PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space. The small independent companies may not be so small anymore. Nothing to compare.

Technology 82

Technology Company Analytics Writing 82

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick. What are you passionate about?

Interviews 28

Interviews SEO Banking Radio 28

OnePitch

MAY 3, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. What He Writes About. [00:02:10] We look at things like a neo-bank opening a crypto exchange that’ll be of interest of us. Or vice versa, say a crypto exchange tries to get a banking license.

Banking 52

Banking Product Launch Pitching Interviews 52

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.

Pitching 83

Pitching Writing Film How To 83

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. But, to me, three tactics and companies have jumped out as winners: Surly — Welcome to Minnesota: A Primer. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year?

Digg 60

Digg Social Media Banking Sports 60

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. Both give you a great bank of agencies to look through and see which ones are the best fit for you. Tailor your resume and cover letter to the company that you are applying to. Be Prepared!

Interviews 79

Interviews Analytics Banking Sports 79

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

ImPRessions - Crenshaw Communications

MARCH 7, 2017

” For the founders of Bomba, the hot high-end sock company, the attention-grabber isn’t about design or tech (though the socks win here as well), but about a pair of friends who recognized a social ill and set about fixing it. The founding friends still visit shelters regularly as part of the company’s mission.

Storytelling 149

Storytelling Data Insurance Insurance 149

PR Job Coach

NOVEMBER 11, 2012

If in fact you are at the top rank in your profession, say it in a way that is evidentiary, such as, “recognized as the top Hadoop coder by XYZ company for ‘project take off,’” or “awarded an LMN Award for best critical business writing.” In this way you have given demonstrable qualification of your skill set. Self Starter.”

Banking 133

Banking Government How To Examples 133

Ethical Voices

JANUARY 23, 2023

Well, in this particular place, she was making some claims about this competitor that were just simply not true and they were in writing. Al Golin talked about the trust bank. Incorporate ethics into your company values, employee training and culture. At my company, the Caliber Group, one of our core values is integrity.

Ethics 76

Ethics Publicity Education Reputation 76

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Why would any company destroy products it spent valuable time and resources making? Burberry banks on feelings of exclusivity, allowing its users to assert, "I own something that not everyone else has."

Fashion 67

Fashion Energy Chemicals Retail 67

Communications Conversations

NOVEMBER 20, 2019

Companies and hiring managers typically develop job descriptions fully knowing they’re not going to get everything they’re asking for. He recently made a big move leaving his media gig at WCCO-TV for a comms position at US Bank. Question: What actually matters when looking for a job at your company? Absolutely not.

Meeting 74

Meeting Banking Energy Company 74

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! Bank (nominated by Monica Wiant). And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

APRIL 25, 2016

Why: “Though I literally owe this teacher my ability to add and subtract, spell correctly, and handwrite legibly, those skills are secondary to the influence she had on me as a person,” writes Renée Fabian as she reminds us why “some teachers, the really good ones, are for life.” Why: “I know I am fortunate.

Banking 40

Banking Training Writing LinkedIn 40

Communications Conversations

OCTOBER 13, 2015

#2: What about producing your own interview series live from volunteer events? Couldn’t companies use Periscope to help give employees and other volunteers an inside glimpse into corporate volunteer activities? Bank is the title sponsor for the new Vikings stadium here in Minnesota. Remember the #LilyforTarget launch?

Corporate 60

Corporate Creativity Employee Instagram 60

Karen Freberg

MAY 29, 2017

What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. This means writing blog posts, participating in interviews on podcasts (like the one I did for Hubspot ) and live video sessions, share your stories on certain platforms (ex. You got to be a content creator.

Social Media 40

Social Media Media Education Community 40

Karen Freberg

JUNE 6, 2017

However, personal branding only gets you through the door to the interview, but you still have to show evidence on what you have to offer that makes you the best candidate for the job because of the skills and knowledge you have been able to build on in your education and experiences. Okay, hold my coffee. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

MaccaPR

JULY 16, 2014

Consider the example of Cleveland-based job bank operator Kelly Blazek, who received an email and LinkedIn request in February from 26-year-old job-seeker Diana Mekota, a recent college graduate who was returning to the Ohio area to seek employment. I remember how vulnerable I felt while job hunting early in my PR career.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today. Sources: Crunchbase , DM News ).

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 21, 2014

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies.

Social Media 117

Social Media Study Blogging Company 117

Sword and the Script

JANUARY 9, 2018

If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. 3) Surgically weave it into blog posts.

Media 98

Media B2B Groups Conference 98

Ethical Voices

JANUARY 22, 2024

Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account. How do you help the people you manage, and your company understand and implement that same trust roadmap? Listen to the full interview, with bonus content, here. That is a great individual roadmap.

Ethics 77

Ethics How To Training Employee 77

Maxim Behar

NOVEMBER 15, 2023

Then I started making a newspaper in the director's office at the company and selling it in the neighborhood for 2 cents. Most people who work in my company are under 30 years old. Yes, a company can be wrong about something, and they call me and ask me how to fix that crisis because they made a mistake. I chose 25 recipes.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

APRIL 11, 2016

Why: “Word-of-mouth marketing generates twice the sales of paid advertising, which means—if you don’t already—it’s time to think about how to use influencers in your marketing strategy,” writes Gini Dietrich in this starter guide to influencer marketing. Twitter Dominates Social Listening Reports, But Does It Matter? ” 3.

Marketing 40

Marketing Guidelines Community Banking 40

PR 20/20

OCTOBER 10, 2017

Today, companies use inbound marketing methodologies to market more effectively and cost-effectively. Marketing automation company HubSpot has defined much of modern inbound methodology. And it’s likely your latest purchase was delivered to your door thanks to logistics AI used by companies like UPS.

Marketing 81

Marketing eBook System Tools 81

Stephen Waddington

MARCH 15, 2021

Then you should get out the company handbook or whatever holds the mission statements and values and again use any direct or indirect channel, to ask how leaders can better demonstrate company values and behaviours. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Solo PR Pro

AUGUST 19, 2014

I find Xero to be super easy and intuitive (you can download all your bank and credit card transactions into the system and classify/reconcile them with a click), and if you’re a fellow former fan of the now defunct Microsoft Money, this is closest tool you’ll find to that system. Free Solo PR PRO ebook Get It In Writing! –

Tools 78

Tools eBook Print System 78

Flatiron Communications

JULY 25, 2014

The biggest headache I would say I have as an airline reporter are flight delays and cancellations when we have to write a story and find someone who’s stranded at the airport. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. Lou Dubois , NBC News.

Airlines 37

Airlines Journalism Twitter Social Media 37

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Company stability and reputation are also key to a business purchase.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

JULY 23, 2020

” Unanue went on to compare the president to his immigrant grandfather who had founded the company he now runs. To many boycotters, the company CEO’s words were simply at odds with the values and well being of its core customers. The reaction to Unanue’s words among many Hispanics was predictable and swift.

Brand 297

Brand Branding Banking Interviews 297

Sword and the Script

SEPTEMBER 2, 2014

Early in my career I made it a point to do several yearly informational interviews with senior marketing professionals to gain guidance and insight into my career path. (I It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” You just have a big audience,” says Sally Falkow in this Influence Pros Podcast with Heidi Sullivan and Todd Cameron.

Banking 40

Banking Social Media Storytelling Training 40