Internal International Agency 68

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 26, 2020

The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. PR technology. Top tactics in PR and comms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

We work with many technology startups whose business seems dry and narrow on the outside, but when you scratch the surface and work to identify and shape the narrative, a truly compelling story emerges. Consider how these DTC (and traditional) companies use storytelling as a powerful PR and marketing weapon. How did the idea come?

B2B 232

B2B Agency Energy Media Relations 232

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. I hopped the proverbial fence from journalist to vendor to work in marketing.

Software 0

Software Media Leadership Journalism 0

Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. Each of these markets have association blogs and trade vertical publications, all ripe for pitching and hungry for free bylines, since they typically don’t have editorial staff to write content. Do they have women leadership? After this audience, perhaps technology publications are a great fit.

Pitching 100

Pitching Real Estate Banking How To 100

Deirdre Breakenridge

NOVEMBER 23, 2016

I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews.

Skype 150

Skype Industry Storytelling Interviews 150

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., Even with all the technology and social media, etc., And, the storytelling. But PR pros have ALWAYS been storytellers. Then it’s just a press release or a blog post or whatever. One publication or blog you read regularly is… PR Daily.

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Data Community 164

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. A great blog post can establish trust, but is it really worth someone’s contact information? The content carries a helpful tone, breaking down complex topics into blog posts that fall under 1,000 words.

How To 111

How To Transportation Content Marketing Healthcare 111