Leading With Ethics During COVID-19


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). With such a wide-ranging group to reach, we wanted to ensure that we did so ethically and honestly during the standup.

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Philanthropist Craig Newmark on Ethical Communication


“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards.

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Public Relations Is at the Intersection of Artificial Intelligence and Ethics


Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This matters in public relations because, inevitably, we will find ourselves at the intersection of AI and its effects on people.

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Bits, Bytes and the Ethics of Data


Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. In their quest for research funding, some data scientists might forego scientific rigor and ethical considerations. While we need measures to safeguard our information, it’s equally important to consider the ethics of the data we curate and use. Ethics Business Ethics Data data privacy

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AI Ethics guide foresaw “mutant” A Level algorithm

Stephen Waddington

The CIPR and CPRS has published a best practice guide to the ethical application of artificial intelligence. A new artificial intelligence (AI) ethics guide published by the CIPR and CPRS foresaw this situation.

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Ethics: Not Just a Policy


To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. Do we really need to disclose that publicly? I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. It’s why every member of PRSA pledges to adhere to the code of Ethics. EST. Let’s Talk Ethics!

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Consumers worldwide continue to demand innovation, but now, in response to increasing technology-based fears, they’re attaching strong new stipulations to these expectations—chief among them the requirement that brands use technology ethically and responsibly, reveals a new Brands in Motion 2018 global study from WE Communications. “We The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.

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Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. I had done research looking at how new public relations practitioners use social media in the workplace and the types of tasks they were performing, so when Marlene approached me it was a great fit for my interests. My current research is focused on ethics and internal communication.

Can Digital Content Really Be Effective and Ethical at the Same time?


Both majored in public relations, each finishing near the top of her class. Like most public relations professionals, both of my former students face intense pressure from employers and clients to produce results. As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. Both former students are strongly committed to ethical practice.

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Web Ad Blocking – is it Ethical?


The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. Is ad-blocking ethical? The PRSA code of ethics states that: “protecting and advancing the free flow of accurate and truthful information is essential to serving the public interest and contributing to informed decision making in a democratic society.”. Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc.

Will an ethical lapse haunt the ghostwriting profession?

PR Daily

While the precise source of the plagiarism remains in question, the heavy load of public leadership is clear. Any speechwriter worth her weight in words recognizes the contributions made to public oratory by Reagan's Peggy Noonan and Kennedy's Ted Sorenson. They are technology wizards. Instead we should be talking about the ethics of ghost writers —our obligation to protect our clients by dispatching our duties with integrity.

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Do companies need an AI ethics policy? Most tech leaders say yes.

Agility PR Solutions

As artificial intelligence becomes a more pivotal part of business strategy, many are worried that misuse or exploitation of the technology can have damaging or disastrous results, and new research from professional services firm KPMG reveals that many tech sector leaders think it needs to be more carefully monitored and integrated. The post Do companies need an AI ethics policy? Public Relations trends

PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

The Internet of Brains and Swarm Technologies — Time to Plug In

Doctor Spin

In experiments, this has shown to be performance-enhancing in simultaneous yes-or-no situations and it’s possible to think of human applications for this type of swarm technology. Swarm technologies could be used to enhance artistic performances where you’re able to synchronise some of your experience with both the artist and the audience. I can also think of various religious or sexual applications for this technology.

How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel


New research published in the journal, Public Relations Review , supports the value of the Accredited in Public Relations (APR) credential when it comes to preparedness and likelihood to offer ethics counsel. Through survey research with more than 400 educators and practitioners, the study also provides evidence that the majority of practitioners and educators believe ethics counsel is public relations’ responsibility. Public Relations Review , 37 (2), 121-128.

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages? John cares about putting humanity first, and our stories about technology second. Technology Public Relations 2016 Presidential Election John Gray Politics PR PR Ethics twitterWith the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

The field of cybersecurity technology is a different animal, however. It can bring the cloaks, daggers and pose ethical challenges for PR teams, vendors and journalists alike. What are the journalistic and ethical considerations? Of course there’s always an agenda behind the hacker’s motives, and bad things can happen when sensitive data gets out; editorial teams need to consider this vs. the public’s right to know.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

They’re also reading online publications, blogs and curating stories through news apps. Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Technology Social media Emotional Intelligence Empathy Ethics FEEL First Millennials Research ProjectSocial media continues to capture time and attention.

The New Era of Global: What Marketers Need To Know

PR Expanded

Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. Also consider the exploding progress of artificial intelligence and how it can be used to implement marketing practices that are both effective and ethical.

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To work within an ethical framework on behalf of the organisation, in line with professional and societal expectations 11.

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EpiPen Reaction: How Digital Communications Impacts Advocacy and Public Affairs

Media Bullseye

This campaign illustrates the revolutionized relationship between technology and advocacy/public affairs. Public Reaction. The petition went live on July 11, and since Kantayya’s initial publication the petition has garnered some serious attention; as of publication time, 95,507 people have sent 143,743 letters and emails to challenge Mylan’s prices. Mylan’s loss of a celebrity partnership further illustrates the costs of a high-profile public campaign.

