The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. Either that or a bank loan, which is essentially borrowing against future earnings and doesn’t help matters either. It’s an old debate.

Internal 78

Internal International Agency Banking 78

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? We will show you how companies like – Amazon, Google, Microsoft, McDonald’s, Ford, Meta, TD Bank, Shopify etc. write effective investor relations press releases. Image by pressfoto on Freepik

Examples 52

Examples Company Financial Brand 52

Cision

JULY 8, 2016

A brand’s voice, whether on social, in emails or across blog posts, communicates its personality through messaging. Case Study : Australian bank ANZ earned media coverage by sharing its Women’s Report with influencers interested in equal pay and gender equality. Your brand isn’t alone in the race to partner with an influencer.

Case Study 192

Case Study How To Media Pitching 192

Reputation Us

AUGUST 28, 2023

” Aftab Pureval “People of color trust crypto currency more than banks and credit unions because lack of trust in financial institutions.” ” “Ask all start-up executives to write a New York Times headline, ‘What does success look like in five years?” and largest grocer ( Kroger ).

System 78

System Technology Banking Community 78

Rock the Status Quo

DECEMBER 10, 2015

I have a local bank client that just started working with me in September. My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Can I do a story on the impact of technology on banking cyber security? How hackers access your bank account? That dreaded lull.

Pitching 100

Pitching Real Estate Banking How To 100

Shift Communications

MARCH 15, 2022

Publishers are very much banking on subscriptions and other membership models as their primary revenue driver. If your PR approach is still largely based in proactive pitches aimed at getting reporters to write articles about your company/product/executive, then you are missing nearly every one of their stated goals.

Strategy 103

Strategy Media Journalism Banking 103

ZudePR

FEBRUARY 5, 2019

” (Note to self: keep letters like this for illustrative use in blog posts.). I’m here to tell you that the banks have got their act together with just over six months to go and the heat well and truly on them; and the process is pretty damn easy. Write ’em down. They’ll write a nice letter to you.

Banking 72

Banking Insurance Insurance Policies 72

Mindful Marketing

APRIL 4, 2019

On the opposite, or right, end of the continuum are examples like this one: Your bank calls to ask if you’d be interested in a home equity loan or a great rate on a certificate of deposit, etc. You may or may not appreciate such calls, but you do know your bank is a legitimate business that can follow through fairly on its offerings.

Banking 75

Banking Examples Print Ethics 75

Sword and the Script

DECEMBER 23, 2014

The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money. The MoneyBeat blog writes: Most famously, it was central to testimony he delivered to Congress after he stepped in as chairman of a floundering Salomon Brothers in 1991.

Reputation 115

Reputation Newspapers Crisis Communications Leadership 115

Critical Mention

JUNE 13, 2018

million fake bank and credit accounts had been falsely created by employees. The company said its unrealistic sales goals for its employees encouraged unauthorized bill pay and new bank accounts. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

Cision

SEPTEMBER 11, 2017

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side. So what do journalists have to do with that? A lot, actually. That’s right.

Banking 192

Banking Newspapers Study Company 192

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create content.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Practical Law Construction

JANUARY 4, 2022

It doesn’t seem like five minutes since I was writing a post looking forward to 2021. As I noted back in 2020 , this is the third decade in which I’ve blogged for Practical Law Construction. I can’t believe it’s that time of year again. A return to normality following COVID-19.

System 52

System Construction Banking Examples 52

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

JUNE 3, 2020

has received a $25 million credit facility from CIBC Innovation Banking,” according to BetaKit, which covers Canadian startups. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors. Separately, it named Colleen Johnston, a former CFO for TD Bank to it’s board of directors.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. I just did three or four today.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Mindful Marketing

JUNE 15, 2015

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. His first book, 99.3

Interviews 50

Interviews Marketing Financial Insurance 50

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. Morgan and DNB Markets, a part of DNB Bank ASA, to advise on and evaluate certain broader strategic alternatives for the Company. This blog post explains how software can recognize images. Onward with the PR Tech Sum ….

Technology 81

Technology Company Analytics Writing 81

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. First, I don’t work in politics, so it’s not my bailiwick. Image: Thinkstock.

