5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It also involves influencing the future.

Industry 78

Industry Publicity Ethics Privacy 78

5W PR

JANUARY 17, 2024

Defense tech is a sector that is heavily scrutinized and viewed skeptically by the public. This isn’t a battlefield of physical conflict, but one of perception, where narratives are the weapons and the public’s trust is the ultimate victory. Defense tech storytelling But transparency alone is not enough.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. How has PR Changed?

Blogging 115

Blogging Software B2B Survey 115

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. As such, it can potentially help you structure more effective and efficient public relations campaigns. This provides PR professionals with real-time insights.

Publicity 94

Publicity Ethics Analysis Data 94

Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. Longtime readers know that I like to call out misperceptions about PR, hence the name of this blog. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today.

Ethics 136

Ethics Wikipedia System Facebook 136

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? The AI’s perception as both a sinner and a saint provide context for the important question: Does ChatGPT have ethics?

Ethics 89

Ethics System Training Data 89

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

Ethics 113

Ethics Policies Healthcare Journalism 113

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Exploring the Fascinating Realm of AI in Public Relations Welcome, future entrepreneurs and leaders! Effective public relations (PR) drives success in the fast-paced startup world. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai New technologies become embedded into workflow over time. That’s a saving on 1 to 1.5

Publicity 105

Publicity Tools Exercises Ethics 105

5W PR

APRIL 24, 2024

In the fast-paced world of technological innovation, staying ahead of the curve is essential. 5W recently had the chance to attend eMerge America in Miami and carved out time for “Unleashing the Power of Exponential Technologies with Peter Diamandis”. Hot Industries: In addition to AI, Quantum Computing is on the rise.

Technology 78

Technology Education Ethics Industry 78

5W PR

APRIL 8, 2024

At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 147

Analysis Tools Software SMB 147

Deirdre Breakenridge

AUGUST 7, 2014

Our work ethic may not look like the work ethic of years before us, but we do work hard. Technology allows us to work faster and work on multiple things at once. Technology is just getting faster and faster these days. The post Guest Blog Post: What Does Being a Millennial Really Mean? Guest Post Mentoring PR 2.0

Blogging 269

Blogging Ethics Education Technology 269

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. The shiny new toy is an ethical minefield. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button.

Publicity 98

Publicity Wikipedia Marketing Training 98

Institute for Public Relations

MARCH 11, 2024

This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to … Continue (..)

Publicity 40

Publicity Technology Blogging Media 40

Presspage

FEBRUARY 15, 2024

By analyzing email campaigns and press releases, IROs can gauge public perception and investor behaviour, allowing them to adopt a more nuanced and strategic approach that enhances message relevance and promotes transparency & trust, essential ingredients for effective stakeholder engagement. Want to leverage data analytics like a pro?

Analytics 78

Analytics Data Ethics Privacy 78

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PR in High Definition

FEBRUARY 23, 2024

The strikes, driven by concerns over fair compensation and working conditions, have highlighted broader issues surrounding the relationship between technology (AI in particular) and labour. The ethical use of AI is a growing concern for both the public and industry leaders.

Ethics 62

Ethics Television Film Technology 62

5W PR

NOVEMBER 24, 2023

However, the technology isn’t immune to one significant challenge – bias. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Ethical guidelines Establish ethical guidelines for AI development and usage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps. Where can you learn more about ethical communications, especially in an age of public conversations? A follow up blog post by PR 2.0 Is PR Right for me?”

Twitter 324

Twitter Community Ethics Resources 324

Stephen Waddington

MARCH 11, 2019

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. The hype surrounding AI is unhelpful.

Ethics 68

Ethics Marketing Survey Analysis 68

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

APRIL 18, 2016

The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Is ad-blocking ethical? The ethical issue here fits in the category of a “right” versus ‘right” dilemma, a conflict of legitimate values. Tchividjian writes weekly ethics blog. .

Ethics 60

Ethics Web Advertising Advertising 60

Landis PR

OCTOBER 30, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Download the AI compliance checklist for PR pros now.

Privacy 64

Privacy Ethics Guidelines System 64

Burrelles Fresh Ideas

JANUARY 2, 2024

For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Sustainable SEO, focusing on quality content and ethical practices, is the future. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Society is demanding that companies, both public and private, serve a social purpose.

Publicity 120

Publicity Analysis Measurement Tools 120

Shift Communications

MAY 17, 2023

Now, it has finally come for us: AI in public relations is here. Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. You’ll have read the headlines.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

JANUARY 15, 2024

Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏ Look for increased adoption of cryptocurrency and blockchain technology in niche markets. Repairing and upcycling existing products will gain fur͏ther traction.

Consumer 78

Consumer Ethics Trends Mobile 78

5W PR

JANUARY 3, 2024

Public relations in the beauty industry has always been dynamic, and it continues to evolve rapidly. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Interactive and immersive PR Incorporate technology to create virtual experiences.

Product Launch 78

Product Launch Consumer Community Interviews 78

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Stephen Waddington

NOVEMBER 30, 2017

I’m keen to start a conversation about the application of artificial intelligence (AI) in media and public relations. Content creation, media relations and planning were cited as the top three skills in public relations by practitioners in the CIPR State of the Profession survey for 2017. It’s an important issue.

Publicity 86

Publicity Ethics Survey Google 86

Deirdre Breakenridge

OCTOBER 5, 2016

What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? John cares about putting humanity first, and our stories about technology second. A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post.

Twitter 293

Twitter Community Ethics Radio 293

5W PR

JULY 21, 2023

By highlighting their commitment to sustainability, ethical sourcing, and charitable initiatives, variety stores can attract conscious consumers who value socially responsible businesses. Leveraging data and technology To compete with e-commerce giants, variety stores must harness the power of data and technology.

Retail 78

Retail Local Consumer Community 78

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52