Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. However, you don’t necessarily need to break the bank. To compete with big name brands, you need to get creative.

Banking 62

Banking Retail B2B Writing 62

Solo PR Pro

FEBRUARY 13, 2024

Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Set the tone in writing A comprehensive contract is your first line of defense. Asking in advance can ensure that you receive payments when expected.

Financial 83

Financial Banking Ethics Small Business 83

Solo PR Pro

MAY 5, 2020

Many clients still pay by writing a check and sending it through the mail. There are a number of traditional banking options that do not rely on paper checks and snail mail. You can begin taking payments online via bank transfer or credit card by setting up an ACHN, a merchant account, or using a payment gateway. This is a U.S.-based

Banking 68

Banking Mobile System Google 68

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. The day the bank called your loan. The day the bank called your loan. The day you learned the company had shipped its $60,000 circuit board with a fatal flaw.

Storytelling 138

Storytelling Case Study Writing Banking 138

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Shift Communications

MARCH 15, 2022

Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. If your PR approach is still largely based in proactive pitches aimed at getting reporters to write articles about your company/product/executive, then you are missing nearly every one of their stated goals.

Strategy 103

Strategy Media Journalism Banking 103

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” Justin Gilanyi “What I look for in investing in companies…Head, Hand, Heart. Head – Who is behind the company. and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. These traits are particularly important when talking about investing strategies because companies can ensure their content stands out. It’s also much more trustworthy.

Study 128

Study Brand Branding B2B 128

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Study Consumer Banking 60

PR Fuel

AUGUST 27, 2020

The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money? As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. That’s where marketing and promotion come in.

Nonprofit 102

Nonprofit Local Writing Examples 102

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

SEPTEMBER 11, 2017

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies. The Sell-Side.

Banking 192

Banking Newspapers Study Company 192

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company We’ve all been in that meeting where a coworker spends 10 minutes citing numbers and percentages to make his point but everyone stops listening long before he’s done speaking. Think of the stories about your background, your clients, or your work that you tell family and friends, and write them down.

Reddit 100

Reddit Storytelling Meeting Case Study 100

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t.

Employee 86

Employee Real Estate Video Internal 86

Communications Conversations

DECEMBER 31, 2019

I’ve now run a Mastermind group made up of brand-side folks at Minnesota’s largest companies for three years now. I even write a post about the people I hope to have coffee with in the New Year. Laurie Bauer, The Vomela Companies. David McCoy, US Bank. Lindsay Stewart, Patterson Companies.

Banking 78

Banking Tourism Groups Healthcare 78

Cision

JULY 26, 2017

Danny Sullivan, writing for Search Engine Land, detailed the effective engagement (relative to all of his Twitter followers) of a specific Tweet as.1 Business -> (Business type, company age, company size, occupation category, sales revenue, small business industry, title, and seniority). Company Industry.

Social Media 233

Social Media How To Insurance Insurance 233

ZudePR

FEBRUARY 5, 2019

But I must admit, even I was sorely tempted by the claims company’s entreaty. I’m here to tell you that the banks have got their act together with just over six months to go and the heat well and truly on them; and the process is pretty damn easy. Write ’em down. They’ll write a nice letter to you.

Banking 72

Banking Insurance Insurance Policies 72

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

NOVEMBER 30, 2011

Having a great company and product name adds to market appeal and most likely has had a direct affect on the company’s million dollar sales record. According to one author writing about brand names , those beginning with the letter “K” are easier to remember. “K” is King in Brand and Company Naming.

Company 105

Company Brand Branding Banking 105

PR for Anyone

OCTOBER 18, 2021

Why is this PR story relevant : Company founder, Kay Bransford, created this organization system after both her parents were diagnosed with dementia and realizing while they were ill and after they passed that their affairs were not in order and they did not have the tools in place to manage their estates. Why did you write this book?

Financial 130

Financial Pitching Banking Retail 130

Bianchi Biz Blog

JUNE 7, 2021

I write for Forbes Wheels, Engadget, Reviewed, and others. the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

Automotive 97

Automotive Meeting Media Journalism 97

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 81

Technology Company Analytics Writing 81

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Reputation 60

Reputation Apparel Nonprofit Banking 60

Deirdre Breakenridge

OCTOBER 3, 2016

Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ We’ll always have to navigate our own personal bundles of bias. work at Stanford.

Data 0

Data Tools Technology Banking 0

OnePitch

MAY 3, 2022

What He Writes About. [00:02:10] We look at things like a neo-bank opening a crypto exchange that’ll be of interest of us. Or vice versa, say a crypto exchange tries to get a banking license. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription.

Banking 52

Banking Product Launch Pitching Interviews 52

Polaris

FEBRUARY 16, 2015

A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. He talked about the legality of what Royal Bank was doing, the impact it had on him, his family and on the people in his department. It was a sad story that pretty much went viral.

Banking 100

Banking Media Local Survey 100

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8 in 2019, reaching a record $4.5

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Reputation Us

APRIL 17, 2019

Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Don’t just publish a digest.

Financial 46

Financial Banking Content Marketing Writing 46

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. But, to me, three tactics and companies have jumped out as winners: Surly — Welcome to Minnesota: A Primer. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year?

Digg 60

Digg Social Media Banking Sports 60

Sword and the Script

MAY 7, 2019

Non-key word anchor text: Sword and the Script Media writes about public relations. I like to use domain authority , which was invented by an SEO software company called Moz. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94. 2) Backlinks are third-party validation.

Google 131

Google Banking Engineering Web 131

Mindful Marketing

APRIL 4, 2019

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. You may or may not appreciate such calls, but you do know your bank is a legitimate business that can follow through fairly on its offerings.

Banking 75

Banking Examples Print Ethics 75

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. What are some of the biggest PR challenges financial companies face? Learn to write well.

Newspapers 120

Newspapers Financial Crisis System 120

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

It used to be that once a piece was published, the only way to correct misinformation was to write to an editor and hope to see a tiny notice a few days later. A top tech trade decided to cover a company’s entry into the VR (virtual reality) space. Not so in today’s digital publishing world. One example? Great, right?

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

DECEMBER 23, 2014

Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. At the time of this writing, Class A common stock in Berkshire Hathaway is trading at $227,720 per share.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Mindful Marketing

APRIL 10, 2021

Peddling another’s property certainly appears problematic, until one begins to consider the many ways in which such leveraged transactions regularly occur: from apartment subleases, to bank loans, to consignment clothing. Individuals and organizations often sell others’ property on consignment.

Financial 65

Financial Banking Retail Sports 65