Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. TikTok has initiated a process similar to Google’s featured snippets where enhanced results are presented in response to precise search queries.

SEO 62

SEO Engineering Google Social Media 62

PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. This is an opportunity to present your company as an unbiased resource for prospects and customers. A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Cision

APRIL 14, 2017

This year has seen influencer marketing earn a larger slice of the budget but before communications teams had time to celebrate this news, sponsored posts and partnerships with influencer also came with a higher price tag. Bigger doesn’t always mean better: take social media influencers as an example.

Media 231

Media Pitching Social Media Instagram 231

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. Tailor your tone and presentation to the type of prospect that you’re reaching out to. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Communications Conversations

MARCH 4, 2020

Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. Blog post: 2 yrs. — Create content for Pinterest or a corporate blog, and it tends to stick around for a while. Creating longer-form blog content takes time, resources and money. Twitter: 20 mins.

Social Media 68

Social Media Pinterest Strategy Media 68

Sword and the Script

JUNE 6, 2023

The results present a stark contrast to the number of marketers that are using AI. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting. Or just reply to this message if you are a subscriber and receiving blog posts by email.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

JULY 7, 2020

The company says a centralized tool that links these things together will present a complete picture of media relations activity. Additional enhancements include color-coded tags for managing multiple media lists, search filtering and some improvements to the user experience (UX). The concept of CRM for PR isn’t new.

Technology 122

Technology Publicity Software Print 122

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Sword and the Script

JUNE 15, 2021

Go to the sessions and workshops where customers or prospective customers are presenting. of blogs over more than a decade on this blog and they are tagged under various labels like studies , marketing surveys , PR surveys and surveys of journalists. Really dive into industry surveys. To be sure, I follow my own advice.

Survey 116

Survey B2B Marketing Interviews 116

Ishmael's Corner

JUNE 16, 2015

For example, we support the blog for a B2B company called Endicia (online shipping software). When it came time for the Endicia blog team to draft the annual shipping carriers’ rates comparison blog post, it was critical for this post to land high on the SERP (search engine results page). Familiarity breaks down this barrier.

SEO 60

SEO Tools Comparison Google 60

Solo PR Pro

OCTOBER 8, 2019

In a recent webinar , Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. Take a blog post and turn it into video content , like Dan did for a post he wrote for Solo PR Pro. Let us know in the comments or tag #solopr on social media.

Video 55

Video Marketing Banking Strategy 55

Sword and the Script

AUGUST 4, 2020

>>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required.

Media Relations 147

Media Relations Media Print Software 147

Shift Communications

FEBRUARY 27, 2015

Most frequently thought of as a long-form blogging platform, Medium has become a true writer’s platform. And in the age of collaboration, presenting your ideas to other thinkers can help hone your message. Blogging medium' Sometimes, he says, quality content is not polished content. Quality of any length.

Writing 60

Writing Blogging Agency Strategy 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

SEPTEMBER 9, 2014

That status update in turn appeared in the news stream of a friend , who then tagged me and two other people in the comments of the Facebook post. In responding to that Facebook tag, another notification of sorts lit up red – this one was in my head – and an epiphany of sorts.

Radio 111

Radio Social Media Facebook B2B 111

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Waxing UnLyrical

OCTOBER 14, 2010

Shonali’s recent post, Seven Ways to Set Your Presentations on Fire , accomplishes this goal. It is not enough to tell me to practice my presentation standing up. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers.

Blogging 71

Blogging Twitter Creativity Facebook 71

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Subject lines: The way you present your email messaging matters. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Solo PR Pro

JUNE 25, 2019

Podcasting is a way to reach potential clients that may not follow you on social or read your blogs. By posting your podcast with a simple blog, your listeners can discuss topics that are of interest to them with you. Share in the comments below or on social media and remember to tag #solopr! We’d love to hear from you.

Leadership 72

Leadership Tools Video Local 72

Shift Communications

SEPTEMBER 5, 2017

The Present. In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. This blog post is also available in MP3 format, thanks to Amazon Polly: [link]. While virtually all of the event was under NDA, let’s look at the big picture.

Analytics 143

Analytics Google Data Technology 143

Bad Pitch Blog

MARCH 14, 2009

PRSA Pittsburgh is hosting my presentation “Pitch Smart: New Media Relations Rules for Web 2.0 tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | SXSW'

Pitching 40

Pitching Blogging Film Web 40

Sword and the Script

JANUARY 28, 2020

Notified presents five common functions PR professionals are often tasked with carrying out. The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. This includes blogs, discussions and other formats.

Software 113

Software Tools Publicity System 113

Prohibition

APRIL 17, 2017

Fantastic presentation skills, both written and verbal. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. Degree: • At least a degree with a 2:1. Prior knowledge of public relations and social media is desirable. • Great analytical and administrative capabilities.

Agency 48

Agency Crisis Management Fashion Social Media 48

Communications Conversations

OCTOBER 23, 2017

I watched as virtually all of the women in my life posted some sort of message on Facebook using the #MeToo hash tag–a incredibly sad commentary on our society. I spoke at the Minnesota Blogger Conference last week about using your blog for good. Maybe I can’t affect wholesale change with just my actions here on this blog.

Leadership 84

Leadership Newspapers Corporate Agency 84

Prohibition

APRIL 2, 2017

And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book!

Social Media 48

Social Media Agency Consumer Fashion 48

Prohibition

APRIL 29, 2017

You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. Excellent communication and presentation skills; *Ability to build strong relationships with key people or organizations. *A You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Cision

MARCH 30, 2015

“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. ” – Kevan Lee, Buffer.

Google 120

Google Measurement Content Marketing Engineering 120

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. Some key features include: Keyword research : Semrush allows you to conduct in-depth keyword research to find the best keywords for your website or blog.

Tools 70

Tools Measurement Strategy Analytics 70

Prohibition

JULY 3, 2017

In fact, if you’re a Wigan Warriors fan, you may have spotted our April Fool’s video earlier this year, with Sky Sports presenter Brian Carney, discussing a new, innovative training scheme involving lots of Sealy pillows….

Sports 48

Sports Energy Training Creativity 48

Bad Pitch Blog

SEPTEMBER 20, 2006

This morning I’m in Chicago presenting at Ragan’s 10th Annual Strategic Public Relations Conference. If you can’t make those, but still want more bad pitch, stop by the Forward blog and listen to a podcast interview I did recently with Paull Young. Cue the ad. So fire up those iPods and have a listen!

Pitching 40

Pitching Blogging Conference Interviews 40

Waxing UnLyrical

OCTOBER 3, 2010

Commanding attention becomes even more important when you’re making a presentation. And preparing for, and then presenting at, Ignite DC No. I’ll write more about that later, but for now, here are seven extremely useful posts on presenting well: 1. The Zen of presentations, part 36: Prezi , from NeuroDojo.

Measurement 67

Measurement Tourism Writing Blogging 67

MaccaPR

AUGUST 18, 2020

When I see a brand or a guest tagging me and our station on social, that makes them a wanted guest in the future. Listen to the full 45-minute virtual event, “Broadcast Media in the Age of COVID-19,” on Maccabee’s YouTube page: The post 6 Ways to Score a Broadcast Interview in the Midst of COVID-19 appeared first on Maccabee Blog.

Interviews 71

Interviews Skype Radio Pitching 71

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. As a speaker, or as a company with a speaker presenting at an event, the goal is to be more relevant and visible to attendees, speakers, sponsors, and influencers. However, many speakers still feel unprepared when facing an important event or talk.

Data 60

Data Publicity Data-Driven PR How To 60