Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Product Launch YouTube 88

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Cision

JANUARY 8, 2018

Following are six examples of company announcements that can be paired with an event. Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch.

Company 222

Company Trade Shows How To Product Launch 222

5W PR

FEBRUARY 26, 2024

For example, an exclusive masterclass with celebrity makeup artists tailored around your offerings, beauty product launches attended before the masses, or limited-edition collaborations with industry darlings. This can be achieved in a multitude of ways.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. For example, micro-influencers are individuals with smaller but highly engaged followings on social media. It’s an effective way to generate buzz and capture media attention.

Brand 78

Brand Branding Product Launch Sports 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. They’re here to stay. But a press release is only as good as its distribution. Probably not.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Don’t be a bully.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

Leadership 149

Leadership Product Launch B2B Software 149

PR 20/20

SEPTEMBER 9, 2022

However, if you’re drafting copy for a blog post on a new product launch, there’s an exception to writing longer copy. In fact, HubSpot says 2,100 - 2,400 words is a good benchmark to get your blog post to rank better in search results. Two out of five people love our product!” So why still use it?

Marketing 72

Marketing Case Study Product Launch Examples 72

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Having different examples, especially depicting personality traits and brand vocabulary, would be extremely valuable. Be sure that the tone matches the message and hopes for a reaction. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. As an example, an increased budget may be necessary to develop new impactful content. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Barokas

JULY 6, 2020

We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A. An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media.

Consumer 131

Consumer Product Launch Agency Sports 131

Cision

MARCH 30, 2016

In the blog post announcing the news, Instagram points out that the time people spent watching video increased 40 percent in the last six months. The below UPS video, for example, that Steve shared is worthy of being longer because there is a story to tell. Think tutorials, campaign kickoffs and product launches.

Instagram 120

Instagram Video Brand Branding 120

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

Sword and the Script

JUNE 13, 2023

Consider the following: 68% “said they wanted data” such as original research; 37% said they won’t consider covering a product unless the pitch includes “data showing trends and problems the product is solving for my readers.” Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems.

Journalism 127

Journalism Media Relations Report Media 127

Beyond PR

JANUARY 9, 2018

Following are six examples of company announcements that can be paired with an event. Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 91

Content Marketing Marketing B2B Engineering 91

ImPRessions - Crenshaw Communications

APRIL 18, 2017

With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release.

Skype 136

Skype Conference Agency Product Launch 136

Cision

FEBRUARY 19, 2016

Examples of social nurturing tactics include : Listening and joining industry conversations. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. Understanding and listening to buying signals.

Social Media 120

Social Media Product Launch Pitching Instagram 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? That’s a simple example of lateral thinking. How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

Solo PR Pro

MARCH 12, 2019

Mastermind groups are a good example. Here is an example. You are planning the launch of a new product for a client and set up a mindmap to think through and organize the initiative. The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product.

Product Launch 52

Product Launch Tools Groups Creativity 52

PR 20/20

OCTOBER 4, 2018

As Allison Melnik ( @allisonmelnik ) stated in this PR 20/20 blog post : “[Live streaming] provides businesses with the opportunity to show instead of tell. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Use your own product. Talk about rags to riches.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Konnect Agency

NOVEMBER 7, 2019

Here are a few examples of influencer programs to get your wheels turning: In-Kind Partnerships: These are partnerships with influencers where you offer free product in exchange for a social media post like an Instagram story, Instagram post or a blog article. Pros: Perfect for a $0 budget. Call Your PR Firm More.

Instagram 60

Instagram Social Media Software Analytics 60

PR Fuel

JANUARY 24, 2021

You will want to publish your press release at the time of the product launch. It is not as simple as writing a blog post. An example would be a wrong comma placement. Since a press release is a news item, its distribution must be timely. It needs to stay relevant to its content.

SEO 76

SEO Writing Engineering Product Launch 76

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. Two key items worth revisiting include product launches and strategic partnerships.

Pitching 83

Pitching Product Launch Data Measurement 83

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. When I have a product launch, I like to use multimedia-rich press release for this segment. Separately, I’ll promote a blog post for my prospect and customer segments. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Presspage

AUGUST 24, 2018

For example, if an organization’s media contact prefers email, list their email address and provide their direct office phone number to reduce the risk of the journalist reaching someone else within the organization who is not an approved company spokesperson.

Media 68

Media Leadership Product Launch Television 68

Presspage

JUNE 19, 2018

A story on the clinic’s first face transplant story was a prime example of media outlets using b-roll that Mayo produced. Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches?

Automotive 117

Automotive Mobile Interviews Video 117

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT does a fair job of describing both sides of the argument and adding a specific example.

Interviews 99

Interviews Publicity Technology Social Media 99