The Hoffman Agency

AUGUST 21, 2019

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

PR in High Definition

NOVEMBER 30, 2023

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 71

Exercises Employee Energy Communications 71

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Give our services a try. Talk to Us!

Brand 71

Brand Branding B2B Exercises 71

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Comment: Content marketers should borrow this hint from reporters in their own work. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing. She doesn’t have any Twitter followers.

Marketing 60

Marketing Study Survey Content Marketing 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

JUNE 7, 2017

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Check out this other blog post which serves as an introduction to KPIs.). Marketing is not a road trip however, and the need to keep our brains clear and focused remains. For the blog – clicks on the button to access the contact form. Analogy lost on you?

Engineering 92

Engineering Measurement Exercises Blogging 92

Stephen Waddington

MAY 2, 2020

There’s the technology issue. People out and about taking their daily exercise have created hundreds of pebble stacks on our local beach in Whitley Bay. I’m writing on my blog more than ever. Audio and video is broken up into packets and transmitted across the internet. It’s a wonderful community act of craft.

Transportation 84

Transportation Government Community Facebook 84

Stephen Waddington

MAY 19, 2020

Since that point, the health of the business-to-business market has been mixed. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs.

Crisis 151

Crisis Government Energy Community 151

Scott Public Relations

JUNE 26, 2020

It’s an exercise in futility. Zuckerberg has said that he doesn’t think people want a technology company to police the content they receive. Twitter is beginning to exercise these responsibilities. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

DECEMBER 24, 2016

In fact, those analytics are a principle influence on the three articles I recommend each week for the Unscripted Marketing links roundup. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. Select the date range.

Twitter 60

Twitter How To B2B Analytics 60

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Flack's Revenge

DECEMBER 14, 2016

We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. Coverage in various categories (type of media or blog, quality of placement). The exercise gave me many options to explore. A client asked recently for our recommendations in PR dashboards. So I thought this would be easy. Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

PR in High Definition

DECEMBER 16, 2019

It could be a new piece of technology that we’ve read about in the news, a new way of working that we’ve learnt from a podcast or a new way of thinking we’ve learnt from our friends. The spike in veganism and vegan-friendly products over the last couple of years meant that it was the perfect time for Greggs to enter the market.

Exercises 62

Exercises Energy Social Media Resources 62

Stephen Waddington

JUNE 9, 2017

Planning: social media listening, data and insight – the use of data within public relations campaigns driven by a burgeoning third party tool market is a growing area of practice for 56% of respondents. This exercise is no different with 94% of respondents citing is as important. Half of respondents ranked it as important.

Publicity 111

Publicity Survey Measurement Community 111

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.).

Strategy 88

Strategy Analysis Small Business Measurement 88

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We used this exercise to define our new messaging—zeroing in on how we wanted to communicate an evolving story through the new website.

Web 60

Web Internal International Storytelling 60

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. They must also resist the enthusiasm of the marketing department. It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. Usually, these systems are designed without ESG in mind.

Report 79

Report Company Data System 79

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Shift Communications

JANUARY 19, 2016

When we exercise our courage, we know it. I believed influencer takeovers of social media accounts worked better as a social media marketing tactic than normal organic social posting. I would have walked away believing influencer marketing, despite being a clear marketing trend for 2016, was a lie. We feel it in our gut.

Data 60

Data Exercises Analytics Social Media 60

Waxing UnLyrical

JUNE 4, 2012

I’m into social media and good at what I do, but this isn’t really complicated technology. Combine that with true social media outlets such as Twitter, Facebook and WordPress blogs with comments enabled and what have you got? At the same time, this is all an exercise in destroying the static. Tweeting after death. Our messaging.

Social Media 99

Social Media How To Media Twitter 99

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. You lead a strong defence for the press release.

Meeting 98

Meeting Ethics Storytelling Publicity 98

PR 20/20

JULY 21, 2016

Their video below features some of the most accomplished technology innovators, including Bill Gates, Mark Zuckerberg, Jack Dorsey and the Miami Heat's Chris Bosh, and has been viewed more than 13 million times. As marketers, we may never write full software programs. This is the blog post I wish I had when I first started.

How To 0

How To Web Resources Training 0

PR in High Definition

JANUARY 23, 2020

Then you have the obvious departments like marketing and sales where reputation is a key element of their success. Marketing and sales. To state the obvious, being known and recognised helps your marketing and sales team boost leads and convert new customers. Make sure you ask them: What the ‘Go to market’ messaging is?

Reputation 48

Reputation Handbook Exercises Groups 48

PR in High Definition

APRIL 9, 2019

They’re not large splashy names, but brands known for solid quality and disruptive technology. Similarly, it’s crucial to revisit this exercise from time to time – companies have lives of their own and what makes them different can change depending on factors like leadership, office space and commercial proposition.

Communications 48

Communications Exercises Fashion Newspapers 48

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right? This excellent guide covers this important communications function during COVID-19 in more detail.

Exercises 62

Exercises Employee Social Media Communications 62

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 122

B2B Marketing Survey Software 122