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Bank of America had the biggest brand story in August with community loan scheme

NewsWhip

Just as August was coming to a close, Bank of America announced its new initiative to make buying a home easier and more affordable for Black and Hispanic/Latino communities, which includes zero-down-payment and zero-closing mortgages for first-time home buyers. Together the articles saw tens of thousands of engagements. .

Banking 78
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The Role of PR in Transforming Consumer Finance

5W PR

Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60
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Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60
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Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

Employee 120
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Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. So, I thought I’d sit down with Susan Beatty , vice president-external communications manager, to talk about why they started the POP podcast, how they go about producing it and a host of others questions. Bank focused podcast wouldn’t work.

Banking 60
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A Guide to Pride Without Pandering

PRSay

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Pride is a celebration, yes, but it started as a protest.

Employee 201