ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Onclusive

MAY 12, 2022

The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

JANUARY 30, 2024

A new change to the attribution settings for video ads will now allow advertisers to track an ‘Engaged View’ , measuring any conversions that happen within a day of a video ad play. An ‘Engaged View’ counts as a 10 second view or 97% of a video ad.

Advertising 62

Advertising Advertising LinkedIn Video 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

MAY 18, 2023

By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility.

Strategy 62

Strategy Marketing SEO B2C 62

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

Beyond PR

JUNE 22, 2018

population had a social media profile as of 2017, and that number is only continuing to rise. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation. If so, a social listening tool is essential. Understand the Vision.

Social Media 40

Social Media How To Case Study Media 40

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The post Getting a READ on social media influencers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How much engagement does an influencer have?

Social Media 60

Social Media Media Data B2C 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Who’s the most verbose?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. While you’re conducting your content audit, you can also audit your social media channels–with a social media monitoring or social listening tool–to see which content resonates most with your audience.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

Analytics 120

Analytics B2C B2B Agency 120

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. Is it paid or earned media? What are you measuring? “I Ready to access their insights?

Marketing 120

Marketing Measurement B2C Internal 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Relationship-building beyond incessant pitching can mean the difference between inclusion in a major story and remaining on the media sidelines. We will apply rigor to outcomes measurement. Smart measurement also helps identify both successes and failures, so you can repeat what’s working and pivot from what isn’t.

B2C 120

B2C Measurement Video B2B 120

Cision

DECEMBER 15, 2016

And we do post all releases into our newsroom on our SodexoInsights.com media publishing platform. Q: How do you measure “share of voice”? Q: Out of all your measurement stats, which ones seem to have the most impact with your C-suite executives and is SOV and traffic increasing the bottom line?

Measurement 120

Measurement B2C Construction Analysis 120

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Shift Communications

FEBRUARY 12, 2018

In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. Sharing rates on Facebook – word of mouth – for B2B and B2C brands is averaging 0.01%. What Should Marketers and Communicators Do?

Facebook 68

Facebook B2C B2B Software 68

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. As a successful B2C campaign, the Free Hugs Campaign has been going strong for nearly two decades.

Brand 62

Brand Branding B2C Viral 62

Cision

NOVEMBER 28, 2017

When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2C 83

B2C B2B Measurement Twitter 83

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. User Growth.

B2C 74

B2C Web Advertising Advertising 74

The Resolution Blog

OCTOBER 26, 2015

Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. How do you measure success? We offer a U.S.

Education 120

Education Measurement B2B Meeting 120

Shift Communications

DECEMBER 12, 2016

We’ll begin with a hypothesis: Trustworthy content is shared more on social media. Take a moment to reflect: do you believe trustworthy content is shared more on social media? We’ll use SHIFT’s custom-built SCALE Scanner to evaluate links for social sharing and trust, as measured by Moz’s MozTrust score.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

APRIL 5, 2016

However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). FierceCMO: Study: CMOs are spending more on social and mobile. Highly Inflated Expectations for Social Media. Here are three examples: 1.

Mobile 60

Mobile Survey Marketing B2C 60

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. How to Use Your PR Coverage to Scale Your Startup.

Real Estate 52

Real Estate How To B2C Banking 52

Cision

APRIL 5, 2016

These companies gather information from loyalty programs and credit cards and then match it to social media user IDs. This is a measure of the number of people who will see your post in their NewsFeed without any paid placement. Organic reach has declined across all platforms – organic search and social.

Advertising 120

Advertising Advertising Facebook B2C 120

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Tips to improve digital marketing.

Marketing 45

Marketing Insurance Insurance B2C 45

Shift Communications

APRIL 29, 2015

Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Yet over the years, Twitter has never experienced negative ad revenue growth in any quarter.

Twitter 60

Twitter Advertising Advertising B2C 60