Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! For example, a product launch article could be rewritten from the customer perspective. This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences.

Strategy 418

Strategy Survey Automotive Data 418

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. This can include news articles, blogs, and videos. This can give you valuable insights into their strategies, product launches, and media coverage. This can help generate new ideas for blog posts, social media posts, or press releases. What Is Google Alerts?

Google 82

Google Publicity Customer Service Web 82

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

5W PR

JANUARY 3, 2024

Determining how to position a product or service in the market to differentiate it from competitors. Marketing often involves specific campaigns tied to product launches or promotional periods. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though? Find a newsworthy story angle. Pro tip: Need some media monitoring inspiration?

Strategy 96

Strategy How To Software Media 96

Beyond PR

JANUARY 9, 2018

Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering. .

Company 68

Company Trade Shows How To Product Launch 68

Action PR

JUNE 28, 2019

Perhaps it’s a new product launch, a partnership or business success story. If you need help getting your product or brand included industry titles, get in touch! The post How to Pitch to a Trade Press Journalist appeared first on Action PR. What’s the best way to go about it? We can help. .

Pitching 40

Pitching How To Product Launch Industry 40

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Want to learn how to build a strong business case for PR? What is a business case?

Resources 195

Resources Technology Data Tools 195

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Beyond PR

APRIL 13, 2016

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Norton's Notes

APRIL 22, 2016

I could spend hours trawling through various interior and style blogs and Pinterest, looking for inspiration and mentally planning what my future house will look like. So, I’ve compiled a list of the top 25 interior blogs – hoping that each one will give you some kind of inspiration and ideas. Bright Bazaar Blog.

Blogging 28

Blogging Retail Trends Product Launch 28

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? This guide will discuss how to write a press release and how to effectively send one to people who want to learn more about your company. Knowing when and how to pitch media members is key to securing coverage.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

DECEMBER 21, 2020

It could be a product launch, hiring a new CEO, etc. When you promote an event such as a product launch , you want to send out the information with plenty of time for them to react. A journalist or blog owner is a busy job. We’ll examine the best time to send a press release, so you can maximize coverage.

Product Launch 52

Product Launch Analysis Report Interviews 52

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

PR Fuel

JANUARY 24, 2021

You will want to publish your press release at the time of the product launch. It is not as simple as writing a blog post. Not sure how to start hiring? Since a press release is a news item, its distribution must be timely. It needs to stay relevant to its content. Otherwise, it may harm your marketing strategy.

SEO 76

SEO Writing Engineering Product Launch 76

PR 20/20

OCTOBER 4, 2018

hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing.

Video 78

Video Trends Strategy Marketing 78

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Presspage

JUNE 19, 2018

They prefer straightforward navigation that makes clear how to find the assets they are seeking. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?

Automotive 117

Automotive Mobile Interviews Video 117

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

HMA Public Relations

FEBRUARY 16, 2018

Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. The post Effective Communications Post-Launch appeared first on HMA Public Relations. Inspired by L.C. Click below for more].

Communications 45

Communications Blogging Product Launch Publicity 45