Cision

MAY 16, 2015

It can be used to simply look up the popularity of a blog post, or figure out social network referrals. Tag Management. Google Tag Manager is a free tracking tool—similar to Google Analytics—except this function is designed to measure much more granular data from your website or landing page. Read our blog post here!

Measurement 120

Measurement Tools Analytics Google 120

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

ImPRessions - Crenshaw Communications

MARCH 16, 2021

LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Video summaries of current blog posts are another way to ramp up video content. Target groups with thoughtful content . Try unpolished images to drive engagement. Never let requests for help or complaints go unanswered.

B2B 344

B2B Facebook LinkedIn Small Business 344

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 97

Media Nonprofit Pitching Analytics 97

Buzzstream

APRIL 4, 2024

When prompted, choose “All Fields” Then, move to the Monitored Links tab. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. For Result Type, you can choose Twitter, Blog, News, and Discussion.

Digital PR 62

Digital PR How To Media Google 62

Presspage

FEBRUARY 1, 2019

Regular media monitoring and research (including surveys, focus groups, and social media monitoring) are essential to measure emotional appeal which allows you to collect more qualitative PR metrics. For PR activities, we can only track tactics like higher web traffic, newsletter sign-ups, blog comments.

Analytics 154

Analytics Google Measurement Data 154

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. For example, very few media monitoring tools are capable of finding backlinks. Here’s your monthly PR Tech Sum.

Software 175

Software SEO Company Tools 175

Sword and the Script

JUNE 6, 2023

In the same announcement, PRophet also said it had partnered with LexisNexis for access to the 200,000 news sources the company monitors. Many incumbent vendors in PR tech partner with LexisNexis for news monitoring, but PRophet will use it to help PR pros find media contacts and “predict journalist interest and sentiment” in your pitches.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. The price tag was $17.8 This new feature lets PR pros view, compile and share key data and produce customized executive reports,” the company wrote in a blog post. Give our services a try.

Tools 99

Tools Survey Pitching Analytics 99

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision. And that works.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. G2 names best media monitoring solutions for 2021.

Media 105

Media SEO Analytics Analysis 105

5W PR

OCTOBER 14, 2020

Some customers post messages without tagging a brand’s social accounts. For that reason, marketers should monitor conversations and respond when necessary. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Having all these in place will result in inconsistency. Contact 5WPR today for guidance on your CSM campaign!

Social Media 88

Social Media How To Media Guidelines 88

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Here are a few of our customer reviews : “This tool allows me to easily organize a robust PR program using tags and other filters so that I can drill down and really measure impact of media coverage based on a number of parameters.

Software 199

Software Analytics Customer Service Comparison 199

Remote PR Jobs

SEPTEMBER 25, 2023

Finally, writing your own blog post to be posted on your company site, LinkedIn, and Medium, allows you more opportunity to frame the news. In addition to providing more content to link to and share, media will sometimes mine blog posts for additional background, context or quotes. Your investors’ PR team(s) may also help.

How To 100

How To Report Pitching LinkedIn 100

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” The announcement seemed to me more of a vision statement than a technology product release.

Technology 122

Technology Publicity Software Print 122

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. Finally, check for accuracy of the way the incoming data is tagged or coded. Check a random selection of items – at least 50 to see if they are correctly tagged and coded.

Measurement 52

Measurement How To System Comparison 52

5W PR

MARCH 22, 2021

Marketers do this by monitoring relevant hashtags and keywords across social media platforms to find out what the public, and the target audience, are saying about the company as well as its competitors, even when they aren’t directly mentioned and tagged in those posts or conversations. Social Channels.

Analytics 88

Analytics Social Media Tools Data 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. These questions and keywords will help you better understand the search intent and make sure you’re covering the topic completely.”

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Agility PR Solutions adds podcast monitoring.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and.