Definers Saga and the State of PR Ethics

Flack's Revenge

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. In his story, Nicas wrote: “Definers specialized in applying political campaign tactics to corporate public relations — an approach long employed in Washington… but less common in tech.”

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Artificial Intelligence: Lack of knowledge in marketing and PR is an ethical issue

Stephen Waddington

Professional communicators must act ethically and improve their knowledge. AI is being used as a marketing label to market and sell technology products and services. It’s the latest shiny new thing in technology since blockchain and cryptocurrency. Marketing and PR practitioners have a responsibility to be ethical and fair in their communication with the public. The hype surrounding AI is unhelpful.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations. The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

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PR's responsibility to the public

PR Daily

Though earning coverage is just one of many PR activities, the profound changes shaking the news business are good news for public relations. As PR becomes an increasingly potent force for shaping the news people see, practitioners will need to be at least as accountable to the public as they are to their clients. The time has come to take the “public” in public relations seriously. At the same time, however, we should adopt an overt responsibility to the public.

Why public relations must wake up to wearables

PR Conversations

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. In the end, I found myself dabbling with hindsight, thinking ahead to a few years from now, when the great and good will gather for the annual International History of Public Relations Conference and expound their views on how our profession dealt with one of its greatest challenges: The Internet of Everything and wearable technology.

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

FEEL stands for: Facing Fears , engaging with Empathy , using Ethics and good judgment and unleashing the Love of their mission to genuinely connect and to build loyal and unbreakable bonds. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety? Ethics Leadership PR 2.0 Public Relations Social media Communications Emotional Intelligence FEEL First Millennial Research PRMy FEEL First research journey continues.

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J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

When combatting a crisis narrative, you will have to overcome a healthy skepticism if you want to change public perception. Taking notes can be tedious and time-consuming, but technology might finally have an answer for tired typists. It might be fascinating to learn what your consumers and employees have to say, and technology offers new ways to capture immense amounts of data, but it is essential to capture the information ethically.

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Igniting public understanding about Fintech: The UK has been named a global Fintech hub, and rightly so. This in turn affects how politicians regulate the sector, because it influences public sentiment. “What’s hot for you right now?”

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

It heard evidence for more than eight months exploring the media's relationship with the public, politicians and the police. Contribution to debate on media ethics With debates raging over the press coverage of Brexit and concerns over so-called fake news on both sides of the Atlantic, the lessons of Leveson were more relevant now than ever, according to Kingston University's Professor of Journalism Brian Cathcart.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations. The focus should be on your ethical approach to public communication through all media formats. With changing consumer behaviors, emerging technology and new media channels popping up daily, remember to act in the best interest of the public you serve. Ethics should always be top of mind in your communication.

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As public trust ebbs, workers turn to employers for info and assurances

PR Daily

The informed public is, on average, 14 percentage points more likely than the mass populace to trust NGOs, business sources, the government, and media outlets for reliable information. Employees and consumers alike want chief executives to take a vocal stand on social and workplace issues such as climate change, diversity and inclusion, immigration, income equality, ethical use of technology (privacy and data security) and so on, and for their actions to bolster those stands, he said. “If

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Here is what a few respondents said in their own words: “Brands should take a public stand on issues when there is a clear connection with the brand’s values.” Media bias and PR ethics. PR technology.

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What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

But they are also moving more toward normalcy and are increasingly focusing on products, technologies, trends, business strategies and what lies ahead. Fast-paced autonomous and connected car technology innovations are moving at the speed of light. What do journalists want?

Chatbots as a public relations tool: proceed with caution

Stephen Waddington

They’re a new channel for discourse between an organisation and its publics. Application of bots in public relations. I’ve identified five applications for chatbots in public relations: Broadcast. It raises a significant ethical dimension. Ultimately convincing people to interact with a robot will be a significant behaviour challenge but it’s no more significant than previous shifts in technology. Public Relations bot chatbot

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What’s Next in Public Relations? Let’s Ask My Students


Just about everything but public relations as we’ve practiced it. They’re taking a hard look at some of the gaps in our thinking, like the ethics of influencer marketing. Some of the questions they’re addressing are just plain hard, like how to coherently explain blockchain, a technology little understood outside of a small group of experts, to consumers who soon may be relying on it to secure their online transactions and protect their privacy on social networks.

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

PR Expanded

We’ll be discussing everything from networking, relationship building and ethical communication to channel participation, new tools and productive apps. Where can you learn more about ethical communications, especially in an age of public conversations? What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools? Where did the summer go? It’s September, which, for most, marks the busy season.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

They discussed the ethics of data sourcing and activation to a packed room in Aria. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses. Among the more interesting technologies were the drones, and not just as gimmicks this year.

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Netflix’s ‘The Great Hack’ proves it’s the PR industry’s responsibility to protect the public

The Resolution Blog

It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. We’ve come a long way In the 17 years I’ve been in Public Relations we have massively developed technically. Through this technological transformation did we expect an agency like Cambridge Analytica to be the result? There needs to be as much focus on ethics and integrity as there is on innovation in marketing.