Buzzstream

JANUARY 16, 2024

It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. CheckMyLinks Chrome Extension – Find Broken Links CheckMyLinks is a convenient tool for web developers, SEO specialists, and content editors.

SEO 83

SEO Web Tools Analysis 83

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Reviewing and enhancing your web presence. ReputationGrower does this by: Creating a professional website. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. So, if somebody uses very bubbly language in their blog posts, lean into it. Then, prompt them to write your email matching the target style and tone. It’s no surprise that users scan web pages.

Pitching 62

Pitching Mobile Examples Study 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. To that end, the entire platform underwent a style makeover last summer.

Pitching 95

Pitching Print Measurement Report 95

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. The CDC also has guidelines that you can follow. She is also the chief curator of HJMT Media Company, LLC, where she writes two blogs: NYLifestyleBlog.com and ATriathletesDiary.com.

Employee 187

Employee Skype Meeting Nonprofit 187

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

Communications Conversations

AUGUST 27, 2019

Blog content from people with varying writing skills (this even applies to some “media “sites now). I’ve noticed some of my clients blowing off hard-and-fast AP Style Guidelines–like the aforementioned percent rule (well, the old rule, at least). Posts from friends (full of typos and poor grammar).

Handbook 131

Handbook Guidelines Print LinkedIn 131

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To Google SEO Pitching 62

Business Wire

MARCH 7, 2017

Do not expect influencers to write for free. Once the influencer has agreed to be a part of your influencer program, it is time to write and sign a contract. Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? Do not forget this step! How high was the quality of content the influencer created?

Marketing 156

Marketing Guidelines Measurement Analytics 156

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? Google continuously updates its algorithms to rank blog posts and web pages. A content marketer’s job is to create quality content that gets in front of readers organically. Conduct an SEO audit.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. More internal comms. Design skills required. Communicating to two worlds.

Communications 124

Communications Crisis Internal International 124

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. Do you write in the first person?

Writing 60

Writing Guidelines Corporate Web 60

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

JANUARY 18, 2016

Use proper blog structure. In a fantastic post for Moz.com, Cyrus Shepard describes the benefits of blog structure (i.e. LinkedIn has a smaller complement of markup tools than WordPress or other blogging platforms, but the idea remains the same: Use sub-heads (h1, h2) to create a hierarchy of your content. Conclusion.

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Beyond PR

JUNE 27, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. Writing for TechRadar, Digital Camera Magazine describes ten guidelines for creating a great photo : Simplify the scene. Jim Dougherty is a featured contributor to the Cision Blog and his own blog, leaderswest.

Instagram 69

Instagram How To Mobile Community 69

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. Owned media is any web property that your company owns outright. The most common example is a website, but social media and blogs are also considered owned media.

Data 60

Data SEO Engineering Strategy 60

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. I wrote a pretty extensive piece about social media for PR professionals (as I might for the Cision blog) and right before sending it I slapped myself on the forehead.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

OCTOBER 13, 2015

Driving traffic to the web site. Of course, you’d have to set up guidelines and parameters with the employees. I blogged about it earlier this year. When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Good story. Great, model employee. All good things.

Corporate 60

Corporate Creativity Employee Instagram 60

Cision

MAY 9, 2017

You know that guest blogging on other authority websites is one way to establish your thought leadership and expertise. But did you also know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote? Bloggers who did nothing to promote the content they published on my blog.

Blogging 159

Blogging How To Guidelines Social Media 159

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. It’s pretty good. Were they paid? Wanna Subscribe?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Oh, one other thing: my blog = my sandbox.

Social Media 61

Social Media Media Crisis Energy 61

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. The average blog post was 1,376 words in 2022. select all that apply).

B2B 118

B2B Marketing Survey Software 118

Burrelles Fresh Ideas

MARCH 12, 2024

You can build on the efforts of PR professionals by creating your own content writing strategy. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. Get ahead of the competition by utilizing pre-launch techniques like web-based content creation and influencer marketing.

Social Media 79

Social Media Strategy Media Reputation 79

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Unless, the football blog is writing something like “Top Tailgating Tips from Professional Chefs”.) Here’s a quote from Google’s Developer Blog : “Remember to give context to your links: the words before and after links matter, so pay attention to the sentence as a whole.”

How To 62

How To SEO Google Pitching 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

FEBRUARY 15, 2024

A user clicks into our blog home and then the featured quality links post. Your Money Your Life (Y-M-Y-L) sites are critiqued even closer for proper E-E-A-T characteristics for Google’s search quality raters per their guidelines. Is the person writing someone with experience in the topic? Can you trust what they are saying?

How To 71

How To SEO Google Examples 71

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Write for humans, not for search engines. A Survival Guide for Content Creators.

Engineering 40

Engineering Google SEO Guidelines 40

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Search the web for similar topics to your link to find link insertion targets.

Google 71

Google Infographics Pitching Resources 71

Shift Communications

DECEMBER 10, 2015

This way, you don’t have to go to design school to make a simple blog image or email newsletter header. You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. You can also search the web for free images – some photographers and artists make their work free to use.

Infographics 60

Infographics Tools Guidelines Writing 60

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. It’s excellent engagement and mostly free.

Publicity 66

Publicity Small Business Advertising Advertising 66

Contently - Strategy

DECEMBER 28, 2022

Let’s look at a few best practices for writing creative briefs for generative AI creators. Best Practices for Writing Creative Briefs for Generative AI. to demonstrate how the right request made in the right way improves your odds of getting text you can use in your blog post. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flack's Revenge

NOVEMBER 28, 2018

Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. So I was eager to see what NY Times had to say in Jack Nicas’s recent piece: How Facebook’s P.R.

Ethics 136

Ethics Wikipedia System Facebook 136