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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

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As new measurement strategies prove influencer ROI, more marketers are diverting digital advertising budget to creator-led marketing

Agility PR Solutions

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Improved measurements prove PR’s business impact. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February.

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How to Measure the Success of your PR Activity

Prohibition

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? We’ve compiled a list of key metrics that you can consider when it comes to evaluating your PR activity.

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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. PR measurement improves Sasha Dookhoo believes measurement will only improve for PR campaigns in 2024. “PR Media professionals will be turning to more specialized platforms to assist in their work.

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