Software 113

Software Tools Publicity System 113

5W PR

MARCH 15, 2021

Posts from other brands and/or competitors should be monitored and followed. Once there, enter a keyword and hit the “tags” column. The post Getting the Most Out of Instagram appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Time can be saved by setting up notifications.

Instagram 88

Instagram Privacy Agency Facebook 88

Cision

MAY 12, 2017

Therefore it’s essential that digital and PR teams work together and put more effort into monitoring upcoming algorithm changes. Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. AdWords Placement.

Google 259

Google Digital PR Mobile SEO 259

Buzzstream

FEBRUARY 2, 2024

For example, I recently received an email from someone who made a clear connection in both the subject and first lines of the email, reminding me that I tagged them in a LinkedIn post. So, if somebody uses very bubbly language in their blog posts, lean into it. You’ve gone too far if it takes 2-3 lines to connect.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” In the same window, you’ll want to scroll down to the Link Monitoring section and enter the URL of your home page. Let’s use the Monitored Links tool. Then, in the top nav, click Monitored Links. Links with a nofollow tag do not directly provide SEO value.

Brand 62

Brand Branding How To SEO 62

PR 20/20

JUNE 22, 2022

Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. What Sales Hub tools are most helpful for sales managers needing to organize and monitor the performance of geographic sales territories? Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Critical Mention

SEPTEMBER 13, 2019

Your images should contain descriptive alt tags so the visually impaired can identify what your image content consists of. Use these common search words to influence your blog titles and copy. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time!

Marketing 92

Marketing SEO Radio Video 92

The Hoffman Agency

NOVEMBER 12, 2020

In many countries, QR codes have already been integrated within monitoring systems like the NHS “Test and Trace” app in England. QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (mobile tagging).

System 74

System Mobile Hotels Retail 74

Buzzstream

JANUARY 16, 2024

Extension Monitor saw the count at over 188,000 extensions a few years ago. It offers an extensive range of features for analyzing content across virtually all platforms, including blogs, social media sites like Instagram, YouTube, Twitter, Facebook, and even TikTok. Chrome extensions are a dime a dozen.

SEO 83

SEO Web Tools Analysis 83

Solo PR Pro

DECEMBER 8, 2020

This might include drafting pitches or press releases for the media, writing articles for the company website or guest blogs or creating social media posts. Monitoring + evaluation. Leave your response in the comments section below or tag us on social media using #solopr. Message distribution. Photo credit: 123rf.

Social Media 68

Social Media Pitching Writing Measurement 68

Communications Conversations

JANUARY 18, 2019

It’s already tough enough for brands to convince existing influencer partners to use the #ad and #spon hash tags at the top of their posts. One idea: Create a page on your site, blog or newsroom where you list out all the influencers you’re currently working with. So, weird and wildly unethical phenomenon, right?

Marketing 92

Marketing Instagram Brand Branding 92

Sword and the Script

FEBRUARY 4, 2020

You can find the many posts I’ve written about the data all neatly categorized under this tag: JOTW. According to ZDNet, the TVEyes monitoring system was down for at least two days and Mr. Ives said the company was working on recovery and had no plans to pay the ransom. There’s a PR tech question in there too! Sign up here.

Software 101

Software Analysis Data Tools 101

Konnect Agency

MAY 12, 2020

Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. When relevant, tag the people and organizations that may take interest in and retweet your post. This will also help boost your social engagement.

Twitter 102

Twitter Social Media Energy Resources 102

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

They include: poor navigation, a cumbersome contact page, little or no shareable content, out-of-date blog posts, or media hits with broken links. We have many tools at our disposal, including basic media monitoring services, social listening and tagging services, Google analytics and sentiment analysis engines.

Agency 159

Agency Meeting Measurement Construction 159

Critical Mention

MARCH 27, 2019

The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc.

Strategy 61

Strategy Marketing SEO Social Media 61

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. ” Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Corporate 102

Corporate Consumer Employee Print 102

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. When you create your contest, remember to specify rules like the contestants tagging your organization’s handle and using the contest’s hashtag. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62