Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

Publicity 78

Publicity Guidelines Training Transportation 78

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. NJM only markets its products in New Jersey and five nearby states. like insurance.

Insurance 75

Insurance Insurance Television Exercises 75

Mindful Marketing

AUGUST 15, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Have you ever felt self-conscious about your weight? Marketers increasingly seek to affirm all physiques but is their support of body positivity delivering an unhealthy message? ” 2.

Pinterest 99

Pinterest Advertising Advertising Exercises 99

Wadds Inc.

JANUARY 16, 2023

The masterful public relations professional understands the enormous value of living a personal and professional life that reflects the highest standards of moral conduct and ethical behaviour. They are proverbial rotten apples that attempt to spoil many of us in public relations practice who abide by the highest ethical standards.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) Innovation and adaptability. Dichotomous thinking.

Publicity 52

Publicity eBook Ethics Resources 52

Stephen Waddington

MAY 23, 2018

Regardless of the tasks and skills that can be automated or benefit from AI, human intervention, editing, sensitivity, emotional intelligence, applying good judgement and ethics will always be needed. The market for tools in PR is exploding. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

AUGUST 15, 2017

As professors, we have to make sure we are giving our students the most updated information out there so they are prepared to be marketable in the industry for their internships and jobs. Some of the exercises I wrote about for Hootsuite can also be applied and adapted today with some of the changes we have seen with some of the platforms.

Social Media 69

Social Media Media Resources Education 69

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Implement data-driven campaigns, leveraging analyst research and proprietary surveys/market studies. I’m a junkie. I’m talking about perfectionism.

Case Study 60

Case Study Construction Exercises Media Training 60

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

PR in High Definition

JULY 24, 2018

In terms of advancement, the AI tools on the market today are more like a toddler than an adult. And even then, there are some skills that it simply hasn’t developed, such as ethics, communicating and accountability. In five years’ time, however, that toddler will have grown to be a teenager. In any case, AI will require guidance.

Analysis 48

Analysis Tools Data Exercises 48

Cision

JUNE 29, 2015

Wharton professor and author of the book Give and Take: A Revolutionary Approach to Success, Adam Gase writes that there is a growing body of research demonstrating that “advice-seeking” is a very effective strategy for exercising influence, especially when we “lack authority.” Let them do PR and marketing for you.

Study 120

Study Writing Facebook Groups 120

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

DECEMBER 1, 2022

The more specific you are, the more targeted you can be with your marketing strategy. Is ethical manufacturing a priority? Use your USPs, value proposition, mission statement, and tagline to draft brand messaging pillars, which may become website sections or blog categories, and help you define your marketing strategy.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

JULY 17, 2015

I’ll be back in the blogging saddle next week. percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters. Ed: Did you do a double take?

Agency 40

Agency Report Training Leadership 40

Communications Conversations

MAY 13, 2015

Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content. You can find her portfolio here: [link]. Nominated by Kelli Burns, University of South Florida. Natalie Anastasia, @natanastasia.

Groups 60

Groups Internal International Conference 60

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. Read lots and lots and lots of blogs and books. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81