Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Pages/Session.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

Prohibition

MAY 18, 2023

By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility.

Strategy 62

Strategy Marketing SEO B2C 62

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JUNE 22, 2023

It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. This was done by measuring the movement of the cells as they died and converting this movement into audible sound. We just loved this campaign! An inspiring campaign.

Film 62

Film Social Media B2C Survey 62

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Cision

APRIL 7, 2015

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Shift Communications

SEPTEMBER 8, 2015

An influencer in B2C consumer goods will have little sway and even less impact to an enterprise B2B SaaS company. The post Getting a READ on social media influencers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How much engagement does an influencer have?

Social Media 60

Social Media Media Data B2C 60

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Video consumption has changed how organizations interact with their publics — four times as many consumers prefer digestible video content over text – and our data show that PR teams who don’t get their agencies and their clients on board will be behind the curve. We will grow our media relationships.

B2C 120

B2C Measurement Video B2B 120

Cision

OCTOBER 19, 2016

During their Influence by the Numbers: The Science Behind Influencer Marketing webinar, they explored targeting and outreach best practices, the difference between paid and owned strategies and the best measurement practices to prove success. Is it paid or earned media? What are you measuring? “I Ready to access their insights?

Marketing 120

Marketing Measurement B2C Internal 120

Konnect Agency

FEBRUARY 6, 2020

Knowing what we know about audience viewership for the big game on TV compared to impressions garnered through social media at the same spend, brands would be silly not to invest even a third of the investment on social media. The post Is a Super Bowl ad worth the investment? appeared first on Konnect Agency.

Instagram 81

Instagram Social Media Google B2C 81

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. Applicants had to apply via a photo competition on social media. Otherwise, you’re creating a campaign that’s just a waste of your time and budget.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Seventy percent of consumers place peer recommendations and reviews above professionally written content. What exactly is social aggregation and how does it fit into Digital PR? . Bazaarvoice). comScore).

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

Shift Communications

FEBRUARY 7, 2018

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Consumers are especially distracted by many other priorities for their attention. User Growth. Snapchat notched 37.5%

B2C 74

B2C Web Advertising Advertising 74

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Luckily there are steps being made in this regard: a coalition of professional groups has created guidelines for benchmarking and measuring PR programs.

Trends 118

Trends Leadership Measurement B2C 118

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

DECEMBER 16, 2010

All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing. But truth be told, after a while, this ‘social media’ stuff has made me consciously LESS social both in person and online, and I have my reasons. Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

MaccaPR

OCTOBER 29, 2019

Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

The Resolution Blog

OCTOBER 26, 2015

Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. There is a lot of confusion out there as to what is PR, where does media relations fall into it and what measurables should a company expect. How do you measure success? We offer a U.S.

Education 120

Education Measurement B2B Meeting 120

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. Investors often use ESG to assess the risk and potential return of an investment.

Government 69

Government Measurement Groups Corporate 69

Shift Communications

OCTOBER 12, 2016

What are the ways your audience consumes media? When are they available to consume new information? That could be an event or through content, social media, traditional news, and much more. Measuring if it Matters. Keep in mind that measuring success also doesn’t fit into a defined box.

Publicity 60

Publicity Apparel B2C Fashion 60

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JUNE 28, 2018

About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior. When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape.

Analysis 40

Analysis B2C Case Study Product Launch 40

Journalistics

MARCH 24, 2015

Is a digital content strategy something you need for social media? You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that aligns to the ways they choose to consume and share the content you provide. What outcomes will you measure?

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. In the United States, 81 percent of Americans are on social media.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. We know consumers don’t want to be bombarded with “Buy this!” or “You need this!”

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

NOVEMBER 8, 2023

Bridging the B2B and B2C Content Divide The distinction between B2B and B2C content strategies is pronounced, as each targets distinct audiences with varying preferences. Differentiating B2C Content Format Preferences In the B2C landscape, emotional connections and relatable content drive engagement.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MAY 10, 2024

Ask The Content Strategist: FAQs About Video Content Marketing How can companies measure the success of their thought leadership video content? Measure the effectiveness of thought leadership videos by tracking lead generation, subscriber growth, website traffic spikes, and viewer feedback.

Leadership 98

Leadership Video B2C Interviews 98