Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time! Erica Sunarjo.

Local 65

Local How To Internal International 65

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Internal International Consumer 88

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.

Media 370

Media Comparison Software Enterprise 370

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Agency Community Local 78

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I believe both of those experiences shaped me and led me to starting this blog. And there’s a lot I learned from running that underground newspaper that I put into practice now, even to this today, on this blog. This blog is very similar.

Newspapers 78

Newspapers Blogging Groups Print 78

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

Data 273

Data Study Social Media Analysis 273

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 59

Radio Pinterest Television Government 59

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! There might be content that already exists and can be repackaged and promoted through new or additional internal and external channels. Another effective strategy is localizing your content. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Presspage

JULY 11, 2023

Local teams need guidance and framework to know what they can do, but they also need freedom to act locally in order to connect with local audiences." Reem highlights the comprehensive nature of content management within her team, encompassing both global and local aspects.

Strategy 60

Strategy Communications Local Technology 60

5W PR

OCTOBER 31, 2023

Joining student organizations Many student organizations on campus have connections with local businesses and organizations. Seeking local opportunities Consider looking for internships with smaller, local businesses or non-profit organizations. Schedule meetings with them to discuss goals and ask for recommendations.

How To 78

How To Local Interviews Resources 78

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Even better if they speak the local language and understand the cultural norms. Be authentic.

Internal 48

Internal International Company Local 48

5W PR

JUNE 27, 2023

Some notable mass-market hotel groups include Hilton, Marriott International, InterContinental Hotels Group, and Hyatt Hotels Corporation. Marriott International is another leading mass-market hotel group. These boutique hotels often integrate local art, cuisine, and design elements to provide a memorable and curated stay.

Hotels 78

Hotels Groups Travel Marketing 78

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Shift Communications

JUNE 28, 2022

Are there steps you could take internally before speaking publicly? For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. What can you do that is meaningful? Consider also : Who are your audiences?

Employee 124

Employee Local Community Policies 124

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. area locals, A Sound of Thunder. I love continuously discovering new music.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

PR Conversations

APRIL 27, 2017

It has taken rather a while to unpack all the boxes, redecorate and invite you round for a house blog-warming party chez PR Conversations*. During our blogging hiatus, Judy Gombita has kept up the PR Conversations action via our hugely successful Twitter micro-blog.

Blogging 58

Blogging Writing Pitching Storytelling 58

Engage PR

OCTOBER 28, 2020

In the past few weeks, we have provided reputation management support, delivered marketing strategies from planning to execution, secured local, national and international media coverage, and had our clients nominated for prestigious local and national awards thanks to our storytelling capabilities.

Brand 60

Brand Branding Local Product Launch 60

Stephen Waddington

NOVEMBER 27, 2020

The book describes how internal communications has become a primary function for communications teams working round the clock to keep staff updated and safe. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. And aside from wider media, your own internal channels should start utilizing video and social distribution to maximize reach (though for thought leaders, the in-depth written articles will always be important).

Strategy 96

Strategy Publicity Media Video 96

5W PR

AUGUST 10, 2023

Engaging with local influencers or brand ambassadors from the target culture can also lend authenticity and credibility to marketing efforts. Language and translation When targeting international markets or multicultural audiences, pay attention to language and translation. Appropriation can be offensive and disrespectful.

How To 78

How To Marketing Training Groups 78

Communications Conversations

JULY 14, 2016

What you DO find is a bunch of tech companies/startups ( Slack , Basecamp ), a very small number of Fortune 500 companies ( General Mills , locally), and a few others that have globbed onto a trend I see accelerating in the months and years ahead. I see four big reasons: Easier to outsource than produce internally.

Internal 60

Internal International Resources Banking 60

PR for Anyone

MARCH 31, 2020

and as an international speaker in over 40 countries and on all seven continents. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. He has a true global mindset born from ten years working in countries outside of the U.S.

Real Estate 214

Real Estate Video Report Twitter 214

NewsWhip

MAY 16, 2023

At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations. Check out our most recent blog on Mexico. Interested in other publisher rankings?

Facebook 78

Facebook Sports Comparison Fashion 78

Sword and the Script

APRIL 21, 2020

In early 2011, I published a blog post with “20 places to look for a PR job.” Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. American Marketing Association: [link] The AMA also maintains a board for academics and has local chapters such as the Atlanta AMA.

Publicity 105

Publicity Communications Local Resources 105

NewsWhip

MAY 3, 2023

The lesson from all of this is that while there are some similarities, there is always a local aspect to what does well on Facebook, at both the country and region level, so it’s important to maintain an understanding of the media landscape everywhere your company does business. Want more international publisher rankings?

Facebook 78

Facebook Sports Television Newspapers 78

The Hoffman Agency

AUGUST 27, 2020

By Chauncey Rasmussen, Intern. My time as an intern at The Hoffman Agency has been a fantastic experience! I feel that as a design intern, the PR experience I gained is a huge asset, and has helped me to grow as a designer. Everyone communicated and worked together, and as an intern, people were incredibly patient with me.

Internal 68

Internal International Guidelines Agency 68

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc. Blog about the coverage. Explain more in a blog post and post to your site. Circulate internally.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

FEBRUARY 3, 2022

Link obsessively—external, internal, and backlinking particularly to.gov and.edu sites for better Trust Flow. Create top- and middle-funnel content with the purpose of providing internal linking to the main lead generation pages. Would finishing on page one for this result make money?

SEO 132

SEO Google Internal International 132

Presspage

JULY 25, 2023

With a deep understanding of communications teams' workflows and the pressures they face, the Presspage team has crafted a CRM that caters to your specific needs, enabling you to work efficiently amidst internal and external stakeholders.

Media 78

Media System Analytics Privacy 78

Prohibition

SEPTEMBER 28, 2021

We celebrated two of our favourite days of the year, Yorkshire Day and International Dog Day, and our creative department was well and truly worked-hard this month, as we saw a bumper number of video shoots booked in – and all over the country too! What a month it’s been, and not just on the PR and social side of things. Team PPR x.

Video 62

Video Education B2B Local 62

Stephen Waddington

MARCH 17, 2021

Three years ago I published an anonymous blog from a senior practitioner about the gap between his organisation’s policy on mental health and the reality of its culture. I don’t usually normally post anonymous blogs but it was an important story. That is not to mention the 10,000 local people who are employed there today.

Storytelling 147

Storytelling Local Case Study Television 147