Training 85

Training Banking Community LinkedIn 85

Mindful Marketing

APRIL 10, 2021

Before addressing the two concerns, I imagine some may be wondering what short selling has to do with marketing—the other half of this blog’s two-pronged focus. Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

Financial 65

Financial Banking Retail Sports 65

Action PR

MAY 29, 2019

We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well! For a closer look at Keepers’ Union, ?search search for Keepers’ Union Magazine in the App Store or Google Play.

Banking 40

Banking Print Interviews Google 40

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Or, at the very least, are funny like this video from career blog Snagajob. But there are plenty of people writing, blogging and podcasting about how to learn. Transformation – Witness banks and financial institutions targeting boomers for retirement. Most “marketing geniuses” are strong storytellers. Yes, they do.!

Storytelling 149

Storytelling Data Insurance Insurance 149

Mindful Marketing

JANUARY 25, 2020

So, the investigation turned to Farook’s locked iPhone: “Agents wanted Apple to write a new operating system that would bypass the 10-attempt limit on the security code and other security measures. As the introduction of this blog post suggested and Apple affirms, “ there is no such thing as a backdoor just for good guys.”

Privacy 71

Privacy Banking Government Engineering 71

Critical Mention

MARCH 27, 2019

In short, getting good at writing email subject lines is essential to successful niche marketing. The key areas of SEO to which niche marketers should be paying the closest attention include: High-quality written content : Professionally-written, optimized blog, email, and ad content is the best option here. Until next time!

Strategy 61

Strategy Marketing SEO Social Media 61

Waxing UnLyrical

AUGUST 6, 2014

I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I know that sounds awfully “Duh,” but… Flash forward 50 years as I sit here today writing this post with life bustling all around me. He blogs at A Professor’s Thoughts. How do they do that?”.

Nonprofit 85

Nonprofit Banking Writing Government 85

Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Communications Conversations

APRIL 28, 2015

You also take time to serve as the editor of the popular LOL/OMG blog here in the Twin Cities. Writing for LOL/OMG Blog was one of the best professional decisions I ever made. Writing that blog each week allowed me to start writing for other outlets like City Pages, Vita.mn I think I would miss that.

Writing 60

Writing Banking Blogging Meeting 60

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40

Waxing UnLyrical

JUNE 20, 2016

Why: “One truth about online fundraisers: It is very, very hard to succeed with social media and blog content alone,” writes Geoff Livingston as he explains why “frankly, you need multiple tactics.” yellow brick road. Fundraising: To Email or Not to Email. SMS Marketing: a Grossly Underrated Marketing Tactic.

Communications 42

Communications Retail Banking Mobile 42

Communications Conversations

DECEMBER 8, 2022

Bank and Optum. Her start : Writing intern, Ronald McDonald House Charities. Other leadership roles : Maggie was the editor of the LOL/OMG blog as part of l’etoile Magazine from 2013-2015, giving her insight into social media and allowing her to hone her writing skills. Where is she now? Maggie Lamaack.

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

FEBRUARY 21, 2013

I write about this pretty often , and I’m not going to throw any of my colleagues under the proverbial bus by implying that “so-and-so is clueless about interacting with his/her stakeholders.” Some of the organizations he has counseled include the Blood Bank of Hawaii, Medical Area Service Corporation and Boston Harborfest.

Publicity 82

Publicity Nonprofit Banking Government 82

Critical Mention

JULY 15, 2018

This might be true at investment banks, but not necessarily in PR. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Banking 77

Banking Crisis Financial Industry 77

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Ask the PR Expert: What’s a “Hook”?

Storytelling 40

Storytelling Banking Training Writing 40

Waxing UnLyrical

MAY 2, 2016

Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”. Customer Experience Driven By Social Media Intelligence. Why Are So Many Likable Ads Ineffective? .

Training 40

Training Banking Pitching Writing 40

Mindful Marketing

DECEMBER 28, 2019

That description probably doesn’t apply to most people reading this blog, nor does it apply to the person writing it, but Burberry doesn’t mind. Burberry banks on feelings of exclusivity, allowing its users to assert, "I own something that not everyone else has." ” Subscribe to Mindful Matters blog.

Fashion 67

Fashion Energy Chemicals Retail 67