Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also. Is your brand quirky, fun and irreverent?

Media Relations 107

Media Relations Media SEO Newspapers 107

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. It’s challenging to stay on top of mentions or topics from all media — print, online, broadcast and social. After all, we’re all in this together!

Employee 97

Employee Pinterest Resources System 97

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. News has a finite shelf life.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. The site also offers an option to monitor tweets and articles about a keyword in real time enabling PR professionals to contact the journalist at the right moment. . Hunter.io .

Tools 232

Tools Radio Trends Pitching 232

Landis PR

MAY 28, 2024

In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Onclusive

MARCH 23, 2021

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. We all like pretty graphs, charts and article lists, but effective PR measurement reports also include high level reflections on how the data being shown will affect your strategies moving forward.

Analysis 195

Analysis Report Measurement Data 195

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

MARCH 29, 2022

The monthly livestream on the PRSA LinkedIn page features discussions with the publication’s contributors and delves deeper into the topics of their articles. To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes.

Creativity 156

Creativity Print Software Writing 156

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. So, I drafted them up and Legaltech News saw it fit to print: 6 Pragmatic Content Marketing Tips for Bona Fide Success in Legal Tech The key point? The space is also attracting a lot of investment.

Content Marketing 96

Content Marketing Marketing Print Software 96

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

True to form, Facebook took swift action after the NYT article posted. As Bob Pickard of Signal Leadership Communications reminded us, Facebook was caught running a “whisper campaign” against Google in 2011. But when the heat is on, it’s easy to blame the agency. Facebook was calling the shots. It’s as simple as that.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For a video campaign, PR can build a brand’s credibility through thought leadership opportunities and endorsements from influencers or industry experts.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. Journalists produce 10+ articles per week.

Survey 178

Survey Marketing B2B Study 178

ImPRessions - Crenshaw Communications

MAY 4, 2017

Timely, authoritative and well-written bylined articles – contributed pieces for business and trade publications – can elevate a B2B public relations effort exponentially, if executed correctly. How hard is it to write some short articles on a subject you know well? Write for the audience. Time your pieces strategically.

B2B 136

B2B Guidelines Writing Pitching 136

MaccaPR

MAY 3, 2019

million people download each episode) and the “Tim Ferriss Show” (300 million episodes downloaded), plus hundreds of business-oriented podcasts, suggest that the medium has morphed from entertainment into a mission-critical thought leadership channel. Magazine articles are summaries of quick information,” notes Howard.

Company 113

Company Interviews Print Pitching 113

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 79

Meeting Automotive Media Newspapers 79

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. So, hospital communicators are rethinking the images they will show in magazines and other materials, even when those articles are about COVID-19. Dennis Wilson, Jr.,

Communications 189

Communications Crisis System Healthcare 189

ImPRessions - Crenshaw Communications

MAY 22, 2018

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Digital and print trades in a given sector are tantamount to a virtual business community. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JUNE 2, 2017

Most recently, Suki was recognized as a leader in the industry and joined the Forbes Agency Council, where she shares expert articles and insights. Beyond passion, growing a successful agency takes resilience, adaptability, leadership and tenacity. That means it’s thought provoking, original, notable, boundary pushing and new.

Travel 243

Travel Agency Social Media Print 243

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Contently - Strategy

NOVEMBER 3, 2021

As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic? I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

APRIL 16, 2024

Content marketing lies at the heart of B2B marketing strategies, providing educational resources, thought leadership, and solution-oriented content to potential buyers. Content Authenticity Statement: 95% of this blog article was human-generated. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 94

B2B Marketing Measurement Social Media 94

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The leadership and vision provided by early public relations professionals was squandered. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. Indeed, his name has been removed from the company’s leadership webpage and Brandon Crawley is now listed as the interim CEO. click image for higher resolution).

Software 126

Software Case Study Advertising Advertising 126

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Anything a client says could appear in a future article or news segment. Alleging Bullying and Racism, Prince Harry, Wife Megan Markle Leave Royal Family, Exile to California”).

Media Training 180

Media Training Training Interviews Media 180

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. The article attacked Pizza Hut’s education-supporting initiatives.

Communications 187

Communications Journalism Advertising Advertising 187

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Search engines have democratized content.

Study 120

Study Engineering Mobile Crisis 120

Cision

NOVEMBER 3, 2016

It is certainly possible that no issues will surface from an article you publish or a post you share; however, there is always the unexpected, and chance favors the prepared. We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print.

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

PRSay

SEPTEMBER 9, 2016

*This article was provided by YouGov , a PRSA partner. Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs.

Newspapers 60

Newspapers Print Sports Consumer 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Human interest : does the article appeal to readers’ emotions?

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. Croll left open the idea that could change in the future.

Tools 161

Tools Media Software Analysis 161

Victorious PR

FEBRUARY 6, 2023

They can promote you as an authority in your field with high-level thought leadership content. The pop-up ads on social media are ever-changing, just like the billboards, TV, and radio commercials, and ads in print. Not to mention, those fleeting ads are a dime a dozen and very costly.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” What does it do?

Software 78

Software Case Study Technology Tools 78

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. While there is a great culture of collaboration for current projects, we are also very forward-focused and growth-oriented.

Nonprofit 227

Nonprofit Crisis Viral Groups 227