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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.

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Building Trust in Fintech: PR’s Role in Consumer Confidence

5W PR

Anything from bank account information to personal identification. From securing speaking opportunities at conferences to publishing articles by industry veterans and arranging media interviews, public relations efforts can project the brand as a thought leader, and a trusted source of financial information.

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Driving Attention When Your Stock Goes Public

5W PR

Strategies may include countdown posts leading up to the IPO, executive interviews, behind-the-scenes footage, and other engaging content. Investment banks or other financial institutions can organize roadshows. The post Driving Attention When Your Stock Goes Public appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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How to Boost Your Reputation on Google

Cision

With that I mean guest blogging on high-ranking sites, engaging with influencers and being covered in the media. After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. I asked for and got a meeting with the president of a $40 billion bank.

Google 319
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SeeDepth Masters In Marketing Interview: Author And Marketer Drew McLellan

Mindful Marketing

Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. Drew launched the AMI blog in 2012 as a resource to agency leaders. Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “Call the PR firm.” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. Technology helps it scale.

Mobile 100
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How Can Financial Services Organizations Use Social Media?

wiredPRworks

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now. About Barbara Rozgonyi.