Sword and the Script

MAY 12, 2015

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. If you enjoyed this post, you might also like: 7 Attitudes for Effective Content Marketing (101).

Exercises 60

Exercises Training Newspapers Sports 60

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Trends 464

Konnect Agency

FEBRUARY 6, 2024

Marketing & PR: What’s The Difference? Have you ever tried to explain the difference between marketing and PR only to be met with blank expressions? Even within our own industry experts, it can be difficult to pinpoint what benefits and roles PR and marketing play in the overall business communications landscape.

Marketing 52

Marketing Exercises Strategy Measurement 52

5W PR

APRIL 30, 2023

Mental health has become a prominent topic of discussion and advocacy, and there are great opportunities for businesses and marketers to integrate mental health into campaigns during Mental Health Awareness Month 2023. To honor Mental Health Awareness Month 2023, a fitness brand can promote exercise benefits.

Marketing 88

Marketing Resources Exercises Education 88

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 172

B2B Company Marketing SEO 172

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Child influencers are reshaping digital marketing. Brands can easily tap into these specific markets, reaching a highly targeted audience.

Brand 82

Brand Branding Marketing Ethics 82

Agility PR Solutions

MAY 25, 2020

The economic and emotional toll of our current situation has kneecapped markets, societal structures and our collective sense of safety. Trying to make sense of it can feel like an exercise in futility. The post It’s what you say—and how you say it: 8 content marketing best practices appeared first on Agility PR Solutions.

Content Marketing 94

Content Marketing Exercises Marketing Publicity 94

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

PRSay

JUNE 28, 2018

If this brand were suddenly pulled from the market, would anyone miss it? For example, how is the product or service transforming people? Who is it transforming? What good is the brand doing for the world? Is the competition afraid of our brand, and if so, why? Stay in shape.

Exercises 72

Exercises Creativity Radio Resources 72

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. Or if you make some type of diet product or nutritional supplement, you could partner with someone who specializes in exercise or fitness programs. These guerrilla marketing type actions aren’t for everyone, and they carry a certain risk. Live Events.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

AUGUST 16, 2021

One of the hotspots of influencer marketing these days is the gaming industry, with one of the most followed YouTubers across the world, and the most famous gaming influencer, being PewDiePie. The post Influencer Marketing in the Gaming Industry appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Trust and Relationships.

Industry 78

Industry Marketing YouTube Exercises 78

Axia PR

JULY 24, 2020

The digital age has changed marketing. Consumers have more control over what advertising they encounter, and most mass marketing campaigns are an exercise in futility. In other words, you need a winning inbound marketing strategy.

Exercises 62

Exercises Marketing How To Advertising 62

PRSay

JUNE 7, 2021

Going beyond the communications and marketing functions, a red team solicits feedback from other company departments (and perhaps external advisers) to simulate, for example, a public outcry about the organization, that might be raised by journalists or citizen activists with smartphones. Invite diverse feedback and open communication.

Crisis 132

Crisis Exercises Crisis Communications Reputation 132

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Additionally, ChatGPT can help generate simulated social media posts and other content that can be used for crisis management drills and training exercises. ChatGPT’s ability to process and understand large amounts of text data can also be beneficial for market research.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Ronn Torossian

DECEMBER 16, 2019

A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […].

Exercises 195

Exercises Company Crisis Agency 195

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit.

Brand 85

Brand Branding Sports Chemicals 85

Axia PR

AUGUST 10, 2021

How can you prove that your marketing campaigns were of value? Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck. How to know if your PR campaigns are financially successful.

Publicity 116

Publicity Exercises Financial Marketing 116

Maxim Behar

NOVEMBER 21, 2023

Leftist politicians clamoring for a conservative free market call themselves right-wing ones. Sometimes we are a pretty crazy, to put it mildly, society. And in all this fuss we forget that ideologies died long ago and have been replaced by pragmatism. What we need now is stability, calm, good productivity, and lots of innovation.

Exercises 59

Exercises Groups Marketing 59

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Access was strictly reserved to a privileged few.

Marketing 85

Marketing Guidelines Social Media Conference 85

Polaris

NOVEMBER 17, 2014

If you’re launching a new product or service, it therefore makes sense to include blogger outreach in the marketing mix. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. What it means for marketers: Bloggers are “pay for play,” and the more popular the blog, the more you’ll pay.

Media Relations 232

Media Relations Marketing Media Fashion 232

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5% of company revenues.

Survey 85

Survey Marketing Exercises Study 85

Sword and the Script

FEBRUARY 7, 2023

It’s as much an exercise in problem-solving as it is an exhibition of physical ability. For example, they get so focused on bringing a new product to market – and so engaged in internal meeting, after internal meeting – that they lose track of where they are and what the competition is doing. They too can wind up in a bad spot.

Exercises 95

Exercises Internal International Meeting 95

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

PR for Anyone

AUGUST 17, 2021

I’ve seen “sure cures” for this or that, new exercise programs, teeth whitening concoctions, fashion trends, and so much more. You’re a healthcare or health and wellness professional and they’re talking about a new exercise plan or a new eating regimen. Maybe you own a gym. You own a yoga studio.

Trends 246

Trends Television Exercises Pitching 246

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. It involves informed decisions about nutrition, exercise, treatment, and preventive care, while also considering product safety and quality.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Another health and wellness marketing tactic is to create engaging and educational content.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Deirdre Breakenridge

SEPTEMBER 6, 2016

I remember thinking how wonderful it would be if there was a book that provided not only additional resources on how we can create assignments, exercises, or exercises, but really showed you what you need to know to teach social media. This class is unlike others in PR, Marketing, and even Advertising classes.

Social Media 150

Social Media Exercises Media Resources 150

5W PR

JANUARY 22, 2024

With its versatile nature, precise targeting capabilities, and ͏measura͏ble outcomes, paid adve͏rtising serves as a cornerstone in modern marketing strategies. Diverse forms Paid advertising comes in various forms, including display ads, search en͏gine͏ marketing (SEM), social media advertising, influencer͏ par͏tnerships, and more.

Advertising 78

Advertising Advertising Exercises Measurement 78

Mindful Marketing

DECEMBER 13, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “If my husband gave me a Peloton for Christmas, I’d give him divorce papers.” Many reactions to the spot suggest that ‘no husband should surprise his wife with a piece of exercise equipment,’ regardless of her body-type.

Exercises 66

Exercises Consumer Training Corporate 66

Solo PR Pro

FEBRUARY 20, 2024

Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that calls for introspection and strategy. By choosing to scale down thoughtfully, you're exercising the flexibility that you have in running your own business.

Agency 96

Agency Exercises Strategy Internal 96

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. Analyze the data gathered from this monitoring exercise. Content Marketing Mastering Social Media' Download the PDF of the Social Media Strategy Template here. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

Wadds Inc.

OCTOBER 9, 2022

The effects of the COVID-19 pandemic, war in Ukraine, rising energy prices, climate crisis, an overheated talent market, and cost of living crisis are just some of the big issues facing business. The UK is heading into one of its most testing times in recent history. In the Wadds Inc. We have focussed on the Wadds Inc.

Creativity 118

Creativity Agency Enterprise Crisis 118