Sword and the Script

DECEMBER 16, 2021

Every year this blog pours over dozens of public relations surveys and breaks down the findings. The exercise is a useful reflection on what’s transpired during the year, and perhaps, gives us an azimuth for the next one. In years past we’ve combined the PR and marketing statistics into a single post. 26% said not enough budget.

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 130

Case Study Study Company B2B 130

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings.

Exercises 198

Exercises Google Writing Blogging 198

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. Offer solutions not a sales pitch.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Cision

SEPTEMBER 13, 2017

Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Once you’ve answered all of these questions, spend time looking at your industry and seeing what resonates, down to logo design and marketing messaging.

Corporate 270

Corporate Brand Branding Guidelines 270

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. Comment: Content marketers should borrow this hint from reporters in their own work. A majority (78%) of U.S.-based

Survey 103

Survey Report Media B2B 103

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

SEPTEMBER 5, 2017

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. For example, I was recently perusing a corporate B2B technology blog about an awards program a vendor had established. Too many brands miss this important point.

Brand 71

Brand Branding B2B Exercises 71

Flack's Revenge

DECEMBER 14, 2016

We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. Coverage in various categories (type of media or blog, quality of placement). Other variables, such as awards submitted, events pitched. The exercise gave me many options to explore. So I thought this would be easy. Conclusions.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Little did I know how much work actually went into developing their pitch, the release, the corresponding photos and more.

Television 120

Television Pitching Journalism Interviews 120

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Landis PR

AUGUST 23, 2021

Blog courtesy of Brianne Miller, LCI. Reading, exercising, gardening or spending time with my family. What advice do you have for PR people who want to pitch you? . I get pitched all the time for stuff, and it’s either too promotional, doesn’t fit our voice or doesn’t fit our audience. Landis Communications Inc.’s

Meeting 69

Meeting Media B2B Transportation 69

Stephen Waddington

MAY 12, 2019

PRCA Census: £15 billion UK industry on the march The PRCA Census is a must-readbench marking exercise of the public relations industry in the UK. Salaries have been deflated by an average of 8.75% and are down in all areas of the market including freelance, agency and in-house. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Even when they are not promoting exactly what they specialise in.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

MARCH 14, 2014

’ “ I learned a great deal from this exercise. PR and Marketing folk don’t sleep. So while this exercise was in jest, it reminded me of just how important it is to write smart, simple and (ideally) succinct subject lines that don’t sound spammy, or superficial, or flat-out ridiculous. Specifically: 1.

Exercises 76

Exercises Writing Facebook LinkedIn 76

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Arguably, the time, effort and budget that goes into producing high-quality webinars makes leveraging this existing investment an imperative in modern digital marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars.

B2B 60

B2B Infographics Interviews eBook 60

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. Is this a marketing tool that actually works? I write from the corporate side, in-store marketing, promotions, advertising, financial results. Friends are asking ¬ your house or mine? - Please help.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

NOVEMBER 3, 2015

The second source comes by way of an RSS reader (I’m a big fan of NetVibes ), which I diligently update adding new blogs and media outlets as identified – and eliminating those that become less relevant. Introductory pitches. Bookmark blog post or contributed content ideas. Relationship building. Internal notes.

Industry 60

Industry Pitching Survey Twitter 60

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Wadds Inc.

JANUARY 16, 2023

We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. We desire to perform our work excellently with plenty of zest and zeal. It’s the backbone of who we are and what we do.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Waxing UnLyrical

DECEMBER 21, 2018

This is a group exercise for an internal team working for a client. Measurement, which can be a very descriptive and granular process, is a separate activity and not a focus of this blog post.). Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together.

Strategy 88

Strategy Analysis Small Business Measurement 88

Bad Pitch Blog

AUGUST 31, 2006

If you want to generate more coverage for your client, pitch less. Spend the time applied to ripping a list, spamming the hell out of it and then dialing for dollars on real media relations—well-informed, customized pitches to specific outlets that will be interested in the news. Does this exercise make you nervous?

Pitching 40

Pitching Agency Exercises Newspapers 40

Stephen Waddington

NOVEMBER 19, 2017

I’ve also published a blog of key international events in the public relations calendar as part of the project. Finally big thanks to my partner Sarah Hall who has edited almost every word that you’ve read on my blog for the past two years. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Our market already has Minnesota Monthly and Mpls/St.

Print 48

Print Newspapers Interviews Journalism 48

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. It disintermediates all previous forms of media enabling anyone to become a publisher; and it creates the opportunity for communities to form around an organisation, topic or issue, creating communities and markets.

Publicity 79

Publicity Community Pinterest Reputation 79

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. What You'll Get from Reading This Post.

Writing 114

Writing Social Media SEO Blogging 114

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.”

Strategy 40

Strategy Communications Real Estate Insurance 40