PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. If this brand were suddenly pulled from the market, would anyone miss it? For example, how is the product or service transforming people? Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Industry 78

Industry Marketing YouTube Exercises 78

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. There are both free and paid press release service that will distribute your press release to various news agencies. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Deirdre Breakenridge

APRIL 29, 2019

A high profile blog was “tipped off” to the feigned outrage and the rest of the media then picked up on it and duly reported the incident as controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing.

Survey 377

Survey Media Relations Media Ethics 377

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. It’s the fourth consecutive year the agency has conducted the survey. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. Not necessarily.

Study 80

Study B2B Marketing Survey 80

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. Innovative ways to work with ad, marketing, and SEO partners.

SEO 200

SEO Pitching Agency Exercises 200

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

5W PR

MARCH 28, 2022

The market for food that is less processed and healthier is continuing to grow. Plenty of apps are available that help users track their fitness, plan meals, and even participate in virtual exercise classes. The post Tech is Shaping the Future of Food appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Exercises 88

Exercises Technology Government System 88

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. In years past we’ve combined the PR and marketing statistics into a single post. 26% said not enough budget.

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

The Hoffman Agency

JULY 23, 2020

in Journalism and a minor in Integrated Marketing Communications. The Hoffman Agency has made that transition seamless. Meeting everyone for the first time virtually was unusual, but the agency made me feel welcomed right away. I graduated from California Polytechnic State University, San Luis Obispo with a B.S.

Storytelling 68

Storytelling Journalism Internal International 68

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. She doesn’t have any Twitter followers.

Marketing 60

Marketing Study Survey Content Marketing 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. You need to mediate.

Agency 48

Agency Real Estate Social Media Writing 48

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. That’s a good thing.

Policies 60

Policies Exercises Resources Employee 60

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Can your agency bring big ideas and execute?

Brand 71

Brand Branding B2B Exercises 71

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Effective monitoring of your marketing performance data requires a regular cadence of asking and then answering the same questions at regular time intervals, at minimum monthly.

Analytics 52

Analytics Google Case Study Data 52

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Create a strong content marketing plan. Content marketing involves much more than just writing blogs.

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. But generally speaking, it is a content research tool that allows marketers to put themselves in the shoes (and the mindset) of different segments of customers. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

Shift Communications

JUNE 7, 2017

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Check out this other blog post which serves as an introduction to KPIs.). Marketing is not a road trip however, and the need to keep our brains clear and focused remains. For the blog – clicks on the button to access the contact form. Analogy lost on you?

Engineering 92

Engineering Measurement Exercises Blogging 92

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #2: Cause Marketing. Big League Chew (most people – 721 of them!

Viral 88

Viral Marketing Guidelines Local 88

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

PR 20/20

APRIL 23, 2019

Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Effective monitoring of your marketing performance data requires a regular cadence of asking and then answering the same questions at regular time intervals; at minimum monthly.

Analytics 102

Analytics Google Case Study Data 102

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Comment: Content marketers should borrow this hint from reporters in their own work. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Stephen Waddington

MAY 12, 2019

PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Planning: social media listening, data and insight – the use of data within public relations campaigns driven by a burgeoning third party tool market is a growing area of practice for 56% of respondents. Half of respondents ranked it as important.

Publicity 111

Publicity Survey Measurement Community 111