Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

MAY 9, 2017

The kids were fascinated by the snakes, and the snake man didn’t disappoint with a chat that would check blogs in both entertainment and reptilian education. I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . Talk to Us!

Publicity 89

Publicity Radio Crisis Crisis Communications 89

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Blog visitors might leave a nasty comment.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. I explored the challenge of working with paid influencers in a previous article on my blog. There are no benchmarks.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

JULY 3, 2013

People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything. Thanks again for sending an email my way, Daniel. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I receive no less bids regarding other work.

Marketing 100

Marketing SEO Writing Engineering 100

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. Let''s all learn from print''s fall from grace. Finally: Who will we be pitching?

Journalism 41

Journalism Real Estate Print Newspapers 41

Doctor Spin

DECEMBER 21, 2023

This blog post delves into the anatomy of media kits, exploring their raison d’etre, components, and how they can be crafted to capture attention , tell your story, and establish relationships with the news media. Doctor Spin | The PR Blog. The media kit is a basic PR tool. Here we go: Quicklinks What is a media kit? 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. There has also been a massive change in the influence of web-based outlets. They wanted print coverage and would regularly frame and display significant coverage. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today.

Brand 112

Brand Branding Reputation Corporate 112

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Using newsletters targeted at specific groups further strengthens communication channels while facilitating collaborations with other industry influencers (guest blogging).

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 9) Crisis management grows exponentially.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Writing a blog post? Choose workflow experiments.

How To 60

How To Software System Employee 60

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60