Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 107

Blogging Survey B2B Analysis 107

PRSay

JUNE 28, 2018

If this brand were suddenly pulled from the market, would anyone miss it? Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. For example, how is the product or service transforming people? Who is it transforming? What good is the brand doing for the world? Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Marketing YouTube Exercises 78

Mindful Marketing

FEBRUARY 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas. Mindful Marketing rarely tackles politics.

Marketing 82

Marketing Advertising Advertising Examples 82

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 108

Marketing How To B2B Exercises 108

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution.

Marketing 87

Marketing Guidelines Social Media Conference 87

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 124

Case Study Study Company B2B 124

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Solo PR Pro

FEBRUARY 20, 2024

Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. This blog post is your guide in navigating these waters. The Resilience in Flexibility Adaptability is the hallmark of a resilient professional.

Agency 96

Agency Exercises Strategy Internal 96

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Deirdre Breakenridge

APRIL 29, 2019

A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Ishmael's Corner

AUGUST 26, 2014

His frustration boiled over in the post he penned earlier this year, “ The Decay and Fall of Guest Blogging for SEO ” which begins: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Yet, that’s not what he meant, and Google’s own approach to guest blogging bears this out.

Blogging 121

Blogging Analysis SEO Enterprise 121

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 81

Study B2B Marketing Survey 81

Waxing UnLyrical

MAY 13, 2013

There’s a ton of stuff going on, so here at WUL we’re taking a short break from “live” blogging this week. So, in the spirit of education and the public good, here are are five articles that will provide you with blogging tips from optimizing your excerpts to increasing your readership.

Blogging 78

Blogging Exercises Survey Google 78

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Doctor Spin

JANUARY 19, 2024

At the 30th pushup, the instructor decided to end the exercise. Doctor Spin | The PR Blog. In the example above, the recruits produced their best results on day three—without knowing the rules of the pushup exercise. Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information.

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

Mindful Marketing

DECEMBER 13, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.” Many reactions to the spot suggest that ‘no husband should surprise his wife with a piece of exercise equipment,’ regardless of her body-type.

Exercises 66

Exercises Consumer Training Corporate 66

PR in High Definition

NOVEMBER 30, 2023

Samsung, having experienced a string of hardware problems in the past, chose to rush its highly anticipated product to market only to discover that the product was flawed once in the hands of reviewers. More exercise Walk into a gym in January and no doubt it will be heaving with people trying to shave off the pounds after Christmas.

Exercises 71

Exercises Employee Energy Communications 71

Mindful Marketing

FEBRUARY 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Competition is an inevitable part of life: Each day people contend for everything from parking spaces to produce, but perhaps the most intense competition occurs when one’s livelihood is on the line.

Ethics 94

Ethics Advertising Advertising Analysis 94

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. A helpful exercise is to put yourself in the shoes of a journalist. For marketing professionals — multimedia is a must have. Better understand efficacy. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Mindful Marketing

MAY 8, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing There’s no law stopping someone from telling a coworker he has bad breath, or a friend she texts too much, or a spouse their outfit isn’t flattering. According to U.S.

Government 87

Government Ethics Exercises Construction 87

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags.

Media 103

Media Exercises Study Social Media 103

5W PR

MARCH 28, 2022

The market for food that is less processed and healthier is continuing to grow. Plenty of apps are available that help users track their fitness, plan meals, and even participate in virtual exercise classes. The post Tech is Shaping the Future of Food appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Exercises 88

Exercises Technology Government System 88