Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: Bulk Blog Topics Generation. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Any CEO who hasn’t yet weighed in about industry issues in thought pieces on a blog or LinkedIn should consider cultivating a strong point of view. An interesting bylined article or blog post can make its way around social channels and be picked up by a trade or business outlet. Make news with opinion or behavior surveys.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

5W PR

APRIL 28, 2022

With the rapid expansion that the cannabis industry is seeing, the competition is bound to get fierce. The research on cannabis and its medicinal properties still remains unknown to many people. Fierce Competition. The cannabis industry is growing rapidly, and with growth comes competition.

Marketing 88

Marketing Government Guidelines Education 88

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Reactive executive commentary in the brand voice is an excellent tactic to differentiate the firm from the competition. There are some PR tactics that can help. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Barokas

MAY 31, 2019

You must stay competitive, relevant and timely. Blog posts : As one of the first places buyers will go for information, a fresh and informative blog is arguably a company’s most critical content asset. In marketing, generating content is a lot like running on a hamster wheel.

Case Study 100

Case Study B2B Resources Web 100

Waxing UnLyrical

DECEMBER 21, 2018

What is the competitive environment or business opportunity? List about five categories where threats or barriers could exist. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. Note: It is not necessary to keep the barriers classified by category.

Strategy 88

Strategy Analysis Small Business Measurement 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Some clients require category or competitive monitoring reports as early as 8:00 a.m. We’re a little wary of the fully-automated micro-influencer platforms used by some DTC and other consumer brands, but, as always, research and testing goes a long way. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

OCTOBER 5, 2021

These two new features put Onclusive into the all-in-one category, which is beginning to get a little crowded. The announcement goes on at length about some research it published earlier that’s sort of juxtaposed into the copy – without addressing any of the natural questions. Is this a rebrand? How did this decision come to pass?

Software 152

Software Tools Print Technology 152

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That sounds promising. That’s the first in this month’s PR Tech Sum. Propel Raises $4.5 Million Seed Round.

Software 88

Software Pitching Measurement Enterprise 88

The Awards Blog

MAY 15, 2019

We will continue to update this post, and share additional insights via other posts in our blog. We’ve uncovered close to 8,000 awards categories. As a sponsor, speaker, or attendee, you are invited to enter a competition or awards program, at no extra charge. Research Bundle. Analytics and Tracking.

Analytics 57

Analytics Google Course Web 57

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Even when we do get strategic, we spend tons of time on keyword research, topic selection, and performance tracking. The tool offers suggestions about which topic clusters to pursue based on competition and relevance. But the science side?

Tools 51

Tools Strategy SEO Enterprise 51

Cision

FEBRUARY 19, 2016

Seeking recommendation requests within your product/industry category. Monitoring industry trends and competitive insights. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. You research your audience ahead of time so you understand their interests and priorities.

Social Media 120

Social Media Product Launch Pitching Instagram 120

Bianchi Biz Blog

APRIL 24, 2023

If the agency has proven it already has the skills, proficiencies and strategic expertise in your sector or category, it will require less work and less time for your marketing team to direct the work. Watch for the next installment in our Procurement blog series. Why are these clues important? They know what works and what doesn’t.

Automotive 79

Automotive Agency Mobile Trade Shows 79

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions. Create Your Competitive Advantage. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. How Long Should a Blog Post Be? [A B2B Blog Metrics: 4 Effective Categories to Measure Success. And the tech analyst firm called content marketing the future of marketing.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Buzzstream

SEPTEMBER 27, 2018

Now enter the URL for your blog or website (or that of your clients) and sort by the metrics that apply to your content goals. Once again, navigate to the Ahrefs content explorer and plug in the topic category that you discovered as being most performant for your audience. In this case we’re sorting by total shares.

Strategy 99

Strategy Analysis Reddit Data 99

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy.

Marketing 239

Marketing Television Handbook Web 239

PR 20/20

MAY 8, 2019

Marketing technology is getting smarter, and the marketers who are proactive in finding, piloting and scaling AI-powered solutions will have a potentially insurmountable competitive advantage. You can sit back and wait for the world to change around you, or you can embrace AI to create a competitive advantage. Increases revenue.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions. Create Your Competitive Advantage. Strategists.

Conference 40

Conference Marketing Analytics Case Study 40

Doctor Spin

FEBRUARY 22, 2024

Over time, these efforts can build a strong foundation of trust and credibility, which is invaluable in today’s competitive business environment. Journalists (and influencers with journalistic ambitions) fall into this category. It’s also a major field of academic research!) Journal of Public Relations Research, 11, 205–242.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JULY 11, 2017

Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach. Track any relevant blogs, Twitter handles, and other personal channels in relation to your brand. Engage With the Platform.

How To 265

How To Media Software Agriculture 265

Sword and the Script

MAY 14, 2019

Yes, of course, but Mr. O’Neal says among near-peers, the Onclusive newscrawler is probably 6-8 years ahead of the competition. How do you compare a brief mention in a top tier business publication to a product review in a blog? Benchmarking yourself against the competition is a good way to vie for budget with the CFO as well.

Case Study 116

Case Study Software Data Web 116

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. This year, we took our research a step further. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. This year, we took our research a step further. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. This year, we took our research a step further. How can you get your news to stand out amongst the competition?

Data 60

Data LinkedIn Blogging Facebook 60

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. Innodata (NASDAQ: INOD ) announced that Business Insider recognized the Agility PR Solutions platform for public relations “as ‘fierce competition’ for the industry heavyweights. It’s 1000x better than before, so congrats to them, but I do wonder where’s the newsroom and where’s the blog?

Publicity 85

Publicity Survey Enterprise Pitching 85

Barokas

SEPTEMBER 22, 2017

Can we get a time tracking category “for your health?”. Barokas PR has recently started up a monthly Iron Chef competition where the office will come together to create a small, healthy dish for the office to share. Research shows that 65 percent of Americans tend to eat lunch at their desk.

Skype 60

Skype Exercises Energy Local 60

Waxing UnLyrical

APRIL 17, 2012

Once you are in the top two in a category, the competition has to work hard just to keep up, much less catch and surpass you. Excellent marketing and intense research and development helped them build their brand up over time and put them on an impressive test prep pedestal. But it’s not easy to get to the top.

Brand 85

Brand Branding Industry Education 85

Sword and the Script

NOVEMBER 5, 2016

So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. What is [list your product category here]? Would you prefer customers and prospects get the answer to that question from you or your competition?

Content Marketing 60

Content Marketing B2B Web Small Business 60

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. I started getting actively involved in researching in social media back in 2008, but the first time I had the chance to teach social media was back in 2011.

Social Media 56

Social Media Conference Travel Internal 56

Buzzstream

OCTOBER 30, 2018

Identifying an Opportunity Through Ahrefs Research. The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. Research team members connected with industry leaders in each city for quotes and insights, and wrote the content. But how did it begin?

Software 56

Software Report Data Strategy 56

Sword and the Script

FEBRUARY 11, 2017

Podcasts have been on a winning streak for some time now, as data from Edison Research suggests. Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . Help Humanize Marketing?

Tools 60

Tools Pinterest Marketing Media 60

Stephen Waddington

MAY 23, 2018

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. Implication for the future of PR Failure to adapt to technology could lead to other business categories such as management consultancy and digital marketing encroaching on the domain of PR.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation.

B2B 62

B2B Marketing Survey Study 62