PR in High Definition

APRIL 23, 2020

According to research from Kantar , under lockdown, web browsing has grown 70% while social media has grown over 60%, so now could be a great time to transfer messaging over to your social or web teams if your usual mediums have been affected by the crisis.

Crisis 71

Crisis Communications Airlines Web 71

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 124

Communications Crisis Internal International 124

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. The Value of a Crisis Simulation. This week’s episode of The Crisis Intelligence Podcast. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. Help Prevent A Crisis With A Social Media Risk Analysis. Listen here!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

NewsWhip

FEBRUARY 11, 2022

As part of that, we spotlight a specific topic that is gaining media and public interest across the web and discuss its impact. . These are ephemeral by design in the newsletter, so every Friday we will be publishing a blog that catalogs each spotlight so that you can have a full view of what stories mattered during the week.

Employee 78

Employee Crisis Facebook Web 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

David PR Group

MARCH 19, 2020

In this crisis, we must find opportunity. Frank the web designer should be offering e-commerce and virtual tour updates to his clients who need to be moving their business online. Can you find the opportunity in this crisis for your business? You may have noticed this is my third blog in a week: Frequency is your friend.

Brand 80

Brand Branding Skype Web 80

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.

Reddit 178

Reddit Software B2B Technology 178

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

Doctor Spin

FEBRUARY 14, 2024

In this blog post, let’s look at the differences between public relations and marketing. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Blog: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR. FIR Network).

Survey 132

Survey Communications Measurement Internal 132

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Virtual meetings also help people working from home feel more engaged. Network and pursue new business virtually. Show empathy.

Employee 187

Employee Skype Meeting Nonprofit 187

Presspage

MAY 31, 2023

In this blog post, we delve into: the concept of brand narrative control: the reasons behind the struggle; and how software solutions enable communication teams to overcome these challenges Only then Communication teams unlock the full potential of their storytelling!

Brand 78

Brand Branding Storytelling Software 78

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Never assume you know!

Software 100

Software Google Reputation Social Media 100

Landis PR

FEBRUARY 5, 2024

Note: This is a reposted blog by Dr. Michael Thiemann. For the original blog, please visit here. Applications of AI Tools: Exploring Their Versatility and Impact Popular AI tools for PR include: Google Analytics: For audience insights and web traffic analysis. Photo courtesy of Pixabay 1.

Publicity 59

Publicity Privacy YouTube Analysis 59

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. This is especially helpful in times of crisis or turmoil.

Pitching 95

Pitching Print Measurement Report 95

The Stalwart Blog

SEPTEMBER 24, 2019

The problem was he didn’t have any sort of web presence, so the effort to do would be costly and take time. They can work on some levels but you have to have a functioning website, an active blog, ideally some really robust social media pages, and then continually push new, valuable content out to make that work.

Google 79

Google Reputation Web Blogging 79

PRSay

SEPTEMBER 5, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. Core Value No. Speak Up — Early, Preferably Now. Core Value No.

Ethics 124

Ethics Construction Newspapers Crisis 124

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 101

Company Survey Pitching Report 101

Prohibition

AUGUST 19, 2021

Our team will improve or remove any negative content from the web and make sure that anything new posted about you is positive and accurate. If you have been a victim of internet defamation or slander, you know how anonymous individuals can use hateful comments, videos, or blog posts to attack your reputation online.

Reputation 118

Reputation Google Crisis Management Engineering 118

NewsWhip

JUNE 26, 2020

So far in our series of blogs that have looked beyond the English speaking world, we have looked at Germany and Italy. Australia, and China , and Italy suspending mortgage payments during the crisis. . Overall, coronavirus was dominant across the web in Spain, and saw a considerable spike in engagement during the crisis.

Journalism 78

Journalism Crisis Web Internal 78

Stuart Bruce

OCTOBER 6, 2016

Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). There is a 31% drop in the use of expert blogs (21%). In addition, most (62%) expect their digital budgets to grow in the next year.

Training 119

Training Digital PR Media Training Education 119

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Matt: I think the most valuable component of CM is in crisis response because you probably have a pretty good idea of what’s being said about you when you’re creating the conversation, but it’s harder to find out quickly when things go wrong.

Engineering 97

Engineering Interviews Media Software 97

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This includes blogs, discussions and other formats. What I saw was quite impressive. It’s the basis for this PR tech briefing. 1) Overview of Notified.

Software 117

Software Tools Publicity System 117

Critical Mention

JUNE 6, 2018

Traditional PR, press coverage and social media creates an ecosystem of news, especially in a time of crisis. As Ketchum’s Chairman Rob Flaherty said in a web summit this past year “The most important currency is sharing. This is especially important in crisis communications. Fortunately, there’s a solution.

Travel 83

Travel Social Media Crisis Trends 83

Waxing UnLyrical

APRIL 18, 2011

My first reaction was to check if the institution’s blog—the piece I manage—was still up. The blog is set up on a server separate from the institution’s homepage, a precautionary measure that was implemented so that if the blog was ever hacked, the University website would be protected. The blog was also useful.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR professionals can assist with crisis management , helping to dispel rumours and ensure that only plain facts are used in any recounting of the situation.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. It specifically helps bring to the forefront our brand promise.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JULY 2, 2019

Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. 5) Picks from the vendor blogs and PR trades. I’ve looked over the vendor blogs for the last 30 days or so and picked out a few blog posts (or contributions) I thought should earn a mention.

Trends 60

Trends Media Report Technology 60